Pinghu Has Been Awarded The Title Of "Famous Chinese Clothing Manufacturing City" Behind Its Own Research And Marketing Brand Success.

Recently, the national textile industry cluster licensing conference was held in the Great Hall of the people in Beijing.

By the China Textile Industry Federation and the China clothing association jointly awarded the title of "China's famous garment manufacturing city". This is the sixth time that Pinghu has passed the review and successfully renamed it since it was awarded the "famous Chinese export garment manufacturing city" in 2002.

Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.

From "China's export garment manufacturing city" to "China's famous garment manufacturing city", although it only has less than two words of "export", it has far-reaching significance for Pinghu's clothing industry, because this means that Pinghu garment industry has made remarkable achievements in processing and manufacturing to independent R & D design and brand marketing pformation, and has been recognized by the industry.

It is a traditional pillar industry in Pinghu, which started in the 90s of last century.

At the beginning of its development, export processing trade was the main form. At that time, many famous international clothing brands were produced by Pinghu's garment enterprises.

After decades of development, the garment industry in Pinghu has reached the international leading level in terms of manufacturing technology and quality management. It has formed outstanding advantages such as high level of industrial clustering, comprehensive strength, strong ability to earn foreign exchange and so on, and has been crowned as the title of China's apparel sourcing base for pnational procurement. The pilot of the national textile industrial cluster has also fallen to Pinghu.

Although Pinghu clothing has won all kinds of honors or titles, most of the impressions of Pinghu clothing remain at the processing sites of famous brand clothing at home and abroad.

For many garment enterprises in Pinghu, export processing oriented trade mode has also brought enterprises to the "ceiling" of development.

The pformation of garment industry in Pinghu is the trend of the times.

According to the understanding of the world clothing and shoe net, as early as 2013, when the review was made in 2013, Pinghu put forward the idea of removing the two words of "export". However, in view of the fact that the clothing export of the city was still relatively large at that time, the pformation effect was not fully reflected, and finally it was awarded the title of "China's export garment manufacturing city".

However, it was in 2013 that the pformation and upgrading of the garment industry in Pinghu began a qualitative breakthrough.

In April, Pinghu issued the "implementation advice on upgrading and upgrading of traditional industries in Pinghu". A large part of the policy was formulated for the pformation and upgrading of the garment industry.

In September, Pinghu clothing culture and creative park was officially unveiled.

Up to now, the creative park has entered 41 professional fashion design and brand operation institutions, signed a cooperation agreement with more than 590 enterprises, and this year designs 1528 clothing styles, 430 million yuan in sales and 78 million yuan in design service income.

Also in September, the first Costume Design Competition finals appeared at watermelon Lantern Festival.

Since then, the four China Pinghu clothing Expo and costume design competition has been held continuously, and many local garment enterprises have participated in it, allowing enterprises to further clarify the direction of pformation and accumulate confidence in pformation.

Over the past few years, the pformation and upgrading of the garment industry in Pinghu has shown a good situation of "government efforts, enterprises to force".

According to the introduction of Nordic COSPLAY clothing culture, the "Yi Jialin happy dream workshop", which combines the experience of entertainment and product creativity, display and service, has opened China.

The new idea of retail pformation, its own brand "IKALI" (Yi Jialin) has won two honor in this year's "China's top ten children's wear brands" and "China's children's clothing cultural innovation award".

With the close integration of functional clothing with sports, sports and tourism, he began to expand product intelligence, research and design "new intelligent impact clothing" and "nano carbon film superconducting heating clothing", and set up the "life experience Museum" and "outdoor Sporting Club Hotel", which started the brand of outdoor pportation.

Its own brand has entered into cooperation with the big RFA supermarket, and its products have been stationed in more than 200 chain supermarkets in East China.

In recent years, sales of independent brands have increased at an annual rate of 15%.

Fei Ling Fei Xun has become a supplier of down garment solutions, providing all-round services in terms of design, fabric, proofing and brand operation.

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