Saturday Women'S Shoes Pform To Save Themselves

The downward trend of the industry

The first unit had to pform itself to save itself.

Recently,

The Limited by Share Ltd (hereinafter referred to as "Saturday") announced that it would acquire 83% of the shares of Beijing fashion forward information technology Co., Ltd. (hereinafter referred to as "fashion front") and 80% of Beijing Shixin Technology Co., Ltd. (hereinafter referred to as "Beijing Xin Xin"), and the total purchase price will not exceed 393 million yuan.

Since the two quarter of 2014, operating income has been declining on Saturday.

From 2015, the company's operating income and net profit both fell, and continued to the three quarter of 2016.

In order to save herself, on Saturday, 2016, he put forward the new strategic development goal of "creating a fashionable IP ecosystem" for social media integration and net red incubation. However, it is worth noting that in November 2016, the "Internet broadcast service management regulations", known as the most stringent regulation, was introduced to the hot net red industry.

Cross border investment to find a way out

Recently, on Saturday, it announced that Saturday and wholly owned subsidiary of Guangdong trillion fashion Data Technology Co., Ltd. participated in the Foshan Saturday fashion industry mergers and acquisitions investment partnership (hereinafter referred to as "Saturday production and investment"). It will acquire the 83% equity interest in fashion fast forward and the 80% stake in Beijing Xin Xin in cash.

After the deal is completed, fashion front and Beijing time will be included in the consolidated statement on Saturday.

The production of Saturday's acquisition is a partnership founded on Saturday.

According to a notice released on Saturday, according to the cash requirements and management needs of the two fashionable companies' controlling rights, the Saturday and wholly owned subsidiary of Guangdong trillion Bo fashion Data Technology Co., Ltd. signed the partnership agreement on Saturday's fashion industry mergers and acquisitions investment partnership (limited partnership) in Foshan in January 6th with Zhejiang merchants Jinhui trust Limited by Share Ltd and Shanghai Zhejiang silver heavy Assets Management Co., Ltd. to jointly invest in the establishment of the Foshan Saturday fashion industry mergers and acquisitions investment partnership (limited partnership).

The partnership will be specifically used to acquire shares of Beijing fashion Fast Information Technology Co., Ltd. and Beijing Shixin Information Technology Co., Ltd.

The core business of stylish fast forward and Beijing Shixin is the sale of two Internet platform advertising resources.

Statistics show that the OnlyLady women's website on fashion front is a new media company engaged in the fashion brokerage industry. The website's monthly page view occupies a dominant position in the first tier of women's fashion websites, and users are rich in resources.

Beijing's Hsin Hsin's boudoir network is an interactive media for beauty makeup in China, with a network of girlfriends, App and so on.

Boudoir is located in the first choice of beauty consumption, and provides services for cosmetology, skin care, make-up and slimming in urban fashion women.

As of September 30, 2016, the total assets of fashion front were 96 million 184 thousand and 800 yuan, operating income was 56 million 127 thousand and 600 yuan, and net profit was 15 million 268 thousand yuan. Beijing Shixin was founded in March 2015. As of September 30, 2016, the total assets were 32 million 521 thousand and 300 yuan, operating income was 19 million 637 thousand and 300 yuan, and net profit was 2 million 491 thousand and 100 yuan.

As early as in July 2016, on Saturday, he said that he would buy 80% of fashion vogue and 70% of Beijing Xin Xin through issuing shares and paying cash, and raised matching funds of 195 million yuan.

In December of the same year, on December, it withdrew the issue of shares and paid cash to purchase assets and raised supporting funds application documents.

According to industry analysts, the change in the way of buying on Saturday may be due to a problem in the company's capital situation.

In addition, on Saturday, July 2016, with the Guangzhou Cci Capital Ltd and Xinyu Chuang Jia investment management partnership, the Beijing industry fund was set up, with a total scale of 500 million yuan, and the layout of the fashion IP hatching operation and the net red economy area was deeply arranged.

In addition to building a fashionable IP ecosystem and carrying out net red hatching, it also plans to enter the VR industry on Saturday.

The fashion industry buyout fund set up on Saturday, June 2016, will invest 5 million yuan in Guangdong Nanhai Eagle Vision Technology Co., Ltd., holding 15% stake.

Guangdong Nanhai Eagle Vision Technology Co., Ltd.'s main business is FPV glasses research and development, production and sales, as well as VR content research and development.

On Saturday, FPV glasses are expected to be an adaptation product for UAVs. With the specific application of UAVs in the subdivision industry in the future, it is expected to usher in an outbreak and bring good returns. Meanwhile, the development of VR content will provide an effective supplement to the research and development of its display technology for footwear products, and promote the pformation of intelligent store upgrading.

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Continuous loss to save oneself

Saturday's decision to pform is quite firm.

On March 2016, the name of the company changed from "Foshan Saturday shoe Limited by Share Ltd" to "Saturday Limited by Share Ltd" on Saturday. The name of the company weakened the main position of women's shoes.

3 months after its renaming, it announced the establishment of two wholly-owned shoe subsidiaries on Saturday in June 2016.

On Saturday, the company was set up to meet the needs of strategic development and gradually integrate the business of footwear business into the corresponding business platform to achieve more professional business operation and management, and gradually pform it into a holding platform for the fashion industry in the future.

Wholly owned subsidiary will undertake the current footwear business on Saturday.

According to the world clothing and shoe net, in 2012 and 2013, although the company's operating income increased, net profit has begun to decline.

In 2015, both operating income and net profit fell on Saturday, which achieved 1 billion 642 million yuan in operating income, a decrease of 6.61% compared to the same period last year, and net profit of 23 million yuan, a decrease of 36.02% compared to the same period last year.

On Saturday 2016, the business situation deteriorated further. In 2016, the three quarterly report showed that Saturday's operating income was 1 billion 96 million yuan, a decrease of 9.65% over the previous year, and net profit of 18 million yuan, a sharp decrease of 24.03%.

In addition, Saturday also joined the "Customs shop tide". As of the first half of 2015, the total number of shops on Saturday decreased by 107 compared with the end of 2014.

Faced with the downward pressure on the domestic economy and its frequent decline in its operating income and net profit, it said on Saturday that young consumers have changed their way of obtaining information. After the growth of new generation of consumers, their changes in brand cognitive styles have led to changes in young consumer behavior. On Saturday, they hope to set up a fashion technology subsidiary's incubator network through the layout of fashion fields, and cross border investment in the current popular VR industry, so as to further improve their business channels and enhance their overall competitiveness.

Kang Lanxin, Dean of the clothing and accessories college, believes that the fashion footwear brands targeting young women and young white collar workers on Saturday are indeed facing the need for breakthroughs and pformation.

She said: "these brands are different from mature, successful people, and some brands that are slightly extravagant. On Saturday, customers' purchasing habits and consumption habits are changeable. They are also vulnerable to fashion culture, and fashion trends are changing all the time.

In the face of such a consumer group, Saturday needs to cater to its psychological needs.

Regulatory strictness is difficult to pform

Hatching nets and investing in the VR industry, it is not easy to make profits on Saturday.

"VR" is a new hot word in 2016, and capital flows into VR industry.

However, the newly released white paper on the status quo of China's VR experience shop shows that the current VR experience shop has achieved less than 30% of its profits, and is still in its growth stage.

Although the development prospect is favored by the industry, it still takes time for technology application to realize industrialization.

Meanwhile, the Guangdong Nanhai Eagle Vision Technology Co., Ltd., which was invested on Saturday, was founded in September 2015 and invested only 5 million yuan on Saturday, which is far from the effort made in the IP fashion circle.

Whether VR can become a new profit growth point on Saturday is still unknown.

Besides investing less in the VR industry, the net red hatching on Saturday is facing more stringent regulatory situation.

Over the past two years, the popularity of the live video industry has made Internet red a new growth point of the Internet economy.

However, "barbarous growth" brings about chaos besides the rapid development.

In July 12, 2016, the Ministry of culture investigated and dealt with 26 online performing platforms in 23 online cultural operation units, including large platforms such as fighting fish, pandas, and six rooms.

In November 4, 2016, the state Internet Information Office issued the "Regulations on the management of live broadcasting services", which has been used as a warming agent for the booming industry and the net red industry.

Therefore, looking for a new profit growth point in the net red economy on Saturday may not be a good time.

At the same time, with the popularity of the net red industry, the professional net red incubator is rapidly rising. On Saturday, "halfway through the house" does not have the advantage.

More interesting reports, please pay attention to the world clothing shoes and hats net.