Donghua University Jointly Launches Garment Industry Symposium And Launches 2025 New Developments In China

In recent years,

Under the three pressures of international orders, such as the decline in international financial environment, the rise of local e-commerce pactions and the environmental governance, it has shown that the orders and environmental protection are not up to standard. The clothing and printing and dyeing factories are closing up factories, the "quick expansion of channels" or the homogenization of the card shops, and the big reduction trend of the clothing trade market which is based on low quality and low price. In the past, the textile and garment industry dominated by the cheap labor force producing fake and inferior products and the competitive advantage of low price trading has been the "Made In China" in the world.

How to change the current situation of large and not strong brands and many brands, and realize the competition from the global industrial value chain, and better compete with the global enterprises in the high-end value chain, the garment industry is undergoing a new round of industrial pformation and technological revolution.

In 2017, it will enter the third year of "made in China 2025". In the winter cold wave of 2016, Donghua University garment Institute joined hands with France Rick for the "China made 2025" garment industry development strategy seminar. From the Ministry of industry, the China clothing association, the China clothing intelligent manufacturing technology innovation strategy alliance and Donghua University, 200 authoritative experts, scholars and business representatives from home and abroad dress together to discuss the challenges and opportunities facing China's garment industry.

We will objectively analyze and study objectively and actively explore interaction with them, and seek and certify the new direction of action and operation plan. This is a better start for the next targeted spring ploughing.

As France's focus on providing integrated technology solutions for soft materials (textiles, leather, industrial fabrics and composite materials), France has relied on its professional experience and global best practices in the past 43 years to serve China as a leading partner in the global fashion industry. It has become an important partner in the manufacturing upgrading of Chinese garment enterprises, and promotes the realization of the 2025 vision of manufacturing in China, and is also the mission of Rick in the Chinese market.

Take off the Made In China low end hat, what is the new growth mode of clothing industry?

China's export oriented garment enterprises are relying on cheap labor and low-cost competitive advantages.

The gap between China's manufacturing cost and the US is shrinking, which has further caught up with the traditional high cost countries such as France and Italy.

Export-oriented clothing enterprises must adhere to or enhance their access to international market opportunities. They need to further study the needs of the international market, provide products with independent bargaining capabilities or independent research and development capabilities, and provide services through optimized supply chain so as to gain a new profit margin.

Du Yanbing, Deputy Secretary General of the China Apparel Association and director of the Ministry of industry, deputy director of the office of China Fashion Intelligent Manufacturing Technology Innovation Alliance Office, said that the rapid rise of Intelligent Manufacturing in China will mark a new round of technological revolution and industrial pformation, bringing good opportunities for the upgrading and development of the garment industry.

China's garment industry capacity was 75% for exports 10 years ago, and only 25% was used to meet the domestic consumer market.

But today the ratio is totally upside down.

He pointed out that the production of garment enterprises should shift from traditional production to export oriented production thinking.

Donghua University Professor, elite lean management expert and clothing economist Yang Yixiong analyzed: "export-oriented enterprises do not have to choose to fight for the domestic market, so we need to analyze carefully, for example, Italy manufacturing industry wants to return, but the overall aging and the speed of manufacturing in China form a supplementary space. Although the United States is back to manufacturing, its supply chain needs to be perfected in a short time. It is also unrealistic.

Chinese garment enterprises have strengthened the operation level of ODM, and there is still room for improvement in the international market. "

The enterprises that serve the domestic market are also facing the competition of the international brands in the local market. With the tide of closing the stores, local brands want to go online and offline.

Prof. Yang Yixiong analyzed the data of the number of practitioners, the number of enterprises, the total sales value of internal and external sales in recent years, and discussed the effective promotion of brand innovation, supply chain, R & D, production and logistics.

He believes that in the future, if the brand is trying to make consumers have value for money and fashion products, can the growth rate of the garment industry exceed the growth rate of the national GDP by 2012?

Let fashion industry create high added value, high quality and new brilliance, and it is the joint effort of fashion industry supply chain, R & D, production and marketing.

Developing new trends in China manufacture 2025 with scientific action of wisdom and intelligence

"C2M mass customization is a way of manufacturing that represents advanced productivity and advanced productivity."

Wen Lisheng, a professor at Donghua University, is an expert in strategic alliance of intelligent manufacturing technology innovation in China.

C2M, high-end customization, mass customization, in this kind of business, the control of early version design fit is particularly important.

In Rick's tailoring solution, effective and practical 3D technology can make virtual proofing without making solid prototypes, which not only saves costs, but also speeds up the time for products to be listed.

Hu Jingyi, director of the Electronic Industry Standardization Research Institute of China Ministry of industry and information technology, and director of the Internet of things research center, briefly expounded the intention of the Ministry of foreign affairs to announce the plation of "made in China 2025" into China manufacture 2025 in China before the keynote speech. Using manufacture represents not only manufacturing technology and technology, but also talents like Donghua University.

At the same time, it sounds dynamic, and represents a big manufacturing country. It hopes that through the outline of 30 years, the determination to build high value-added manufacturing industry with brand value will be built independently. China made will also become a high value-added and high quality spokesperson, like Germany made and made in the United States.

Intelligent manufacturing is one of the five major projects in China's 2025 planning. Intelligent manufacturing requires enterprises to achieve flexible production.

It has a self driven production system based on order driven, including automatic tailoring system. The system automatically assigns orders and checks them according to priority.

There is also one-piece clipping, which is synchronized inside, real-time calculation of odd number statistical analysis system to optimize its performance.

The intelligent cutting room system of Li Ke can help clothing enterprises to achieve relatively new production concepts and improve production efficiency.

Hu Jingyi introduced

In the era of intelligent manufacturing, the core task is to open up the data flow of the enterprise operation lifecycle, drive product flow and logistics with data flow, integrate other resources, and help enterprises pform and upgrade from production products, products and services to service oriented manufacturing.

PLM's product lifecycle management software provided by Rick can help companies manage data flow efficiently and improve efficiency. "

"To help Chinese clothing enterprises achieve intelligent manufacturing is not only a vision for France, but also a real investment," he said.

Mr. Wang Guanghui, director of marketing in Greater China, said.

"In the past 10 years, the amount of R & D innovation invested by Rick has amounted to 185 million euros.

No matter what mode of growth the enterprise chooses, we need to adopt some new technologies such as digitalization, automation and intelligence to improve efficiency and reduce cost and create competitiveness in the field of production.

Through integrated end to end solutions, Rick is constantly enabling Chinese garment enterprises to benefit from Rick's leading technology, reshape the core competitiveness of product innovation in the challenges of industrial pformation, and create 2025 advantages for China.

Building brand DNA and training talents for scientific and technological innovation, adding core competitiveness to high value-added manufacturing in China

According to the understanding of the world clothing and shoe net, regardless of the domestic market or the international market, the investment and achievements of independent research and development is still a short board of many garment enterprises. Brand positioning, target audience acceptance and loyalty need to be deeply focused. Brand spirit, fashion trend and consumer psychological needs should be considered more fully. When consumers do not have ambiguous choices, the brand will naturally win the favor of the expectations.

"Popularization of digital R & D tools" is one of the main objectives of "made in China 2025".

The keynote speech of the creative and brand DNA of Martine Leherpeur, founder of MLC fashion consultancy, France, combines the strategic and forward-looking analysis with 2016 of the current situation and the future direction of development.

"She believes that today we face the big bang, and more new business models will increasingly listen to the needs of consumers, making consumers' feedback faster and more convenient, and mining deep potential needs."

With many years of experience in helping brands build DNA, she introduced: "when building brand DNA, the R & D team needs to observe and analyze the lifestyle and new trends associated with the brand target audience through the 360 degree perspective.

In the related art design, fashion culture, film, music and life, we choose more simplified information or symbols as the philosophical spirit that the brand can continue.

For example, people pay more attention to sports and health, environmental protection and intelligence, and gradually integrate into their own lives. Brands of different categories are joining sports, environmental protection and other new elements, and how to integrate new elements.

In the process of design and use, it extends the value concept of brand holding and the fashion drive to keep pace with the times. This reflects the balance level of R & D team.

She said: "MLC is inseparable from the physical search and virtual search of information or materials associated with the brand in the fashion consulting work, and with the help of professional IT tools to organize and perform, to form a visual and feasible design plan to arouse the new vitality of the brand small universe.

In the process of constantly updating, it does not lose the brand DNA, and the uniqueness of the brand is highlighted and consolidated in the process of innovation.

The keynote speaker of the "digitalization and 3D application of the clothing industry", the academic director of Kangtai Nash design department, the British Design Committee Textile Institute and the European textile and garment organization's special consultant Susan Jenkyn-Jones, has rich brand creation and teaching experience. She sees the new future of the fashion industry in the practice of "made in China 2025" from the entrepreneurial enthusiasm of Chinese young people and the strategy of "one belt and one road" and "Internet +".

She thinks that the future fashion industry is inseparable from the prediction of intelligent manufacturing and intelligence, but the most important thing is that intelligent education should go ahead.

For example, the application of Rick 3D technology in garment design and development, through virtual models to quickly design or modify new products, improve efficiency, save costs, and also facilitate the supply chain communication.

3D technology applications such as virtual fitting, virtual store environment and 3D printing technology are becoming the new normal in the fashion industry. AR and VR technologies are bringing new experience and future to the fashion industry. They are inseparable from the popularity of digital digital technology and the learning of new interfaces. Mastering leading technology is the key to improving the added value of manufacturing industry.

Li Jun, Dean of the school of costume and art design, Donghua University, delivered a closing speech at the Forum: Thank Li Ke for his cooperation with our college, and thank you for your valuable insights and insights from colleagues and professors.

As the end product of textile, clothing is the fashion carrier that best reflects the changes of the times. Intelligent manufacturing has become the theme of the times, so the clothing industry is also facing new challenges. Let us join hands to become a successful industry to challenge the intelligent manufacturing industry, and realize the dream of a powerful garment nation at an early date.

The new year is about to begin. Clothing manufacturing will surely gain more foresight in the new cultivation with direction.

More interesting reports, please pay attention to the world clothing shoes and hats net.