A Brief Account Of 8 Fast Fashion Brands

100 stores opened in China in fiscal year 2017

Brand status

Since its entry into China in 2002, UNIQLO has already opened up nearly 500 stores in more than 100 cities in China.

Although sales in China during the fiscal year 2014/2015 have increased by nearly 50%, the brand has shown signs of a slowdown in the 2015/2016 fiscal year, including a 5.5% decline in China's operating profit.

2017 expansion plan

UNIQLO will expand its total number of stores to 3336 in fiscal year 2017, of which 100 will be opened in China.

development strategy

A cowboy R & D center was established in the United States: the R & D center called Denim Innovation Center in Losangeles will provide technical support and fabric research support for the jeans brand J Brand, and the cowboy product line of UNIQLO.

The proportion of future electricity providers will reach 30%: at present, the proportion of Internet e-commerce sales is 5%, and this level will be raised to 30% in the future.

90-95 new stores are expected in 2017

Brand status

In 2016, H&M opened more stores in China's low level cities, covering "four tier cities with excellent performance," such as Shuyang, Shiyan and Jiujiang.

According to the world clothing and shoe net, as of October 31, 2016, H&M has opened 68 stores in mainland China in fiscal year 2016, with more than 110 cities in its footprint and more than 370 stores in mainland China.

In September 2016, global sales grew by only 1%, the lowest growth rate in the past year, and the H&M group's 5 consecutive quarterly profit declines.

2017 expansion plan

Over the past 5 years, the number of H&M stores has maintained a 10-15% growth rate.

In June 2016, H&M lowered its annual investment budget from the previous 135-140 kronor to 125-130 kronor, which will still keep 10-15% open.

At the same time, it will continue to expand its store expansion in the US and China market in 2017 and open 4 to 5 new overseas markets.

Future development strategy

New brands will be launched: 1-2 new brands will be launched in 2017, and at the same time strengthen other areas of development, such as integration of retail stores and online stores, expand shop options, speed up delivery and improve payment conditions.

Hm.com will be the main source of revenue: as of the end of 2016, H&M should have network stores in 34 markets worldwide.

It will extend the high speed of online store expansion to 2017, and hm.com will become an important source of revenue in the future.

Channel upgrade: integrate online and offline resources, such as online order, store purchase, store online return and sweep code purchase.

Among them, online ordering and picking up goods are still being tested; online returns have entered 10 countries and are ready for further promotion; scan code purchase has covered all online markets.

In addition, H&M is exploring the means of payment, distribution mode and the last mile solution.

2017 50 new stores in China

Brand status

MUJI development has been slow in the first few years of entry into China, but in the past three years, Muji has maintained more than 30 new stores every year.

At present, there are more than 7000 kinds of MUJI products in clothing, grocery, food and even home.

By the end of 2016, Muji will have 200 stores in China, and the Chinese market has become the largest overseas market for MUJI products.

And will maintain a conservative strategy to open shop, make one more room.

New stores planned for 2017

Plans to accelerate the pace of opening stores in China, from the current 30-35 to 50 in 2017.

Future development strategy

Continuous crossover: since the MUJI Cafe and MUJI Books first appeared in the flagship store in Huaihailu Road, Shanghai, the food and beverage categories of retail outlets will be further expanded in the future. For example, the stores opening in Shanghai Zhongshan Park will not only have MUJI Cafe, but will also sell baked bread for the first time.

The same price will be achieved in three years: China has adopted a no discount direct price reduction strategy, and has made five price reductions in China, which will basically achieve the same price with Japan in 2018.

Fresh food sales: we plan to sell fresh food from Muji brand in 2017.

In April 2016, the 1000 yen vegetable "casual dress" activity has been launched in the Japanese Lok Cho store, and will continue to be carried out indefinite in the future.

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UR

Expanding at 60-100 stores a year

Brand status

UR has opened 120 stores in the country. In 2016, UR expanded 60 stores and increased its utility area to nearly 1200 square meters.

New stores planned for 2017

According to the future plan, UR will maintain an annual growth rate of 60-100 stores. It is estimated that the number of stores will exceed 400 in 2020, and the business scale will exceed 10 billion.

Future development strategy

Store location strategy: the future operating area will be 800-1500 square meters.

The development area is a mature, growing and high-end large scale community in the first tier cities, mature business circles and growing business circles in the second tier cities, and mature business circles in the three line cities.

NEW LOOK

Another 500 stores will be opened in 3 years.

Brand status

In 2016, the Chinese market was a priority development of NEW LOOK. By the end of the year, China will have 100 stores.

In the first half of the year, NEW LOOK brand online business and international market grew well, with the sales of group self owned websites rising by 9.5% year on year, while the third party e-commerce sales increased by 21.5%. At present, China has entered two platforms of Tmall and Jingdong.

New stores planned for 2017

NEW LOOK plans to expand the number of Chinese stores to 150 by March 2017 and open 500 stores in the next 3 years.

At this rate, it will expand faster than UNIQLO.

At the same time, it also plans to add 25 men's stores in the next 5 years.

Future development strategy

Push beauty products series: the independent beauty series launched in 2015 based on H&M has established reputation and sales with good quality and cost-effective. NEW LOOK will also launch beauty series in the future.

Hot air

176 new stores are expected in 2017

Brand status

According to the world clothing shoes and hats net, as of October 2016, hot air has already covered more than 800 stores in more than 150 cities across the country.

In 2016, a total of 20 square meters of children's area was opened in some large and medium-sized stores in China to meet the needs of family shopping and cooperate with the integrated wedding creative platform VORES, so as to meet the needs of consumers for wedding articles.

New stores planned for 2017

According to the world clothing shoes and hats net, as of October 2016, the hot wind has been over 800 stores in more than 150 cities across the country.

The target will be expanded by 10% per year, focusing on the layout of a second tier city.

Future development strategy

Mainly expand the standard stores: according to the future planning, the future expansion needs of stores are mainly in the 400-500 square meters of standard shops, will be laid out in the national key second tier cities, and the expansion of property selection of 50 thousand square meters or more of the one or two categories of business and community business as the first choice.

Overseas expansion: in November 2016, the first overseas store opened in Singapore, and the Malaysia store will open in February 2017.

Set coffee experience shop: Joint Italian coffee maker brand Nespresso, set up coffee leisure area in the hot air national boutique experience shop.

At present, there are coffee shops in the shopping mall of the 12 major cities in the country, and consumers can enjoy coffee in the hot air experiential shop for free, and buy Nespresso professional capsule coffee machine at the same time.

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MJstyle

There will be 100 new stores in 2017.

Brand status

Since the establishment of the brand in 2011, MJstyle has opened more than 200 stores nationwide, and its stores have covered more than 20 provinces and cities nationwide.

In the next 8 years, its goal will be to open more than 15000 TOPFEELING stores, more than 3000 MJstyle retail stores and 2000 or more FISHOP large retail stores worldwide.

Plan new stores in 2017

In 2017, 100 new stores were planned, and the new open area was up to 300 thousand square meters.

In terms of overseas expansion, MJstyle shops will be opened in Macao, Japan, Malaysia and Singapore in the future.

ZARA

16-18 new stores are expected in 2017

Brand status

According to the world clothing and shoe net, as of the first half of 2016, Inditex group has 7096 stores in 91 markets all over the world, of which 2/3 of the stores are opened in the past three years.

According to the new situation of stores in previous years, the growth rate of opening shops in China was stagnant between 6%-8%, which was lower than 10% in previous years.

At present, mainland China has become the largest overseas market in the world. Since 2016, the price of clothes sold by ZARA in the Chinese market has fallen by 10% to 15% on average. ZARA

Future development strategy

Strengthen the integration of sales channels: ZARA group's performance gains mainly benefit from the group's online expansion strategy.

In the first half of 2016, the 11 online sales areas that have been newly launched have already laid out 39 markets, and will continue to invest in offline stores in the future, and intensify the integration of sales channels.

And slow down the expansion of physical stores in the future, focusing on the development of e-commerce.

More interesting reports, please pay attention to the world clothing shoes and hats net.