Children'S Clothing Industry Has A New Trend.

2016 Children's footwear industry This is the first year of the implementation of the "comprehensive two child" policy. Although the dividend policy has not yet brought direct economic benefits to the brand, there is no doubt that the children's industrial outlet has arrived. World clothing shoes and hats Xiaobian from the capital market to children's shoes and clothing industry's favor can be seen, the industry listing boom is obviously high. More and more enterprises also take the "second child" Dongfeng, the trend of the times, deep ploughing the market. Industry shuffling process, some brands in the channels, marketing and other aspects also have more innovative attempts......

Particle posture: the favorite of "tide mothers"

Particle pose

Children in every family are highly concerned and focused on cultivating objects, as long as families have the conditions to meet, will give children the best of everything. With the increasing proportion of the 80 and post-90 children in the parenting group, they are more willing to invest more in their children. Especially in dressing up children, the "tide mothers" after 80 and 90 are more than happy.

The demand change and promotion of consumer groups have greatly promoted. Children's wear industry The development of children's clothing brand is also promoted. As the saying goes, "the best childhood is the most joyful childhood." Children are like the most beautiful picture in life, with overlapping contexts and profound meanings. Childhood is the most memorable and fun game. As an important part of childhood life, children's wear is the most beautiful ornament in childhood.

Whatever parents want their children to go out is the most outstanding, and children often find a sense of confidence and pride in a beautiful and quality suit.

Because of the great potential and demand of the market, children's wear industry has shown a thriving and high growth rate in recent years. Although the clothing industry has been criticized for its saturation and excess, the growth rate of children's clothing is still a bright spot in the garment industry, and has become a new growing area for the garment industry.

Particle pose

Of course, a booming field of growth is often seen in China's market. The market lacks leadership brand.

Act as Children's wear The positioning of the industry, aristocratic temperament and appearance, changed the childhood brand lack of high standard of industry.

As a brand of Hongkong, particle posture is well known. Hongkong is an area with high international brand density. The particle posture is growing in the market environment of international brand aggregation. The high requirements for quality, the internationalization of design elements and the leading of noble temperament make the particle posture form a high standard and high quality wind vane in the children's wear industry from the very beginning. The multi character children's accessories, Ou GUI's gorgeous product style, with the expression of aristocratic ideas, combined with ingenious and clever particle dolls, with unique style and high quality and high standard mode, become the vogue and noble vane of children's clothing industry.

Not only that, but with the international perspective, the particle pose is in sync with the market in addition to the children's clothing industry.

Particle pose

At present, the particle posture in the economically developed one or two tier cities in the country blossom, and occupy the position of the market network is leading the local fashion CBD, filling the market gap of the local high-end children's clothing, greatly meet the local consumers' demand for noble temperament and international fashion elements, and become the representative of the local high temperament and high quality of life.

In addition to high grade, the particle posture is also combined with the market consumption trend to launch customized services and docking with the Internet. Particle posture has pushed the children's clothing industry to another new trend. {page_break}

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10 key words of children's footwear industry in 2016

In 2016, we are going to draw a conclusion. Let's look back on this year's bit by bit, and take stock of several key words in the development of children's footwear industry.

Keywords 1: listing fever

If the first two years are the incubation period, this year's children's shoes and clothing brand listing and financing is ushered in a "small outbreak". Successful listing of enterprises, with the power of capital, fully integrate all resources, accelerate strategic layout, thereby promoting brand development to a higher level.

Keywords 2: seize the dividend policy

Under the influence of the "two child" policy, the new brand of children's shoes in China has increased significantly this year, including the brand of self created children's shoes and clothing, the brand of children's shoes and clothing extended from adult shoes and clothing, and the direct signing of internationally famous brands.

Keywords 3: intelligent positioning

In 2016, more brands entered the field of smart wearable children. Some brands began to wait and see the test water, while some brands had gone from trial to relative maturity, and the market for smart children's shoes was becoming more and more lively. How to grasp the market opportunities and develop more innovative products that can be recognized by consumers is a problem that brand makers should think about.

Keywords 4: children sports outdoor

The national fitness craze has stimulated the consumption demand of sports shoes and clothing, and the youth fitness market has also attracted much attention. From this year's major sports brand earnings report, most of its children's clothing business has maintained a steady growth; and the outdoor outdoors for young people is also a sustainable growth point, among which children's ice and snow and running events will be the "blue ocean" that outdoor brands need to develop.

Keywords 5: Children's collection shop

Nowadays, the construction of children's shoes and clothing channels is still difficult, and the costs of rents and personnel salaries continue to rise, while single brands are hard to maintain sales volume. In order to break the bottleneck of the channel, children's shoes and clothing enterprises and agents began to explore and push forward the multi brand collection mode to make the channel more competitive.

Keywords 6: flat channel

In the fierce market competition environment, brand players should do well on the one hand, and on the other hand learn to control costs and provide consumers with cost-effective products. The channel should be flat, and the intermediate links should be omitted so that the products can be faced with the terminal, so that the products can have more price advantages. This is also a major direction for future channel change.

Keywords 7: Double 11 global Carnival

2016 "double 11" is the carnival of the global "chopped hands". It is also a carnival feast of "Online + offline" of Internet economy and entity store. Tmall's "double 11" global carnival is trading at 120 billion 700 million yuan a day, an increase of 32.37% compared with last year. Many children's shoes and clothing brand refreshed the "double 11" sales record in previous years.

Keywords 8: new marketing

This year's marketing promotion mode is still "a hundred flowers bloom". In addition to the conventional animation marketing, entertainment marketing, micro marketing, etc., the reporter specifically refers to the new live marketing and AR/VR marketing, whether it is the introduction of the live broadcast of the terminal, the introduction of AR/VR interactive experience, or the integration of the product and AR technology, which is a new attempt and breakthrough for the brand.

Keywords 9: regional Fashion Week

With the development of children's shoes and clothing market is the industry's attention to the trend of children's fashion. In addition to the annual China Fashion Week, the fashion week around the country has been booming this year. This is not only a brand visual event, but also a good platform for all regions to attract outstanding children's clothing design talents, leveraging the platform for the development of fashion industry, and helping to create new business cards for future metropolis.

Keywords 10: industry standard

When the industry develops to a certain stage, there will be relevant mandatory standards promulgated to promote the standardization of the whole market. In addition, with the improvement of the popularity of some children's shoes and brand names, the phenomenon of counterfeiting is also increasing. Therefore, enterprises are also stepping up their efforts to crack down on counterfeiting. By rectifying the market order and purifying the market environment, the children's shoes and clothing market will develop smoothly and healthily.

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