Where Will The Clothing Industry Rely On The Korean Wave Phenomenon?

According to the world clothing shoes and hats net, recently, Korea seems to be ill.

The three giants seem to have suffered the same crisis: Lotte has been involved in illegal fund-raising investigations; Samsung Note7 has been blocked by the world's major airlines due to the collapse of the bombing gate; Hanjin, a Korean shipping giant, has refused to park its ports around the world.

Indeed, the reason why journalists are interested in Korea lies in the fact that the Korean fashion industry has already become a climate.

Recently, South Korea

The size of the market is third in the Korean consumer market, which exceeds the consumption scale of automobiles.

Among them, the size of outdoor clothing market closely follows the United States, ranking second in the world.

In the fashion consumer market, foreign tourists spend more than 30% except Korean consumers.

2015 Korea year

The market size is about 19 trillion won, an increase of about 1 trillion won over the previous year.

Mainly from

In terms of the number of urban practitioners, the number of fashion practitioners in Seoul is about two times higher than those in overseas cities such as Milan and Paris. The number of fashion shops in Seoul is also at least 3 times higher than that in Milan, Paris or New York.

South Korea's clothing industry has not been underestimated.

In recent years, the Korean market has almost swept the Asian market, including China. From the recent years, the increasing size of Korean Pavilion at the CHIC exhibition in China and the impact of Korean entertainment on Chinese people's food and clothing industry are evident.

Of course, the reason why Chinese consumers are attracted by Korean fashion is that they cannot be separated from similar consumers in China and Korea.

In addition, the Korean design environment has also won the recognition of the market.

Among the 417 universities in Korea, more than 150 of them are garment design and related departments, and 30 thousand designers are trained annually, ranking second in the world.

FIT, one of the five fashion colleges in the world, accounts for 85% of its students from Korea.

In other world top fashion colleges such as the Parsons Design Institute, the British Saint Martin Institute, the London Fashion Institute and so on, Korean students account for roughly the same proportion.

Among the designers of Louis Weedon's LVMH group, there were 3 Korean designers in the semi-finals.

In the international brand H&M design competition, the Korean designer who graduated from Royal College of Art in Antwerp, Belgium, won the award. Korean designers also won awards in the Spanish brand Mango design competition.

It is reported that in view of the design and planning capabilities of South Korea, many international fashion companies and European and American brands are also competing in the Korean market to achieve strategic investment cooperation. China is no exception. Since 2013, there are at least 5 Korean garment enterprises bought by Chinese enterprises.

Dis group became the first Chinese company to successfully acquire Korean women's clothing listed companies.

At present, 60% of Chinese fashion companies are competing for the introduction of Korean designers.

No doubt, the combination of production and circulation capabilities of Chinese enterprises, and the planning and design capabilities of Korean enterprises, forms the best mode of cooperation.

In addition, the popularity of Korean wave is inseparable from its entertainment culture.

In Korea, entertainment and fashion industries are inseparable, and the "Korean wave" has great influence in China.

Since the beginning of 2000, the choice of Korean stars in food and clothing has greatly affected Chinese consumers.

In recent years, with the popularity of Korean dramas, the demand for Korean clothing has been increasing rapidly.

Whenever there are positive Korean dramas, "output" is not just artists stars, but all kinds of fashion brands, which are branded with Korean flavor, will also swarm.

With the breakthroughs of 1 billion 600 million hits and breakthroughs of 3 billion 700 million hits in China, the exports of fashion products to China show a sharp year-on-year increase.

"Trade volume between China and South Korea is as high as $280 billion a year.

From movie and TV entertainment to fashion beauty, everything from South Korea is very popular, says DeborahCheng, vice president of I.T., a multi brand fashion retailer in Hongkong.

The retailer also has Korean brands, such as Stylenanda, JKoo, Kye, SteveJ&YoniP and JuunJ.

"Now that Korea is the most influential country in Asia, its influence on creativity, youth culture, pop music, film and television stars in China and Japan is incredibly powerful," said BrunoPavlovsky, President of Chanel fashion department.

In August, South Korea decided to deploy the US anti missile system (THAAD referred to as "Sade"). "This is not necessarily provocative, but it will undoubtedly affect the direction of the Korean wave in China. At present, the opportunity for Korean pop stars to appear in all public places and TV shows in China has been limited".

BrianBuchwald, co-founder and CEO of Bomoda, a consumer intelligence company, said.

The growing dependence on the Chinese market means that the Korean environment in China will seriously affect the Korean enterprises.

"There are about 1/4 exports from Korea to China, and any changes in trade between Korea and China may cause a sharp decline in the Korean economy," Buchwald said.

Because of its influence on the Chinese market, K-pop star is now not only valuable to Korea Companies, but also valuable to global luxury brands.

Chanel, Gucci, Swarovski, AlexanderWang and Moschino have worked with K-pop stars to leave the front seats for the fashion show.

From this perspective, the change of China ROK relations will have a serious impact on global fashion and luxury brands.

LaneCrawford, a department store in mainland China and Hongkong, sold Korean men's clothing brands such as WooYoungMi earlier this year, and announced the sale of Korean women's clothing in April.

"But because of the adjustment of opportunities for Korean artists to make public appearances in China, Korean culture may cool down for a while, and the Korean product sales boom will eventually be cooled due to lack of promotion or overexposure," said Zheng Jingshan, head of I.T..

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At present, Korean companies that rely on the Chinese market are also experiencing a decline in share prices in the near future.

In the girlhood, SM Entertainment (SMEntertainment), the star broker agency of its entertainers, and YG Entertainment (YGEntertainment) invested by US $80 million in Asian investment branch of the LVMH in 2014, fell more than 20% after August this year.

According to Chaebul, Korea's leading stock website, the top Korean entertainment executives lost more than 160 billion won (about 14 thousand and 180 US dollars) in the past two months.

Buchwald said that the Korean wave is "pervasive" in China, and the rejection of the Korean wave is unlikely to dissipate in 2016.

Dr.KentG.Deng, an associate professor of economic history at LondonSchoolofEconomics, said: "China needs to be vigilant against such a country like South Korea, but it will be very cautious." Deng Gang

But that does not mean that the influence of the Korean wave will not last forever.

"Korean culture has had a significant impact on China, especially for young people in China.

As they grow older, they do not intend to strengthen the appreciation of Korean music, art and fashion and pass them on to the next generation, "Buchwald said.

Although the South Korean government deployed the "Saad" system is a foregone conclusion, the economic relationship between China and South Korea seems to have not been greatly affected.

During the "eleven" golden week, Chinese people travel to South Korea for shopping and consumption is still hot.

Reporters at the CHIC exhibition also interviewed a number of clothing enterprises in the Korean Pavilion. They said they had no obvious effect, but in the long run, due to the fragile gene of the Korean wave, the influence of the future Korean wave is still to be seen.

It is undeniable that the biggest feature of the cooperation between China and South Korea is complementary.

China is the largest producer and exporter of textile and garment products in the world. China's competitive advantage is very obvious in the low and medium end market of global textile and apparel products.

South Korea's advantages include functional new materials, research and development of industrial textiles, abundant energy conservation and consumption reduction, environmental protection technology and rapid response capabilities.

Therefore, the textile and garment industry of the two countries will continue to be a win-win relationship between competition and cooperation.

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