It Is More Difficult For Pure Electric Business Enterprises To Move Forward.

2016 is considered to be the first year of new retail, and also a key year for pformation of retail and physical stores. The global reshuffle of retail industry is being staged.

The concept of "new retail" was first put forward at the meeting of Yun Yun in Ali, which caused widespread discussion in the industry.

Today, the traditional conflict between offline stores and online e-commerce providers is being replaced by the "new retail" mode that integrates online and offline, becoming the next outlet for the electricity supplier industry.

In November, the data of garment retail in China are still improving, and the demand for terminal goods is warming up to be observed.

According to the forward-looking Industry Research Institute, the market outlook and investment analysis report of China's apparel retail industry data show that in 2016 1-11, the retail sales of clothing shoes and hats and needle textiles reached 12772 billion yuan, up 6.9% compared to the same period last year. In November, China's clothing shoes and hats,

Retail sales reached 146 billion 100 million yuan, an increase of 5.1% over the same period last year.

Clothing and footwear export demand continued to decline, textile exports increased slightly.

In December 8, 2016, the General Administration of Customs announced that the amount of clothing exports in the first 11 months of this year decreased by 3% compared with the same period last year, while footwear and clothing exports decreased by 7.5% and 2.2% respectively.

At present, online

Growth continued to decline, pure electric business enterprises are facing challenges.

Statistics: in the first three quarters of this year, China's online retail sales reached 3 trillion and 465 billion 100 million yuan, with a growth rate of 26.1%.

From 49.9% in 2014 to 36.2% in 2015 to 26.1% this year, the growth rate of online retail sales has been declining for three years.

Last year, the scale of China's online retail market exceeded 800 billion yuan, but the proportion of online retail sales accounted for only 4.3% of total retail sales of social consumer goods.

Pure

If we want to move forward, we must seek the path of pformation and innovation, otherwise we will be faced with the crisis of being eliminated.

In view of this, Alibaba Jingdong has been distributing "new retail", business giants and other enterprises are actively merging into entities, forming the relationship between you and me, and I have you, the two are symbiotic and mutually prosperous relations.

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Much of the current research focuses on the relationship between Chinese consumers and domestic and foreign brands, or the macroeconomic role of the Chinese economy as a driving force.

However, greater social and cultural factors are also driving consumer spending.

US media said China is the largest and fastest growing consumer market in the world.

It's not enough to let consumers like your brand.

Consumption must also respect these deep social and cultural impulses.

But people do not particularly understand the power of consumerism that affects the world's largest population.

Is it just self indulgence and materialism? What are the differences between Chinese consumers and Western consumers?

First, consumerism is a kind of freedom.

Having choices means consumption choices.

Your consumption represents you.

Consumption is a kind of self expression.

It enables people to explore the world through products, try various ways of life, and do it safely and anonymously.

People may never have been to France, but they can try French wine.

California may be a bit scary, but you can go to Disney Park, Shanghai.

It is only twenty or thirty years since China got rid of poverty.

In fact, the enthusiasm for choice reflects the enthusiasm of Chinese consumers for online shopping: China's large shopping websites such as Tmall, Taobao and Jingdong have hundreds of millions of commodities to choose from, including products from family stores to the largest multinational consumer electronics products.

Two, consumerism is a declaration of success.

Thorsten Veblen, an American economist, has made the concept of "ostentatious consumption" popular.

When consumption is no longer driven by needs alone, it becomes a way of expressing attitudes. It shows that people have disposable income and can enjoy their life as they wish.

Simple pleasures, such as a pair of Nike shoes, a smart phone or a fashionable dress, are all personalities.

Why is this pattern the most obvious among young consumers? They are the ones who emit and accept "market signals".

The largest single bar in the world is the pedestrian street in Shanghai.

If you want to take a walk there, you may as well wear your best clothes.

Three, the victory of "I" ism.

My doctrine is different from selfishness, but a kind of independent action.

The one-child policy means that most Chinese do not have brothers or sisters. Their next generation will have no aunt, uncle, uncle or cousin.

There must be no problem shopping for yourself.

No one will buy it for you.

This factor is more apparent in China's singles day, the anti Valentine's day in November 11th, which turned into a consumption boom.

This year, e-commerce giant Alibaba won nearly $17 billion 800 million in online pactions on its annual singles day.

Four, collective experience.

People like to take part in group activities.

FOMO is spanning culture.

But I suspect that this trend is stronger in China than in the west, because Confucian culture does not praise the outliers as the West does.

Social media has consolidated this collective pattern, making shopping and eating a common experience.

Opinions are crowdsourcing.

Businesses strengthen this pattern by supporting holiday consumption, group buying and other sales activities.

Consumers themselves organize to investigate, and so do brands.

Sociologist Eric Frome pointed out that when people have the ability to become what they want to be, they want to be like others.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.