The Successful Landing On The Shenzhen Stock Exchange Has Become The Veritable "First Dress Of Golf Apparel".

In December 23rd, Limited by Share Ltd was successfully landed in the small and medium sized board of the Shenzhen Stock Exchange, and the stock was referred to as "002832".

The issue price is 26.17 yuan / share, the number of issuance is 26 million 670 thousand shares, and the fund-raising is 624 million yuan.

The capital market of the company has been warmly welcomed by investors. The opening price of the company has increased by 43.98% in the second quarter, and the price is 37.68 yuan and the market value is 4 billion 19 million yuan.

Bi Bren is engaged in R & D, brand promotion, marketing network construction and supply chain management of branded golf products.

The niche market is composed of golf fans and middle class consumers who agree with golf culture and dress style. The products are divided into professional golf series and life leisure series, with distinctive personality and consistent style in product style design.

The use of light assets by

We are committed to the design, research and development of the upstream business chain with high added value, and the brand operation and sales channel construction of downstream business chain, and outsourcing of product production.

The company adopts the combination mode of direct operation and franchising. Currently, it mainly runs in the core business circle, the airport and the famous golf club of the second tier cities, and the high-end business circle in other cities is mainly sold by franchised stores.

As of September 30, 2016, the company had 601 sales terminal stores, mainly located in the domestic high-end shopping malls, major airports, well-known golf clubs, etc., covering the core business circle of major cities in China.

The company has developed well in the past three years, and the compound growth rate of main business revenue, operating profit and net profit is 15.26%, 14.06% and 13.35% respectively.

In 2016 1-9, the company's operating income was 606 million yuan, and its net profit was 105 million yuan.

At the end of 2014 and the end of 2015, the number of stores increased by 7.50% and 7.51% respectively, of which the number of outlets increased by 11.56% and 11.55% respectively, higher than that of franchised stores.

This is the first time that the company has raised funds of 624 million yuan, of which 521 million yuan has invested in the marketing network construction project, and plans to build 248 new outlets in the country, including 7 flagship stores, 17 standard stores, 206 shopping malls, airport joint stores and 18 ball shops.

Another 53 million 810 thousand yuan to invest in information system to enhance construction projects, and 50 million yuan to supplement working capital.

Since its establishment, the company has been determined to be the "leading brand of Chinese golf apparel". After years of development, the brand has a certain brand influence and popularity in the golf apparel market.

In March 2016, the brand of golf was awarded by the China Federation of Commerce and the China National Business Information Center "the first comprehensive market share of similar products in 2015".

It is worth mentioning that, after more than 100 years, the Olympic Games in Brazil in 2016, the Olympic Games in Rio have been unveiled.

With the successful landing of the capital market by bill, it has become the "first share of golf apparel", which will start a new round of expansion with the help of capital.

While speeding up the expansion, bryin also plans to use Golf successfully to enter the official event of the 2016 Olympic Games. Under the prospect of the development of the middle class expansion and consumption upgrading industry, it strengthens the brand concept of "life Golf" and strengthens the voice of "

"Positioning" to further consolidate the leading position in the industry.

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