Two Big Business Predators Take The Lead In Combating Fake And Shoddy Products

At the same time, while the two big electric suppliers have been fighting against fake and shoddy products, some well-known brands are also actively fighting against counterfeit goods to safeguard consumers' right to purchase genuine products.

It has been known that Amazon recently made an important move, "the Amazon us and Amazon Europe will launch a massive campaign in 2017," which is the harshest "fake campaign" in history.

Not long ago, Alibaba, China's largest electronics sales company, wrote to the office of the US trade representative that the company had taken more stringent measures to combat infringement and helped brands to submit complaints and remove fake goods on Alibaba's platform.

Just in the past November, Fujian youth shoes and clothing brand Cambridge.

Heavy punches set off a storm of counterfeiting.

Since its establishment in 1989, Cambridge brand has gained popularity from more and more consumers through years of brand accumulation and rising market awareness.

But with that, the brand of Cambridge has gradually become the target of many illegal criminals making counterfeits, selling holidays and gaining huge profits.

On the market, the counterfeit products of Cambridge are often hard to distinguish between genuine and fake products, which greatly damage the rights and interests of consumers, and at the same time destroy the brand image of Cambridge.

After receiving the news, Cambridge head office sent the manager of the marketing department to the local authorities for the first time. After contacting the relevant law enforcement departments, they went to the spot to check the spot and found a large number of children's shoes that copied the "Cambridge" trademark.

Since the establishment of brand,

Adhere to the "quality of survival, reputation for development", for the damage of brand image and consumer rights and interests of counterfeit products resolutely resist.

As one of the thriving teenagers' shoes and clothing brands, Cambridge will have to pay more time and energy to safeguard the rights and interests of the genuine products in the future.

"Brand counterfeiting is a protracted war, and Cambridge will continue to explore in the process of development."

Chen Shaojian, founder of Cambridge brand, said.

In the future, Cambridge will strengthen the inspection mechanism, increase joint with the Internet platform, strengthen network supervision, enhance the coverage of online anti counterfeiting, continue to carry out judicial rights protection, actively cooperate with relevant departments, and take legal measures to defend.

Constantly improve the anti-counterfeiting system, so that there is no escape from fake and shoddy.

It is understood that in order to ensure that consumers purchase the right to use genuine goods, Cambridge shoes and clothing have been accompanied by anti-counterfeiting labels on their outer packaging. Consumers can query the authenticity through the 20 digit verification code on the label and the two-dimensional code. In addition, the efforts made by Cambridge shoe and clothing in the quality construction of the products are also one of the ways that consumers can quickly identify.

In order to bring better products and dress experience to children, the R & D team of Cambridge shoes and clothes will devote a lot of time and energy to new product research and development.

Among the products that are selling well in the autumn and winter of 2016, there is a 4D smart material insole being sought after by young parents.

Polyether materials are nontoxic and non corrosive. They are non inflammable and explosive materials. At present, only Nike, Adidas and other internationally famous sports brands use polyether for insole production. In the field of domestic children's shoes, Cambridge shoes and clothes are still the first ones.

In the upcoming spring and summer new products in 2017, Xiaobian learned that in the development of S series shoes products, the Cambridge shoe research and development department has injected more systematic functional technology, paying more attention to the upgrading of materials to meet the needs of consumers in different markets, different business circles and different attributes.

Product is the core of all the work. In the design and production of clothing products, Cambridge will continue to enhance the concept of product development, develop more diverse products, make the brand stronger and bigger, and give consumers more excellent quality.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.