Ceng Lini, Founder Of Nazano Brand: Making Wedding Veil With Story.

Wedding dress has always been one of the most desirable clothes for every girl in her life. As a brand dedicated to making wedding dresses, Nazano has been popular with consumers for high-end quality and personalized customization. In the second session of China ( Shenzhen On the International Fashion Festival, the brand of natso brand provides clothing sponsorship for the final of the Chinese University fashion model competition, and follows the world's clothing and shoe net to listen to the story of Ms. Ceng Lini and her wedding dress.

"My acquaintance with the wedding dress is a fate."

Like many practitioners, Ceng Lini and her partners had no definite direction at the beginning of their exposure to the clothing business. Starting from the entity retailing industry, designing and purchasing by oneself, making contact with the factory itself, Zeng Ni's pioneering career is working hard. Under the chance coincidence, she came into contact with a number of European dress orders, and from then on the wedding dress knot knot indissoluble. "At that time, search engines were not popular, so we asked people in the most primitive way and went around to find out factories that could make dresses." Speaking of the first experience of making the dress, Ceng Lini was very impressed. The dress is tailored, and the style is relatively fixed. For Ceng Lini's team at that time, it solved their problems in development and inventory. So Ceng Lini began to get into the wedding dress industry gradually. This is more than 10 years.

Nazano is a brand created by Ceng Lini. She also has deep feelings for Nazano. Since 2002, it has been engaged in the wedding dress industry, and has been targeting foreign trade exports for six years. However, faced with the financial crisis in 2007, Ceng Lini's factory is no exception. "At that time, I didn't think about creating a brand, or I wanted to make a business to make money. The most urgent thing at that time was how to sell the stock of the factory. Faced with the massive cancellation of orders and the stagnation of clothes in the warehouse, Ceng Lini made a decisive decision to turn the garment pattern into physical sales. Ceng Lini's wedding dress went to the market and was well received by consumers. In order to bring better brand experience to consumers, Ceng Lini founded Nanna. "The acquaintance of the wedding dress is really fate. I also have deep feelings for the wedding dress." Every time he brought up NUA, Ceng Lini always showed a gratifying smile.

"By exploring the user's moving experience, making a wedding dress with a story".

At present, most of the wedding brands in the market are relatively fixed in style, but as the most important dress in every girl's life, many women consumers want to have some customized needs. "We hope our dress for the bride is not just a simple cloth and craft, but a story in it. So we aim at customized guests, and we will get to know their love stories, including some special touching places on them. We will also do the wedding dress according to the user's body characteristics and wedding style. Therefore, we customize every wedding dress that suits our customers will combine many factors, not just through simple standards and elements. Ceng Lini said, custom wedding dress is not only a traditional concept of tailoring, but also contains the life experience of the wearer.

Elegant, generous, concise, noble, these most basic keywords used in Nazano wedding dress It's the most important thing. Nazano wedding dress production cycle is relatively short, efficient, the longest 1 months to complete the relatively complex design works, and because of labor costs and other factors, Nazano can maintain a relatively low price. Therefore, the two characteristics of high performance price ratio and personalized customization not only enable Ceng Lini to successfully enter the foreign market several years ago, but also an important factor for Nazano's wedding dress to win the domestic market.

It is worth mentioning that the Nuo Nuo Nuo Nuo wedding dress provides clothing sponsorship to the China University fashion model competition finals in this China (Shenzhen) International Fashion Festival. Referring to the cooperation with this International Fashion Festival, Ceng Lini also said that she had been studying for a long time. She studied in Hongkong Fashion Institute and was promoted by Zhou Shikang, director of the Hongkong Fashion Institute and director of the International Fashion Festival Organizing Committee.

The style of this dress is mainly designed for everyday social occasions, including some Chinese elements. Western cheongsam And so on, adding fishtail design and trailing design to better show the beautiful female curve of the model.

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