What Were The Major Events Of The Clothing Industry In 2016?

The 2016 year is coming to an end.

Industry is still ups and downs.

According to the world clothing shoes and hats net, this year, the clothing industry has been in a severe test of the depressed market, and the form is still not optimistic.

Revenue plummeted, acquisition and bankruptcy, inventory backlog, personnel changes, but there are also some old enterprises who are brave enough to break through and actively pform themselves, and further accept market challenges.

What are the major events in the clothing industry this year?

In the afternoon of July 29th, the Han dresses Group officially received the new three board listing letter, becoming the first domestic Internet apparel.

In fact, as early as the end of 3 this month, 10 squirrels, including three squirrels, Han Du Yi house, Yu Mu Fang, Han Hou, October Ma Mei, AFU, and puppy electric appliance, were listed in the Alibaba's joint petition.

Comment

From the collective explosive growth to today's listing to strengthen their strength, the brand name basically represents the major trend of the domestic brand apparel industry in the past few years: the online "small and beautiful" brand achieves the high price ratio through the savings of the intermediate links; through the clear brand positioning and the high customer stickiness of the fans economy, it realizes the coverage of the segmentation crowd, and conforms to the trend of the rising domestic electricity supplier penetration.

2. big M & A

In April 25th, Dongming international, a wholly owned subsidiary of the company, completed the 65% acquisition of Tang Li International.

After the completion of the acquisition, Hua Yue International Holdings Limited held a 80% stake in Tang Li international and became a 35% stake.

In the evening of June 29th, the company bought a 16% stake in Qianhai's upper forest by paying cash and acquired the controlling stake of Shanglin in Qianhai.

Through this paction, the listed company indirectly obtains the controlling power of IRO through ADONWORLD.

In June 12th, the company acquired 63.49% stake in Milan Bai Yu, Sichuan, and 70% shares in 5 companies of Milan, Shenzhen, Milan, Sichuan, Xi'an, China, Changsha, and Chongqing.

In June 13th, after announcing the closing of its shares, the company announced that it would purchase 6 medical beauty companies from Sichuan Milan Bai Yu medical beauty hospital limited and Shenzhen Milan Bai Yu with its own funds, with a total pfer price of 327 million 200 thousand yuan.

In addition, Shandong Ruyi chairman Qiu Yefu confirmed to reporters on 4 April that the group had acquired the SMCP group; BELLE bought the Italy Cowboy brand Replay 29% stake; La Natsu Bell bought the Guangzhou Xi Chen clothing with 16 million yuan; Hongkong Carnot road was willing to purchase the related assets of the famous fashion buyer brand MILANO EXCELSIOR under the COIN group, no more than 21 million 300 thousand euros and its own funds.

Comment

In the long run of macroeconomic trends, big companies and small businesses are seeking a new round of pformation.

The first step for big companies with capital and strength is to integrate more high-quality resources with existing industrial advantages and in the form of mergers and acquisitions.

And the overseas investment of enterprises is more like creating momentum and realizing capital operation.

Through mergers and acquisitions, one can enrich the product line, make up for its short board, and, at the same time, enlarge the market value of a large company.

3. Muji will open a hotel in 2017.

MUJI's parent company, "the company's good quality program", told the media that the location of the project in Shenzhen is deep industry Shangcheng, located in Futian, and self positioning is a large city complex integrating industrial research and development, apartment, hotel and business. After completion, it will become the landmark building of Shenzhen CBD North District.

The hotel is expected to open in the second half of 2017 and is the first Muji hotel in China.

However, even though it is called MUJI Hotel, Muji is not a manager.

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China has now become the second largest market for MUJI after Japan, which will help speed up the decision making speed of MUJI in China.

MUJI has stressed that this seemingly diversified development idea is only a "branch of Muji concept", and will not expand its other formats from the base of its stores in the future.

4. walk the sexy wind AA completely withdraw from China

American Apparel, the American fashion company, which is well versed in sexy marketing, has closed its last store in China in December 18th and has completely withdrawn from the Chinese market in December 18th.

In December 2nd, AA China official website only had such a notice: "American Apparel will no longer operate online business in China. We sincerely thank you for your support and expectation all the time, and continue to serve you in the local physical store.

If you have any questions about online orders or returns, please contact our Beijing entity store.

Comment

What makes AA famous is its marketing means of "soft pornography".

In fact, AA is just a microcosm of the US youth brand downturn.

Data show that with the change of young consumer preferences, international fast fashion and electricity supplier impact, in the past two years, 8 young fashion retailers in the United States have filed for bankruptcy, including sports bureau, wet seal and Pacific sunglasses.

5. Tmall Top brand landing line opens shop

This year's double 11 period, Hangzhou Binjiang District Xingguang road two phase 2000 flat "try clothes room" Hangzhou shop trial business.

This store brings together more than 100 hundred Amoy brands such as goblin pocket, secret fan, two or three things, confusing, sugar power, s home, etc., is the next collection store of second Tmall Top brands in the whole country of Chengdu Longhu Tian Jie store.

It also includes retail items such as DIY, beauty, nail, small department stores and so on.

Comment

The ultimate goal of Ma Yun's "new retail" lies in "open thinking" and every link in the industrial chain must be changed.

Amoy brand's landing formally followed the new retail concept, from online to offline.

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6. Zhou Chengjian resigned, and 30 year old daughter Hu Jiajia took over.

On the afternoon of November 21st, Shanghai Metersbonwe dress Limited by Share Ltd announced that Chairman and President Zhou Chengjian resigned from all positions in the state of America, and was replaced by the 30 year old daughter Hu Jiajia as chairman and CEO of the company.

Later, he responded to a lot of conjectures about his resignation with a letter to Metersbonwe staff.

The letter mentioned that he resigned as chairman of the board, but simply wanted to let young people try and exercise, without excessive interpretation, to be treated simply.

Comment

In fact, Smith Barney once swept the national youth market after leaving the shop.

At the beginning of the listing, both revenue and net profit grew rapidly, and reached its peak in 2011, when the revenue was 9 billion 945 million yuan.

But by the adjustment of industry, the influx of overseas brands, the rise of electricity providers and the improper management of stocks, the United States began to go downhill. In 2015, it also suffered the first loss since listing, and its net profit fell by 396%.

7. UNIQLO double 11 Tmall products sold out half a day

At 10:24 on November 11th, the flagship shop of uniqo Tmall suddenly burst out the notice that the goods were sold out all over the line.

Subsequently, its official micro-blog also announced that eleven double event merchandise has been sold out. If customers need it, please go to UNIQLO physical stores to choose the best deals.

It only sells for half a day, but it ranks the top 11 in the top two industries.

And under the successful drainage line, double eleven traffic volume nearly doubled over the same period.

Comment

Ali vigorously push the whole channel this year, requiring benchmarking brands to set an example. UNIQLO is undoubtedly one of the best choices. The main performance of the whole channel is online ordering, store delivery, or online ordering, and offline picking.

For consumers, logistics is a big problem. Choosing the goods under the line is spontaneous. UNIQLO only provides the choice without coercion, of course, for the brand, it saves logistics costs.

8. executives left Nike, ADI and changed hands.

At the end of June, Phil Knight, co-founder and chairman of Nike, the global sports brand giant, will retire. The chairman of the company will be appointed by the company president and CEO Mark Parker. Phil Knight will continue to be the honorary chairman of the company and will participate in the Nike board meeting with the role of spectator.

Adidas, a German sporting goods giant, announced this year that it will change its team.

Herbert Heiner, who has joined the company for nearly 30 years and served as CEO for 15 years, will leave in September this year. Her successor is Kasper Rorsted, CEO of Henkel, the daily chemical group of Herbert. (Hainer)

Comment

No matter in which industry, personnel changes are very common, the two sports giants are moving to be handsome. On the one hand, they may be talented people. On the other hand, they are also a demand for better development of brands.

9. Baleno 250 million sold clothing enterprises and poured a batch.

At the beginning of this year, Baleno's parent company, Germany Yongjia Group Limited, sold its subsidiary subsidiary Baleno Kingdom Limited Shanghai at a price of 250 million yuan.

Baleno has also been beset with brands such as Esprit, VERO MODA, ONLY and Giordano.

Comment

Shutting down stores and declining performance are the common keywords of these leisure brands in recent years.

Most of these brands start earlier, and occupy a large market share with the advantage of early establishment. Nowadays, brand aging is serious, marketing methods are single, and communication and communication with consumers are few.

In the age of Internet that is changing faster and faster, the update speed and rhythm of these brands have been derailed.

10. Taiping bird opened a concert of ten thousand people.

In October 23rd, Taiping Bird held a concert of nearly 10000 people at the Kai Xin green world golf club in Ningbo to celebrate its 20 year old birthday, and for the first time moved the show to the music festival.

It is reported that this is the first local clothing company to hold music festivals in China, and pioneered in the industry marketing field.

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As chairman Zhang Jiangping said, they chose to celebrate the festival with a fashionable and joyful way of Music Festival. They wanted to integrate themselves into consumers, integrate into more fashionable life scenes and integrate more fashion solutions in this pan entertainment era.

They have abandoned traditional marketing methods and captured people's hearts in a more accessible way.

More interesting reports, please pay attention to the world clothing shoes and hats net.