Guess: Will Children'S Clothing Market Still Make Money In The Future?

1, favorable factors

(1) comprehensive

According to the world clothing shoes and hat net, in October 29, 2015, the Fifth Plenary Session of the eighteenth Central Committee of the Communist Party of China examined and adopted the proposal of the CPC Central Committee on formulating the thirteenth five year plan for national economic and social development.

The proposal puts forward the policy of "full implementation of a couple having two children".

Since the partial opening of the second child policy in 2013, the number of new born babies in China has increased significantly. It is expected that with the full implementation of this policy, the number of new born babies in the future will continue to exceed or even exceed the current growth rate.

With the rapid growth of the number of newborn babies, the number of Chinese 0-14 years old population will continue to grow, which will bring more market space to children's wear market.

(2) income growth and consumption upgrading

In 2015, the per capita disposable income of the whole country was 21966 yuan, an increase of 8.9% over the same period, and the actual growth rate was 7.4% after deducting the price factor.

With the increasing level of per capita disposable income of urban and rural residents, enhanced consumption ability provides a guarantee for the prosperity of infant industry.

In addition, 80 and 90 after entering the peak period of marriage and childbirth also further promote the rapid growth of infant consumption scale.

According to the white paper data on maternal and infant consumption in 2015, the proportion of the 80 and post-90 groups accounted for more than 85.9% of the parenting group. Most of them were single children, the economic growth environment was superior, the quality of life was higher, and the childcare concept of eugenics and childbirth was more emphasized. ""

At present, almost every family is increasing the expenditure of baby food, education, toys, clothing and so on.

According to the China children's Industry Research Center, 80% of the family child expenditure accounts for 30%-50% of household expenditure, and infant consumption has become one of the largest expenditures of household consumption.

(3)

Compared with men's clothing, women's clothing and other clothing categories, China's children's wear industry started late.

With the change of the family's consumption habits of children's clothing in China, the professional children's clothing enterprises in general began to develop after the mid 1990s.

From the perspective of industrial life cycle, children's clothing industry in China is still in its growth stage, and has the characteristics of rapid growth of market demand and growing space.

In recent years, the scale of children's wear in China has been expanding and maintaining a relatively high growth rate.

In 2015, the scale of children's clothing in China reached 137 billion 200 million yuan, with a growth rate of 8%.

(4) the rise of online pactions

Compared with traditional channels such as department stores and brand stores in the street or community, online e-commerce has been developing rapidly in recent years as a new channel.

With the rapid development of the electronic commerce platform, the logistics industry and the arrival of the mobile Internet era, online shopping is becoming more and more convenient. Now it has become one of the most important shopping channels for mothers and consumers.

In 2015, the maternal and child consumption scale reached 360 billion 600 million and the growth rate reached 15.5%.

On the line, the proportion of children's clothing is the largest on the line of maternal and infant consumption.

In 2015, the proportion of children's online shopping reached 25.4%, a percentage point higher than that of 24.1% in 2014.

Therefore, with the further development of mobile Internet, there will be huge room for the development of children's clothing business in the future, and online pactions will continue to grow at a high speed.

2, unfavorable factors

(1)

In recent years, the government has promulgated a series of major policies and measures concerning employment, wage distribution, social security and protection of workers' rights and interests. For example, the establishment and improvement of the minimum wage system, the implementation of the labor contract law and the establishment of a sound social security system, etc., the increase in wage level and the establishment of a social security system have led to a gradual increase in the cost of employment.

In addition, the prices of raw materials in garment enterprises also showed an upward trend in recent years.

The rising cost of labor and raw materials has made the manufacturing cost of clothing products rising and operating pressure increasing.

(2) quality of children's clothing

Consumers are very sensitive to the quality of children's clothing, and their quality will affect their consumption to a large extent.

However, in the sampling inspection of children's clothing in our country, the rate of substandard has always been high, and the quality of children's clothing has been constantly on the rise.

With the implementation of the "Safety Specification for infant and child textile products" as a mandatory standard since June 1, 2016, the strict examination of children's clothing will reduce the quality of children's clothing to a certain extent.

CIC advisors predict market size for children's wear in China

In 2015, the size of children's clothing market in China reached 137 billion 200 million yuan, and the growth rate reached 8%. With the opening and upgrading of the second child, the 2017-2021 year China children's wear market investment analysis and prospect forecast report released by CIC expects that the market size of children's clothing industry in China will reach 159 billion 700 million yuan in 2017, and the average annual compound growth rate in the next five years (2017-2021) is about 8.05%. In 2021, the scale of children's clothing industry in China will reach 217 billion 700 million yuan.

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