Zhuo City Partners: Opening Spring Stores

Dong Mingzhu and Zong Qinghou questioned Ma Yun's "five new" theory in the CCTV program. At the end of 2016, there was a big discussion about the real economy and the virtual economy. In his speech at the "10th anniversary congress of Zhejiang chamber of Commerce in Jiangsu province", Ma Yun answered two people suspected of being separated from each other and said, "it is not technology that lets you get rid of it. It is backward thinking that lets you get rid of it, and is unwilling to learn and be self righteous to let you out." As Ma Yun said, in fact, the main reason for the slump of the real economy is that Retail They are reluctant to learn new ideas and change.

In the cold winter argument of the real economy, Zhuo Zhuo Zi Still adhere to the implementation of urban partner mode, for the franchisee to bring the spring of the physical store. Urban partners are a new cooperative way of "zero inventory + low risk + high yield + Split mode" to open up new opportunities for entrepreneurs to become rich.

Sense of experience is the physical store can not be Electronic Commerce The important factor of substitution. People like to go to the supermarket, just because the real commodities on the shelf are on the shelf, giving people the pleasure of eyes; these products will give off a unique smell, which can be touched by the hands of consumers, and everything is full of real life breath. The outstanding urban partner mode creates a good consumption experience for quasi user thinking, and aims to provide enough and enough goods for customers, which is mainly reflected in its new supply rate per week.

The style of Zhuo costumes always responds to the fashion trend quickly, but how can these newest clothes reach the consumers at the fastest speed? For the perfect operation of Zhuo's city partner mode, it needs to create a fast supply chain system. "One day's decision and one week's work" is a remarkable work standard. The designer from the design drawings to the sample making, only a week's time. Fast production of clothing and store shelves will produce new products every 7 to 15 days.

At the same time, in order to realize the rapid turnover of commodities, the distribution links of the supply chain are changed in a timely manner. In the aspect of logistics, the standard model of aircraft carrier sand shifting is adopted, and the allocation system of central warehouse and aircraft carrier combination is established. Franchisees can quickly make up the money and quickly catch up. The product can reach the store within 2 weeks. In addition, the handling of slow-moving funds is also highly efficient and quick response. In this way, the mode of urban partnership can clean up both the "rotten water" and the "living water" of the source so that it will operate healthfully.

One of the characteristics of urban partners is that inventory risk is no longer borne by franchisees, but rather from the franchisee. brand Business is responsible. Partners only need to be responsible for providing store and staff costs. In order to maximize the matching between inventory and store demand, Zhuo Zi makes a follow-up and analysis of the number of single product sales and sales figures in each franchise store through a weekly basis, and makes timely allocation and production adjustment between shops, and makes corresponding marketing promotion to speed up turnover of single products. The production department will also implement certain measures to strictly control the quantity of single products, so as to avoid a large backlog of inventory.

Of course, in addition to being quick and new, quality and beauty are important reasons why consumers are welcome. As we all know, once many clothes enter the shopping mall counters, they will mark the price far greater than the cost, so that ordinary consumers of fancy clothes can only admire and admire.

In view of this market phenomenon, outstanding urban partners are linked with local terminal stores, and are committed to selling fashionable and stylish clothing at the most competitive prices, so that consumers can easily buy their favorite clothes.

In order to ensure the high cost performance and quality at the same time, Zhuo has invested considerable energy in clothing quality management. Instead of relying on ordinary fabrics or shoddy solutions to solve the "parity" problem, Zhuo did not make detailed scientific plans for the accessories at the beginning of product development. In the selection of source materials, the supplier is strictly audited from various aspects such as product material, quality management and production process. In order to keep pace with the times, Zhuo Du Zhuo will carry on the update of the face supplementary materials every week, and will carry on the advance order surface auxiliary materials at the purchasing side. Through efficient and forward-looking planning, the time and labor cost have been greatly reduced, so that each garment can achieve "high cost performance" before production.

Expert analysis pointed out: "in fact, electricity providers and retail entities can not replace anyone. The electricity supplier will develop in accordance with its own development track. Physical retailing is also an integral part of life. You can't live forever in the virtual state. Eventually, you will go to the store to do social activities and experience some different products. To provide customers with fair prices, rich products, unique scene experience and comprehensive services that bring more value, this is the fundamental spanformation of physical retail. " Outstanding urban partners are trying to do this, creating miracles with new gameplay, meeting the changing needs of consumers and bringing bright spring to partners and retail entities.