Hongkong Fashion Is Not A "Sunset Industry".

According to the world clothing and shoe net, some people say that fashion in the new era is no longer just a product, it has already surpassed the definition of a pure dress.

With the continuous development of society, a smart phone has changed the whole world in more than 10 years, and the fashion industry globalization that has been going on for about twenty years is also surging.

Hongkong Legislative Council

Zhong Guobin, a functional constituency member of the clothing industry (Felix), was elected as a member of the sector in 2012. He subsequently established the "clothing Development Council" and participated in the establishment of the expert group dedicated to the study of Hongkong fashion industry. The government has won the government's five hundred million Hong Kong dollar subsidy in just over two years.

In his recent interview with Dagong Bao's reporter, he said that five hundred million of the special funds had begun to play its role. The focus of the next work is to innovate, build momentum, and mix diversified development.

This is a turning point and a revolution for Hongkong's fashion industry in the pformation of industrial structure.

Last September, after the CENTRESTAGE of the big fashion event, Hongkong was released by the end of last month.

The first FashionAsia2016HongKong fashion show and the Asian Fashion Business Forum held by the center once again show Hongkong as Asia.

The momentum and strength of capital.

In addition to attracting international renowned designers JimmyChoo and VivienneTam to help the opening ceremony, FashionAsia2016HongKong has gathered leaders, brand designers, buyers and international media, including LaneCrawford and Joyce Group Chairman AndrewKeith, British Matchesfashion founder TomChapman, fashion designer JasonWu and so on to explore the changes in the fashion industry.

Hongkong fashion is not a sunset industry.

"Hongkong has large fashion events every two months, and students and designers see the hope of the industry. The five hundred million funds in the fashion industry are beginning to work."

Felix said that two months later, the TDC will hold the forty-eighth "Hongkong Fashion Festival autumn and winter series". In March, there will be young designers to New York to do Show, graduation shows in June and so on. The use of the five hundred million fund will first play a role in young designers and students, and then lead them to the development of the industry as a whole.

Felix said frankly that the Education Bureau has also established the clothing industry advisory committee in an unprecedented six months, but it is only the first step. He described the whole thing as cooking food in the kitchen, picking vegetables, washing dishes, garing, cooking and going to the table.

Fashion design was thriving in Hongkong in the 80s of last century. At that time, neighboring countries such as Korea, Taiwan, Beijing and Shanghai were all slower than Hongkong. But in the past ten years, they have surpassed Hongkong in a way.

Especially in South Korea, its large-scale fashion show attracted the attention of the industry from all over the world, and became an important clothing export place in the Asia Pacific region, and its designer brand became more famous overseas.

Hongkong has its own designer brand, and also regularly introduces new series, excellent quality, plus many years' MadeinHK 'credit guarantee. However, they survive difficultly, and many people give up the fashion dream for "living".

He had been engaged in wool weaving, trade and retail for more than 20 years. He took over his father's clothing factory in 80s. Felix also founded a personal clothing brand. He experienced the golden age of traditional textile and clothing in Hongkong, and saw that the industry was in decline. However, he still did not recognize the "sunset industry" in this population.

"There is market demand and talent resources, and there is a solid foundation for industry. How can we not have to do it?" Felix is confident both in theory and in practice. He stressed that it must be pformed from traditional textile and garment industry to fashion industry. After all, the flow of local production lines has greatly reduced the competitiveness of the industry, so we should pay more attention to the development of attractiveness.

Attractiveness drives competitiveness

From 1950 to 1980, manufacturing industry was the main pillar of Hongkong's economy, including the textile industry, and its garment exports ranked first in many years.

Although the traditional textile industry is on the decline, Hongkong is still the world's second largest garment exporter next to the mainland. And with many years of solid industry foundation, Hongkong, as the global sourcing hub for clothing in Asia, has been buying international trade companies and large retailers such as Macy's, C&A, Carrefour, and international advanced designer brands, such as CK, RalphLauren and YSL, to purchase garments in Hongkong through their purchasing offices or intermediaries.

Felix said that market demand and industry foundation are part of attraction, and more importantly, talent.

Experienced fashion designers in Hongkong, whether trained locally, or have returned to Hong Kong for further education, possess professional knowledge and skills, as well as keen trend feelers. They are better at integrating business and innovation.

In February of this year, three Hongkong designers Huang Ziwei, Wu Junqi and He Shanheng were invited to show the 2016 autumn winter fashion series at the Hongkong fashion show in New York fashion week.

In addition, many famous foreign department stores, such as Bloomingdale's, C&A, Harrod's and Macy's, all have or have sold the high-end brand clothing of Hongkong designers.

The fashion designers from Hongkong's local higher education institutions such as PolyU and HKDI are not inferior to the designers in the field, but they are in a predicament due to market constraints and incomplete industry chains.

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In 2015, Ceng Junhua, the financial secretary, released $five hundred million in the budget and launched a series of measures in the next three years.

In 2016, it announced the specific measures to use five hundred million yuan, including strengthening local and overseas promotion of Hongkong fashion designers and new fashion brands. Reference to other fashion houses, such as London, New York and Seoul, set up a business incubation plan for designers, and set up resource centers to provide technical training and support for designers.

"To attract competitiveness and to enhance the competitiveness and operation of the industry more effectively, we need relative talent support."

Felix believes that the designers of the "battle array" are naturally one of the key points. At the same time, professionals in related industries are needed to drive the operation of the industry chain axis.

Therefore, the current work of the expert group, on the one hand, promotes image engineering, promotes designers and their design; on the one hand, it is committed to network platform and the development of scientific research technology.

All walks of life together to develop fashion

Another important focus of the industry chain is developing deep water to become a fashion sourcing center. Apart from assisting the development of the fashion industry, the industry is also promoting it to become one of the scenic spots with rich characteristics, promoting more business and tourism activities, like the "East Gate" of the Hong Kong version.

In fact, there is no shortage of manufacturing industry in Hongkong, many tourist hotspots, but mainly for the sale of foreign brands, Hongkong's own brand traces are hard to find.

In recent years, South Korea has vigorously promoted its own brand. The east gate has not only become a hot spot for tourism consumption, but also provides opportunities for young designers to develop.

For example, the white horse market in the mainland, the West Plaza of Guangzhou Railway Station, and the Yiwu market, etc., we can see that the centralized wholesale mode of Shenzhen has a certain assisting role in the development of the industry.

Hongkong's products are not inferior to the east gate, but they lack a centralized hub like the east gate.

Of course, compared with South Korea's $five billion government subsidy, the five hundred million fund of the three year plan in Hongkong can do little at present, witness that the garment industry will face a new challenge from the boom of the garment industry, and the fashion media commentaries. If it is just like the "world elite competition" in 2010, it will only pay for the homework. The effectiveness of the five hundred million funds must be very suspense.

Whether it is procurement center, scientific research and network platform, or the development of design talents, the innovation and pformation of the fashion industry depends not only on the government, but also on the synergy between the relevant industries and fields.

Felix thinks, perhaps in many people's eyes, the textile and garment industry is still a traditional industry, but if it can meet the needs of the industry, it will be a good example of cross industry collaborative development to use technology innovation, increase the scope of application and reduce the cost.

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