Wenzhou Clothing Industry: "Fusion New Era, New Thinking" Summit Forum Is The Direction Of Development.

At present,

Faced with new changes, consumer demand continues to upgrade, production technology is being innovating, and industrial mode is changing.

Facing the new pattern of industrial development, the pformation and development of enterprises become inevitable.

But how to change? The world clothing shoes and hats net reporter takes you to know the details.

Recently,

At the time of welcoming the change of the Council, the city clothing trade association held a forum on the theme of "new thinking in the new era of fusion".

Experts believe that based on the accumulation of more than 20 years, the garment industry in Wenzhou will continue to follow the trend of development and take technological progress and cultural creativity as the new driving force.

At present, the background of the development of the garment industry is: the first is the sluggish demand for the whole market.

Since the 2008 financial crisis, China's market demand has changed dramatically since 2011 and 2012.

We see the whole market since last year.

The growth rate of the domestic market has been slowing down.

Two, for the Chinese market, we are facing the change of consumption, that is, the upgrading of consumption.

After decades of development, China's economic and social progress, consumers' maturity, personalization and fashion, and even consumers' recognition of brands all have their own values and considerations.

From the statistical data, in the 1-10 months of this year, garment enterprises above designated size should say that the growth rate of the total business revenue and total profit is slowing down further, and the domestic market growth rate is slowing down. We can see our pressure from these data.

But there is one data that I think is particularly important, that is, the average profit margin of the industry.

The average profit margin of enterprises in the 1-10 months of this year is basically the same as that of the same period last year.

Although other economic indicators have slowed down, the profit margin can remain at last year's level, indicating that the adjustment and pformation of our industry has played a role.

Next, one is to seize technological progress, technology is the era, and technological progress can not keep up with the times.

The two is cultural creativity. The difference between the whole industry may be mainly in poor design creativity.

The three is service upgrading.

The improvement of these three aspects will bring new impetus to the next development of the industry.

In Zhejiang, textile and apparel are called fashion industry in statistics. The output value in 2015 is 1 trillion and 120 billion yuan, from the front end to the terminal.

The provincial Party committee and the provincial government set the fashion industry as one of the seven pillar industries in Zhejiang.

You use the methods and means of the Internet in the production process. Now it is called "two integration", and the next step is "two" deep integration and then slowly pition to intelligent manufacturing.

First of all, we are going to raise the efficiency and quality, so that we can achieve the traditional manufacturing links with many people. Zhejiang is called "machine substitutions".

The next step, especially for production, is to explore how to use the "two" melting depth to enhance production capacity.

Zhejiang imported 8 million 990 thousand labor services in 2015, which may be supporting traditional industries in Zhejiang.

Now, the input of labour services has fallen by 10% every year, and nearly eight million people are decreasing each year.

If we reduce it to a certain level, what should we wear in Zhejiang? What should we do?

We can think about it. Taiwan's ten years' journey may be

Or the next big step for the five powerful provinces on the mainland of China.

What skills do we need to practice? Leave behind our strongest things and integrate some resources that we believe are resources like Anhui and Jiangxi.

These normal flows, including historical opportunities, are also given to us. In 80s, we inherited the pfer of traditional industries in the world. What should we leave behind in 30 years? What should we do? Wenzhou's strong manufacturing sector will leave a fashionable voice and a right to speak in production.

The culture of water and soil nurturing Wenzhou, such as hard work, high value for business, strong market awareness and strong market awareness, is very important in the high recognition of the relationship established between brand and consumer. I think this is also Wenzhou.

The reason why we can give play to the first mover advantage has become a very important force in China's clothing brand, especially in the field of men's wear.

In today's pitional period, clothing is a product and a carrier. It carries the products of personal aesthetic, cultural identity and lifestyle, and more embodies the cultural attributes beyond the material attributes. This is also the demand of consumers in the affluent well-off society.

From the perspective of global fashion, more and more Chinese elements are used by them in the fashion show of Paris and Milan fashion week. I think this is precisely the fact that Chinese consumers are paying more attention to the expression of self appeals and focusing on our own cultural attributes.

I think this is an opportunity for our brand, because consumers are starting to pay attention to this field.

How to adapt to the trend of globalization and the culture of the nation through such a carrier of clothing is a very far-reaching topic.

I think this is a very large market, especially the use of Chinese elements and local culture in design, creativity and fashion. In the next period of social pformation, this should be a very good aspect in the rapid growth of China's fashion industry.