Zhili Children'S Clothing Market: Production And Marketing Linked Together To Create Brilliant, Enhance Innovation And Take Off Again

At present, the children's clothing market in Zhili has become an economic highlight with distinctive characteristics, rapid development and sustained and steady economic growth. It has great influence and popularity in the whole province and even in the whole country of Huzhou.

Its continuous development and growth has not only created broad channels and excellent platforms for "children's low cost sales" and "industrial leapfrogging expansion", but also played a huge role in promoting the rapid development of local regional economy.

Over the years, Zhili children's wear market has been awarded the honorary title of "100 strong market", "ten largest pioneer market" and "four star market" in the national, provincial and municipal departments, and ranks among the most competitive 50 in the national commodity market.

Perfect service and big chess game

Weaving

The industry sprouted in the mid 70s of last century.

In the spirit of daring, dare and daring, the weaving people break through all kinds of resistance, from scratch, from small to large, from weak to strong.

Up to now, we have formed an industrial cluster of over 10000 children's clothing production enterprises with annual output exceeding thirty billion, and become a well-known "children's wear town" and "children's clothing production and marketing base".

In the mid 80s of last century, the children's clothing industry in Zhili began to take shape and conveys an urgent demand to the market, that is, we hope to build a professional sales platform for children's clothing in Zhili, so as to facilitate the low cost sale of products.

As a result, the children's clothing market came into being.

In the development of Zhili children's wear market for 30 years, market managers always adhere to the market construction idea of "root industry, service industry, rolling production and marketing development".

What is the demand of the industry? The market will actively and actively cater to the needs, strive to serve the needs, and meet the demand as much as possible, and regard this demand for discovery, cater for, service and satisfaction as an opportunity for market development.

Therefore, after building the children's clothing market, which is mainly made up of wholesale and finished children's clothing, market managers consciously take it as the "maternal market" of the children's clothing market. On the one hand, we should strive to do a good job in deepening the management of the "mother market" and consolidate the management results; on the other hand, we should aim at the realistic needs constantly put forward in the development of the weaving children's clothing industry, seize the opportunity, and plan, build and cultivate the "sub markets" of the mall, the cotton cloth city and the excipient city in succession.

At this point, the children's clothing market in Zhili has finally formed a "mother and child market cluster" with large scale, relatively complete functions and perfect system.

Speaking from the scale of operation, today's Zhili children's wear market has a construction area of 318 thousand and 600 square meters, 4118 business rooms (stalls) and 141 auxiliary materials market stores, which accommodates 3280 permanent operators and 18 thousand employees.

From the point of view of management function, nowadays, the children's clothing market of Zhili has almost contained all the functions of the children's wear industry chain from product design, development to product sales, distribution and so on.

Whether manufacturers, buyers, suppliers, logistics providers, you can get a full range of services here.

From the total economic volume, today's weaving

The average annual turnover of the market has stabilized over 10 billion yuan.

In 2015, the turnover amounted to 17 billion 850 million yuan, of which 400 million pieces of children's clothing were sold wholesale (equivalent to 1 million 100 thousand pieces per day).

Five characteristics of being stable and realistic

After many years of development and growth, the children's clothing market in Zhili has gradually formed a huge "mother child market" system. If we dig it deeply, we can see that it has five distinct characteristics.

1, based on the local, rooted in the industry to achieve seamless production and marketing.

The main characteristic of Zhili children's clothing market, which is different from other domestic markets, is that it is not a professional market without roots and without foundation, but a nearly thousand children's clothing enterprises deeply rooted in and directly dependent on the local and surrounding businesses.

Enterprises can easily purchase fabrics, accessories, production materials, and even obtain design resources and processing services in the market, or sell children's garments through the market.

Market and

The linear distance of the production enterprise is only tens of meters near, far less than 10 minutes' journey. The enterprise can purchase fabrics, accessories, or supply children's clothing products to the market in the market, and its process can be completed within hours or even less.

Thus, the close integration between the professional market and the industrial base has been fully realized and realized.

Between production and sales, low cost, or even no cost seamless docking.

2, the "mother child" pattern has its own franchise, market linkage and complementary advantages.

Today, the "mother child" pattern in Zhili children's clothing market is closely related to the main links of children's clothing industry externally. Internally, the relationship between the "mother market" and the three "sub markets" is the relationship of "focusing on each other, monopolize each other, promote each other's growth and complement each other".

It is this internal and external organic combination of management structure, so that the children's clothing market in Zhili can basically diversify and omni-directional services for local and foreign manufacturers.

The vast majority of industry related business needs can find corresponding services and channels in the market structure of "mother child" pattern, so that the market has formed a benign and interactive production and marketing system while providing services for enterprises.

3, the service industry, promote the industry, and promote the rapid development of regional economy.

The development of the market is firstly and directly promoting the rapid development of the local children's clothing industry.

Statistics show that the number of children's clothing production enterprises in Zhili increased by 15% annually, and the increase in output was more than 20%.

Secondly, the impact of Zhili children's clothing market on the local economy and regional economy has far exceeded the scope of children's clothing industry. Influenced by it, real estate, finance, labor, logistics, catering and entertainment industries have flourished.

4, the radiation surface is expanding and the magnetic effect is increasing.

30 years of development, weaving

Truly, he has been living on the coast of Taihu, and has been "radiating the whole country and integrating the whole world".

Many well-known brands and enterprises in different regions and types have set up direct selling departments and set up image stores in the market.

On average, nearly 20 thousand businessmen from all over the world and north of the southern Xinjiang are engaged in business negotiations, engaging in commodity procurement.

Meanwhile, over the past three years, Zhili children's clothing market has been involved in e-commerce operators, accounting for more than 20% of the total number of operators. They take the lead in developing the "O2O" network operation under the online and offline integration with domestic and foreign merchants through the Internet.

Every year, about 250 thousand foreign businessmen come to Europe from South America, South Africa and Southeast Asia to buy children's clothing market.

Weaving

To some extent, it has become an image pronoun of "Zhili". The popularity and magnetic effect of the children's clothing market in Zhili are obvious.

5, the management system is relatively sound, and management services are relatively perfect.

Over the years, the market at the provincial, municipal, district (town) level leaders and departments in charge of the importance, support and guidance, combined with the reality of Zhili children's wear market, through persistent exploration and practice, make the construction and operation of the market continue to standardize and institutionalize, and the whole business mechanism is constantly innovating and improving.

Nowadays, the market of children's clothing in Zhili has basically formed a complete set of marketing management system that covers the whole market and suits itself.

We have established a market management team that is younger, has a comprehensive quality and has over 200 employees, and has accumulated rich experience in professional market management.

In addition, over the years,

Combined with the service industry and self promotion, we have invested in building or participating in the construction of the six major public service platforms, namely, the Chinese children's wear Museum, the Chinese children's wear trademark key cultivation base, the Zhejiang children's clothing quality supervision and testing center, the children's wear Information Center, the children's clothing design and Research Center, and the Tong buying network.

Starting a new starting point

Weaving

In the past 30 years, from scratch, from small to large, continue to grow and expand.

Looking back on this development history, every leap in the market is inseparable from the reorganization of the market and the integration of resources.

Development is the eternal theme. Practice has proved that "development integration - Upgrading - innovation - RE development" is the inevitable process of the traditional tangible market starting again and going up the steps again.

Under the new normal, the traditional wholesale market is facing the challenge of electronic commerce and the competition of similar markets.

The manager of Zhili children's clothing market believes that the market is now at a new starting point, and the strategy to solve the problem is to upgrade hardware, innovate software, look to the future, and lead the market to the pformation of the national distribution center.

Hardware upgrade.

The whole pformation is new and the market structure is reborn.

The market has laid a solid foundation for achieving a new leap forward.

In 2009, with the approval of relevant government departments, the market began to implement the overall demolition and construction of children's wear city.

A/B/C/D four new trading areas are planned at the original site.

After the reconstruction, the children's clothing city, which integrates many functions such as trading, business negotiation, electronic commerce and display, not only meets the needs of the current local industry development and business expansion, but also provides an expansible space for the future of the market towards agglomeration, information and brand development.

After the renovation and promotion of the children's clothing city, it stands in the South Gate of the Zhili. It is known as the "new bright spot", "new sign" and "new portal".

Software innovation.

With the goal of "one platform, two markets and three constructions", the market optimizes services, enriches formats, strengthens management, and innovating software functions in all directions, so as to provide strong internal driving force for market RE development.

A platform (Management Service Center).

With the continuous improvement of the hardware market of children's wear market, especially after the completion of E district's brand building, the market's business format, personnel main body and trading commodity have begun to diversify, and the demand from merchants, purchasers and logistics providers is increasing.

This puts forward high requirements and new standards for the management and service of the market.

In order to alleviate all kinds of contradictions, standardize management behavior and enhance market vitality, the market is determined to build a modern market service platform.

City Management Service Center ".

The city management service center, with a total investment of 12 million yuan, was completed in 2012 and put into operation.

In the past 4 years, various services such as information consulting service, financial service, brand promotion service, training service, dispute mediation service and non-public party building service have been provided for all kinds of personnel, such as market merchants, purchasers and logistics providers.

Good financial services.

In recent years, the business format of market traders has gradually pformed from the traditional single sale mode to a diversified mode which integrates direct selling, distribution, agency, display, tail cargo handling and e-commerce.

In the trade, the demand for funds has increased year by year.

In order to help them solve the problem of financing, the market discussed with banks, hoping to provide small loan services to merchants through the way of "shops' right to use pledge", and the market will assist banks in conducting credit supervision and evaluation to merchants, so as to ensure the safety of loan funds.

At present, CCB, ABC, Taizhou bank and Chou Chou bank have established offices in the market management service center, and have officially launched this business.

The market also organizes various training services.

In order to improve the risk awareness and risk tolerance ability of merchants, and ensure stable development of the market, the market management service center set up training institutions. On the one hand, it links with the teachers' colleges and vocational colleges and other colleges and universities, providing free lectures and services for businesses, including management, risk control and safety production.

And many other fields.

On the other hand, we regularly organize some merchants to discuss the current market management, operation and demand, which not only creates a platform for business people to analyze and exchange experiences, but also establishes a communication bridge between the management and the management.

The two market (entity market and network market).

In "

In the era of the market, the market began to emerge as a new type of Commerce and circulation, represented by electronic commerce, which not only caused the market's original commerce and circulation mode to be more and more severely shocked.

At the same time, the original institutional advantages, trading advantages, cost advantages and efficiency advantages of the market have also been greatly affected.

To enrich the business format and improve the layout of the industrial chain.

The market has made great success in the construction of tangible entity market, and has begun to vigorously develop online trading market.

First, we should strengthen the online and offline interaction of merchants in the actual operation.

Cultivate and promote "offline entities" and "online E stores" two types of formats "parallel, interactive, complementary and mutually beneficial" O2O business mode to enhance merchants' "

The competitive advantage and ability to resist risks in the era will enable them to better cope with the impact of the market environment.

The two is to build an e-commerce supplier platform.

In view of the phenomenon that the small and medium sized electricity providers have difficulty in receiving goods, some of the high quality merchants in the market Union market have built a supply platform for children's clothing, which is tailored for this kind of electricity supplier.

The three is to plan and build the "electricity supplier Pavilion".

With the increasing number of e-commerce buyers in the market and the completion of the warehousing and logistics center, the market has put the planning and construction of the "electricity supplier Pavilion" on the agenda.

"

"Completion" will not only enrich the format of the market, but also more importantly, it can seamlessly link traditional merchants with the electricity supplier, and truly realize the common prosperity and development of "the two markets of entity and network".