Clothing, Footwear And Home Textiles Account For Half Of Online Shopping.

According to the world clothing and shoe net, this special investigation investigated the categories, amount, characteristics and experience of Changzhou residents' online shopping (-11) during the month of September 2016.

The survey shows that "clothing, food and shelter" is a major matter related to the life of residents, and the proportion of "clothing and food" is obviously higher than that of "living bank".

Among the total online shopping users, clothing, shoes and hats and home textiles occupy nearly half of the total online shopping, accounting for 45.1% of the total, which is significantly higher than other products.

Followed by food, beverages, tobacco and health products, accounted for 18.7% of the total.

Followed by household sundry goods accounted for 13.2% of the total.

It can be seen that living consumption is the main growth point of online shopping.

"Otaku" is the main force in online shopping.

60% of consumers said that the main reason for choosing online shopping is that online shopping can buy goods at home, and can greatly shorten the shopping time.

At the same time, 64% of consumers expressed the fact that online shopping prices are cheaper than physical stores and enjoy shopping experience anytime and anywhere, which is an important reason for their tendency to purchase online.

Starting from the interests of consumers, buying the best quality goods (services) with the least amount of money is the core of their choice of online shopping.

All respondents indicated that the overall price level of online goods (services) was much cheaper than that of physical stores, of which 96% of consumers said they were cheaper 5%-20% than online stores.

Without the restriction of time, whether at night or in the morning, it can satisfy the demand of buying goods (services), and online shopping is undoubtedly the best choice.

56% of consumers think that they can understand the rich information of goods (services). The best reason for choosing online shopping is that they can make full comparison before purchasing goods (services). 36% of consumers choose online shopping mainly because of convenient distribution of goods.

Online shopping has become an important part of people's daily life. It has quietly changed people's consumption patterns and habits, and has become an important channel to stimulate household consumption.

"Chopped hands" because the existence of online shopping has quietly become a new generation of main force of consumption.

According to the world clothing shoes and hats net, consumers account for 88% of the frequency of online shopping more than once a month, of which 2-5 times a month accounted for 72%, more than 6 times accounted for 16%.

From the number of online shopping, 40% of consumers said that online shopping increased the number of purchases of goods (services), on the contrary, because online shopping, the number of outgoing purchases continued to decline.

72% of online shoppers reduced the number of shopping trips because of online shopping, which accounted for 20% of the "significant reduction", accounting for 52% of the "decrease".

Although the "chopper family" quietly rises, rational consumption still guides the majority of online shopping consumers.

76% of consumers said that online shopping is "first purchase plan, targeted online search, after careful comparison and purchase".

44% of consumers said, "often browse the shopping website, look for cheap and good products (services), plan to buy according to the needs of the recent life."

36% of online shoppers "have a high sense of trust and loyalty to a brand or enterprise, and have a clear purchase goal".

Only 4% of consumers said they were "easily attracted by the preferential information pushed by merchant mail, WeChat, micro-blog, website advertising and so on, and they would buy it without a purchase plan".

Lack of experience under the line is a prominent problem.

The advantages of convenient, quick, rich articles and limited restrictions on online shopping bring high quality satisfaction rate.

96% of consumers expressed satisfaction with the online shopping experience, of which 28% were very satisfied with consumers.

However, there are many problems behind the high quality satisfaction rate.

72% of consumers believe that offline experience is lacking, and consumers can not fully grasp the actual situation of goods.

68% of consumers think that the quality of online shopping is uneven; 44% of consumers believe that some online shopping products (services) exist false propaganda phenomenon; 32% consumers believe that after-sales service is not guaranteed, there are still some difficulties in returning products; 20% of consumers think there is a certain risk of online payment.

In view of the investigation, the Changzhou investigation team suggested that we should standardize the market order.

We should vigorously promote the rights protection service stations into the network trading platform, and implement the remote rights protection information system at the network trading platform rights protection service station, and explore the establishment of a fast processing mechanism for online consumer disputes, so as to improve the efficiency of consumer complaints handling.

We should build a network paction monitoring organization, and gradually realize online monitoring, remote collection and online certification of network operators, and crack down on infringement and counterfeiting in network pactions in accordance with the law.

At the same time, it is suggested to strengthen the credit system.

The credit information of e-commerce enterprises should be incorporated into the social credit system of the province, promote the credit evaluation of e-commerce, and improve the Joint Disciplinary Mechanism of dishonesty in the field of e-commerce.

Improve the circulation and quality assurance system of e-commerce.

More interesting reports, please pay attention to the world clothing shoes and hats net.