Impression Of Italy Milan WHITE Milano Exhibition To Create Popular Products Examination Hall.

The 2017 spring summer Milan Fashion Week opens.

Milan, as an international community

The birthplace of this ancient and vibrant fashion capital is also a global examination of the new generation of designers to the world. Almost the same time, for many fashion design studios and growth brands, they will also face a special examination hall on the Tortona street in Milan, Italy.

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Here, the popular products they create are more directly placed in front of the market and buyers, accepting the real votes from the order.

If you use a sentence to describe the impression of WHITE Milano, it is positioning the basic needs of the consumer, but there is no lack of personality aesthetics, strong business atmosphere, a commercial exhibition that is quite popular.

Impression 1: GPS function of exhibition: fashion trend needs market inspection.

It is said that the via Tortona in Milan, Italy is a very famous landmark in the culture and art. It is quite clear that it is the Milan Cultural Museum designed by British architect David erfield (David Chipperfield), which is separated from the WHITE exhibition wall.

Without Zaha Hadid's grand narrative of dealing with internal space, small bodies are clean, clear, and radiant.

Close to this artistic atmosphere, the distribution of WHITE Milano Pavilion is basically in the outdoor and semi outdoor spaces, showing a clear and flowing viewing route.

Compared with the geographical location of closed and remote pavilions in China, it is a bit more time, geography, and harmony.

Fashion as a carrier of lifestyle, the location and way of exhibition also show the style of the exhibition itself. From this perspective, WHITE Milano hopes to convey the curatorial purpose of an art trade exhibition.

The layout of WHITE MILANO can be roughly divided into three pavilions, which are located on via Tortona street, located at 27, 54 and 35 respectively.

At the No. 27 Pavilion, you can see some of the more accurate, basic consumer - oriented commercial brands.

There is not a lot of dazzling design products, and the balance between functionality and aesthetics is relatively balanced.

At the same time, the pavilion is divided into two sections, namely the "Basement plate" and "Talents plate". The latter's creative pioneer experiment spirit is more progressive and conceptual.

In the exhibition hall 54, costumes and

Become the protagonist.

In this post industrial era, a inside, which is the most famous building in the post industrial era, focuses on the designer's brand.

In the 35 exhibition hall, many of the world's most successful buyers of international brands, business maturity.

It can be seen that WHITE MILANO hopes to balance the opportunities of mature brands and experimental brands, and this is also a platform for promoting the mature brand influence and becoming a new brand incubator.

It is impressive that the display of some designer studio works has been boldly placed in a hotel's hotel. Each design studio occupies every room. The product display seems casual but has been carefully designed to create a special form of life.

Facing the room, a designer's cartoon self portrait will be set up, relaxing and joyful.

Here, the exhibition undertakes the GPS function of popular acceptance of market inspection.

According to the feedback and negotiation of quality buyers, the brand and designer constantly debug their design strategies, and eventually drain their products into more open commercial channels.

As WHITE founder Massimiliano Bizzi said, the gene of the exhibition is to reshape the contemporary fashion industry, so it is more than just a project.

Through continuous excavation and discovery of new generation of creative talents, it is also the engine to maintain the vitality and power of Milan and even the whole Italy fashion industry.

WHITE exhibition accessories area popularity

Impression two: Industry in southern Italy: successors who catch up and catch up

According to the understanding of the world clothing and footwear net, the unbalanced development of the fashion industry economy exists objectively in any country.

However, in this process, the government's important promotion and public support efforts should not be underestimated.

The industry in southern Italy is dominated by smaller, growing and creative design studios. They are also constantly creating their own commercial brands, hoping to break the special niche market constraints.

Objectively speaking, in the overall level of creativity, there is still a big gap between the mature brand and the first line commercial brand in Italy.

For this reason, the government has constantly invited quality buyers and media to come to the exhibition site to promote their influence and market growth.

From the general trend, we can see that these design studios in the South still have strong creative vitality.

Many designs show the characteristics of interaction and interest.

Many accessories and costumes show functional and aesthetical changing styles of wearing and dressing. At the same time, we aim to conduct full channel marketing for online and offline O2O mode.

It seems that we can see such a trend -- interesting and interactive design in the south.

The entrepreneurial economy has a strong conceptual foundation.

This may be another aspect that shows that the southern industry wants to break its own boring and slow development pattern, hoping to drive some consumers to pay for it, and scale up creativity and become a strategic intention of the mainstream fashion industry discourse center.

China design special at WHITE Exhibition

Related news:

WHITE Milano is held four times a year, in the same period as Milan fashion week.

The WHITE Milano men's and women's show was held in Milan fashion week in January and June.

WHITE Milano's women's wear and accessories show was held in Milan fashion week in February and September.

WHITE Milano was launched in three venues on Tortona street in Milan, Italy. About more than 1000 exhibitors participated in the exhibition in one year.

The total display area of the three venues is 18.500 square meters.

Giuseppe Mazzarella, chairman of the Italy Federation of handicrafts, said that WHITE is the most important exhibition in Italy's women's wear industry.

More interesting reports, please pay attention to the world clothing shoes and hats net.