1001 Nights. Fairy Tale Children'S Clothing: The Story Is Reflected In Children'S Clothing To Spread Love And Joy.
In the near future Hangzhou Host Hangzhou International Fashion Week During the period, China's ten largest Brand of children's wear The "fairy tale of Eucalyptus" SHOW was released on the 1001 night. The whole show is more popular and hot. The professional audience, fashion designers and photographers are gathered together. The world clothing and shoe net reporter takes you back to the scene.
Show chart
The 1001 night story is reflected in children's clothing to spread love and joy.
As we all know, "1001 Nights" is a folk story in Arabia. The mystery, wisdom and magic in the story attract parents and children from all over the world. Once the 1001 night story has changed the evil king miraculously, Ye Ye has decided to launch an initiative to the global parents to make a new 1001 night story for the children and tell them to the children in person. It is also hoped that the children who are bathed in their parents' stories will have magical commonalities, intelligence, happiness, love and sharing, harmony and joy whenever and wherever they are.
In 2007, ye ye put the new 1001 night story on children's clothing and created the "1001 night" fairy tale children's clothing. Stories about boys and girls, fairy tales for children, music and spirit. Since then, more and more parents have responded to children's stories and story telling initiatives. The new 1001 night story has spread more love and joy along with 1001 night fairy tale children's clothing.
Teaching in beauty, wisdom in clothes, childlike innocence and innocence
The 1001 night is a diversified collection platform integrating culture industry, clothing industry and experience industry. With clothing and animation as the carrier, the third generation terminal store image is the combination of fairytale and dream. The fourth generation of new terminal store image is "technology + Art + life + experience". Through experience and interaction, children can express themselves, express their inner desires, self-confidence, respect and various socialized expressions, and enjoy the happy fairy tale childhood.
The 1001 night fairy tale children's clothing is a new interpretation of the concept of fairy tales, adhering to the brand concept of "teaching in the beauty and wisdom in clothing", drawing inspiration from fairy tales, taking children's clothing as the carrier, and dressing up the childhood with wisdom, and using childish interest to enlighten childishness. In 2010, Ms. ye ye, the founder of the brand, won the title of "the top ten designers in Hangzhou" and won the title in 2011. In 2013, she won the title of "China's ten largest children's wear brand" and won the A round in 2016. The 1001 night fairy tale children's clothing is designed to satisfy children's childlike innocence and childlike interest. It represents a dream that transcends national boundaries, nationalities and ages.
Ideological clothing, children's wear preaching, favored by domestic children's clothing.
1001 night style positioning for the European, pastoral, leisure; age is located in the range of 0-12 years old; the purchase of the main body for environmental protection, comfort, emphasis on education of the middle class family; brand principle is "ideological clothing, children's preaching", with innovative positioning and design, comfortable clothing experience, become one of the important brands of children's clothing in China.
Four core strengths of brand help development
Design advantages: with a few strong design and development teams in China, director ye ye graduated from the Chinese Academy of fine arts and is the "top ten designer in Hangzhou". Under her creative management and guidance, there are more than 10 series of fairy tale children's wear series with fairy tales in each season.
Cultural advantage: through the market research and sales analysis, the brand can clearly insert the brand gene into the cultural dissemination, and the elements of age / audience / demand analysis / style positioning are transmitted to each participant to consumers, and the brand culture superiority has formed a positive snowball effect.
Marketing advantage: Leveraging more than 10 years of professional children's wear experience, creating a retail full channel coverage, through O2O, marketing includes experience marketing, story marketing, spiritual marketing, brand marketing, cultural marketing, APP marketing, WeChat marketing and so on.
Experience advantage: through experience and interaction, telling stories, listening to stories, drawing stories, playing stories, wearing stories... Let children express themselves, express their inner desires, self-confidence, be respected and socialized expressions, and enjoy the happy childhood of fairy tales.
1001 night new business mode to intermediate direct supply terminal
If you are profitable, 1001 nights will give you more room for profit. If you are worried about investment risks, 1001 nights will ensure your profit sharing. The franchising mode of LIAN is a nationwide unified franchise discount, with fast delivery, high circulation, low cost and high profits. The franchise mode is divided into fixed gross profit, less investment, zero inventory, low risk and high performance.
Terms of entry:
The franchisee must be the real operator of the franchisee. It has entrepreneurial spirit and has a long drive and perseverance. It has brand awareness and long-term development vision. It has good reputation and goodwill. It has a certain degree of awareness of the "1001 night" brand and has a certain financial strength.
The ideal shop requirements: the monopoly area is more than 50 square meters, located in the areas where commercial activities are frequent, in the neighborhoods or the famous shopping malls children's clothing area, near the school, large residential areas, the market support is complete.
Franchise support policy:
1, waiving the membership fee, unified retail price, unified supply discount;
2, the successful store operation support: excellent market research and shop location, investment return analysis; free decoration design, business guidance and business guidance, unified brand image management, minimize investment and business risks;
3, provide free promotional activities and design, new store pop and cost price promotion support;
4, obtain the right to operate in designated areas, avoid vicious competition and protect the interests of investors.
5, support customers to open flagship stores, meet the conditions of flagship stores, support decoration and props;
6, the most professional POS system supports the sharing of more than 100 stores in the country.
7. Support from order meeting: no fee will be waived, and order will be preferential.
8, whether it is a single store / cabinet distribution or regional agency, all are tax inclusive and value added tax.
Affiliate consultation telephone: 400-066-1001,86+571-8918-1001
Address: China, Zhejiang, Hangzhou.
8-10 floor, 1 fairy tale building, 13 red Pu North Road, Yuhang Chaoyang Industrial Park.
Ideological clothing, children's wear preaching
Enjoy the happy fairy tale childhood
1001 Nights - the 1001 nights of the future will be the fairy kingdom of China!
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