The World'S Major Brands Aim At Overseas Tourists And Local Middle Class Consumer Groups.

According to the world clothing and footwear net, with the rapid development of Southeast Asian economies, the world's major

They are fighting for this new market, especially targeting overseas tourists and local middle class consumer groups.

Last March, DFSGroup retailer, a tax-free retailer under LVMH Mo t Hennessy Louis Vuitton, opened its first store in Siem Reap, Kampuchea, covering more than 700 brands of fashion and beauty brands including Gucci, Michael Kors and Burberry.

This store is on the way to Angkor Wat, the world heritage site.

The aim is to attract a lot of local Chinese tourists.

Data show that in the first 10 months of 2014, the number of Chinese tourists in Kampuchea accounted for 12.7%, an increase of 21% over the previous year, ranking second, after Vietnam.

Kampuchea's GDP growth rate has been maintained at 7.6% since 1994. The contribution rate of tourism to GDP has reached 6.9% every year. Chinese tourists should say that they have made great contributions.

China International Travel Group's overseas duty-free shops also went abroad for the first time in 2014, locating in Siem Reap, Kampuchea, hoping to attract huge overseas consumption reflow, and then expand their stores to Kampuchea and Kampuchea in 2015 and 2016 respectively.

The increasingly intensive air routes between China and Cambodia have further promoted the development of Kampuchea's tourism industry. Beijing, Shanghai, Guangzhou, Nanning and Kunming have already opened regular direct flights to Kampuchea Phnom Penh or Siem Reap. In addition, Kampuchea has provided Chinese citizens with landing signs in 2014, and tourist trips will be more convenient.

Japan's trend brand Beams sees another major tourist destination in Southeast Asia: Bangkok, Thailand.

Bangkok is a famous shopping paradise with convenient pportation and adjacent to the Chao Nan River and numerous air routes. Beams chose to enter Bangkok in 2015, while attracting overseas tourists and local consumers.

Beams said Thai people like to buy high-end goods or sports style brand names, among which jeans and casual jackets are the best sellers.

This market signal attracts more famous brands to Southeast Asia.

Italy fashion brand Dsquared recently opened its first store in Hu Zhiming, Vietnam. The Spanish luxury footwear brand Manolo Blahnik is in Kuala Lumpur. The luxury luxury brand Michael Kors also has a new home in Singapore.

The fast fading brand wants to take a turn around in the Southeast Asian market.

Amid the weakness of Japan's domestic market, UNIQLO opened its biggest flagship store in Southeast Asia last year in Singapore, hoping to open up the market door for South Asia and Western Asia.

By the end of November last year,

There are 25 stores in Singapore, 35 in Malaysia and Thailand, 34 in Philippines, and 10 in Indonesia.

In order to rob the market with Inditex and H&M, UNIQLO will maintain a low price strategy in Southeast Asia.

H&M is also not to be outdone. In the autumn of last year, it launched the H&M beauty products in Singapore.

Earlier, the company opened a flagship store in Singapore.

Singapore's preferential policies, including tax relief and financial support, have attracted quite a lot of foreign investment.

In particular, the productivity and innovation discount scheme launched in 2010 provides a strong tax deduction for eligible enterprises.

In addition, the flow of Singaporeans is large, and the Japanese retail industry also regards it as the best place to display the latest products.

In 2013, the three Yue Vietnam department store opened sixth new stores in Singapore, and decided to expand the original 5 stores, increasing the market value of Japanese goods by 2 to 10 times.

Last autumn, the three Yue Yi Dan department store opened a concept store called "The Japan Store" in Kuala Lumpur, which specializes in Japanese specialties, which is the fourth store in Malaysia.

The next step is to target Indonesia and Vietnam.

The growth of people's disposable income in Southeast Asia will also promote the development of local department stores.

Data show that Vietnam's wage growth rate reached 7.3% last year, while Thailand's 6.1%.

In order to secure the wealthy and middle class in Asian emerging market countries, the Japanese department store giant Island House opened its first store in Xigong center, Hu Zhiming, Vietnam last July, and plans to enter Bangkok this year.

Over the past six months to a year, infrastructure development in several Southeast Asian centres such as Singapore, Bangkok, Hanoi and Hu Zhiming has been developing rapidly.

With the gradual improvement of public pport and the development of commercial real estate, more new stores may appear in the future.

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