Jiaxing Fashion Industry Association Set Up More Efforts To Promote The Development Of Fashion Industry

It is reported that

The fashion industry association has been formally established recently. It has become the first batch of 61 well-known companies from Jiaxing's textile, garment manufacturing, clothing and accessories, home textile and other industries.

On the day of the establishment of the association, the Municipal Commission of letters also held the launching ceremony of the 30 fashion focus brands in Jiaxing.

Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.

With the advance of a series of activities in recent years, the hot topic of fashion industry in Jiaxing is rising.

It is understood that the fashion industry is one of the eight billion billion industries in 13th Five-Year.

Last year, Jiaxing set up a coordination group for the development of the fashion industry, and formulated the implementation suggestions on accelerating the development of the fashion industry (2015-2020), and established a statistical system according to the requirements of the province to promote the development of the fashion industry.

Data show that from 1 to November this year, the city's fashion manufacturing industry achieved sales of 60 billion 980 million yuan, an increase of 5.9% over the same period last year, and the brand awareness of enterprises in the process of pformation and development. The government promoted the development of our fashion industry by making plans, building platforms and strengthening cultivation.

Cultivating 30 fashion focus brands

Zhejiang Di man poem Fashion Co., Ltd. is a fashion enterprise in Jiaxing Tanghui street.

During the period from 2010 to 2015, he opened direct shops in more than 10 cities such as Beijing, Tianjin, Dalian and Hangzhou.

However, due to the varying degrees of contradictions and pain points in recent years, the majority of enterprises are facing the problem of pformation.

At the end of 2015, at the end of the year, it began to pform the same problem. First of all, it was to join the star to create space, and to incubate the original designers at home and abroad. The goal was to support original designers 30 to 50 in 3 to 5 years, and then set up the online original designer collection platform, and create the demoise original designer's integration store.

Recently, Jiaxing's first batch of 30 fashion focus brands has been successfully selected.

According to the relevant person in charge of the Municipal Commission, the 30 brands come from 3 fields: fashion women's clothing, leather (fur) and sweater, each of which occupies 10 brands. "This is based on the characteristics of the fashion industry in our city."

The announcement of the fashion focus brand cultivation pilot attracted nearly 50 registered fashion companies in the city. This also shows that the brand awareness of Jiaxing fashion enterprises is getting stronger and stronger.

At present, the launching ceremony of brand cultivation has been held, and Jiaxing will provide a series of training measures for these brands. For this reason, the Jiaxing fashion industry focuses on cultivating enterprise and brand work plan.

Focus on building five major feature platforms

Relying on the industrial advantages and characteristics of various industries, in recent years, Jiaxing has emerged Haining leather fashion Town, Tongxiang Pu Yuan sweater fashion Town, Haiyan hundred step integration home fashion Town, Tongxiang Chong Fu fur fashion Town 4 provincial-level fashion features small town, accounting for 1/4 of the province's fashionable color town (15).

In addition, Jiaxing has also formed a number of fashion bases and parks.

For example, the leather industry base of Haining is already a provincial characteristic industrial design demonstration base, which is composed of leather professional market, Haining China Leather City Brand Fashion Center, Zhejiang leather industry research center, Haining Leather Research Institute and so on. The base core Park covers an area of 210 Mu and the construction area is 218 thousand square meters.

In 2008, it officially started construction, with a total investment of 600 million yuan. It was officially put into operation in October 2011. The base is made up of 72 enterprise design buildings, designer corridors, industrial design buildings, industrial design fashion clubs and leather city buildings. Now it has attracted 104 enterprises with independent brands, independent design ability and strong growth capability, and design studio.

According to the plan, Jiaxing will focus on the development of the five major industrial bases. Besides the Haining fashion leather industry base, it also includes the fashion women's industrial base. The base relies on the existing clothing and apparel industry in the center of the city, integrates the women's clothing manufacturing enterprises such as Nanhu District, Haining and Pinghu. Through the integration of traditional elements and modern elements, the integration of Chinese elements and foreign elements, we design fashionable clothing with the characteristics of the times and build the fashion ladies' capital of the whole province.

The fashion sweater industry base, relying on Tongxiang Pu Yuan and Xiuzhou Honghong sweater industry foundation, strengthens rectification and upgrading, and focuses on improving industry equipment, technology and marketing level, and aims to build the largest sweater base in China.

The fashion bag industrial base, relying on the Pinghu bag industry foundation, plays the leading role of the leading enterprises, promotes the construction of the international luggage and bag City, and builds a well-known domestic luggage and bag industrial base.

Integrated decoration (ceiling) industrial base, relying on Xiuzhou District Wang Dian, Haiyan hundred step small household appliances, integrated decoration (ceiling) industry foundation, combined with the development of Xiuzhou Jiangjing intelligent home and other industries, highlighting intelligence and networking, strengthening brand design, and building a well-known domestic integrated decoration (ceiling) industrial base.

At present, Haining has become one of the pilot projects of the 6 characteristic fashion industry bases in the province. The Haining leather fashion town and Tongxiang Pu Yuan sweater fashion town have successfully entered the list of the first batch of Characteristic Towns in the province. Haiyan has integrated the home fashion town and Tongxiang Chong Fu fur fashion town into the second batch of special towns in the province.

Meanwhile, Beida Jade Bird fashion industrial park and other successful foundation.

Take measures to promote the development of fashion industry

This year, the city of Jiaxing was held.

China, Pinghu Fashion Expo and Pinghu fashion design competition, and the second "red boat Cup" industrial design competition and other specialized, marketable, international and branding fashion events have promoted the upgrading of the design and manufacturing level of our fashion industry.

At the same time, the city fashion industry association was formally established, which strengthened the self-discipline of the industry and effectively promoted the integration of the industrial chain.

In addition, Jiaxing also helped fashion enterprises to go out through exhibitions in other countries. At the China International Clothing Fair, more than 70 garment enterprises in Jiaxing participated in the exhibition, and more than 5000 customers were discussed. The order amount was about 55000000 yuan.

As the garment industry is one of the five traditional industries in Jiaxing, in order to promote the pformation of traditional garment enterprises to the fashion industry, the traditional garment industry has carried out a focus on helping traditional clothing enterprises to carry out the "traditional industry pformation and upgrading special service action" carried out by a handheld class of 5 municipal departments in Jiaxing.

It is understood that the fashion industry is a strategic choice for the pformation and upgrading of traditional industries in Jiaxing. By the year 2020, we have basically formed a fashion industry system based on design, marketing as the core, manufacturing and production as the basis, and independent brand as the symbol. We have built an important base of fashion industry with Jiaxing characteristics and strong international competitiveness in a number of industries.

Look at Jiaxing, "China wears Jiaxing," and "world sweater looks at Jiaxing".

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