Electricity Supplier Promotes Sales, Spring Festival Clothing Sales Promotion Season Is Not Prosperous.

Approaching Spring Festival, these days are the time when adults and children concentrate on buying new clothes. In traditional Chinese culture, wearing new clothes and putting on Spring Festival couplets, setting off firecrackers and eating dumplings is an indispensable part of Chinese traditional culture.

But in recent years, at the beginning of the end of the year, the "double 11", "double 12", Christmas and new year's Day promotions have been bombarded with frenzy as the Spring Festival. Garment industry The traditional selling season is still prosperous. After visiting, it is discovered that people's consumption nodes are changing quietly nowadays.

[new phenomenon]

Spring Festival is not the main battlefield of promotion.

Recently, by visiting the major shopping malls and commercial pedestrian streets in Zhengzhou, we found that the discount rate of the brands before the Spring Festival is not large, and business is relatively cold compared to the grand occasion of new year's day.

In front of a fast selling brand store in 360 square of China World Trade Center, Zhengzhou, the reporter saw that although the sales promotion card of "full court seventy percent off" was erected at the door, there was not a large area of discount goods in the store. The clerk admitted that "big promotion" started a month ago. Now it is the end stage, and there are not many discount items.

Compared to shopping malls, the wholesale market in Zhengzhou is obviously "fire". At 10 o'clock in January 10th, in Zhengzhou Jin Rong commercial city, the delivery of "small car + black plastic bags" can be seen everywhere. "It's getting cold late this year. Take advantage of the low price now, put in some cotton padded clothes and take a look at spring clothes." Mr. Zhang, who came to stock, said. The peak season of wholesale market is usually half a month ahead of retail sales, and the wholesale market is in the "de Stocking" stage. Winter clothes The price is very low.

[explore]

Electricity supplier feast "empty" consumer pockets

The big business platform before the new year's crazy big promotion, has already "emptied" consumers in advance.

Xiao Dan, "double 11", who has worked in Zhengzhou, has already bought the new year's clothing for himself. "I think the Internet is much more substantial than the physical store." Xiao Dan said. "Since November, the promotion of e-commerce has already" emptied "consumers ahead of time, and the purchasing power before the Spring Festival is obviously insufficient. Zhengzhou Denis shopping center official said, in recent years, the sales performance of the clothing industry has declined, the biggest reason is the impact of the electricity supplier.

"If you see the right price, it will be more expensive." Members of the public do not necessarily have to wear new clothes for the new year.

As the largest subdivision of electricity suppliers, clothing business has been on the rise in recent years. Electronic commerce has penetrated into the apparel industry in various ways. In the current clothing business market, in addition to Taobao, Tmall, Jingdong, vip.com and other comprehensive electricity providers, Bong net, Masa Marceau, dream bazaar, van customer service and other vertical clothing electricity suppliers also occupy a certain market share. The impact of these clothing business promotion on traditional clothing wholesale and retail market is increasingly obvious.

A wholesale market staff said that the traditional advantage of low price in the wholesale clothing market almost disappeared in front of the electricity supplier.

[prospect]

A new round of "contests"

Many new models Spring clothes Already listed, after the Spring Festival, the clothing industry's new round of "contests" will start again.

Li Gang, President of Henan clothing association, told reporters that in recent years, consumers' demand for clothing has become more and more strong, which will promote the spanformation and upgrading of the garment industry as a whole.

As for the development of the garment industry in 2017, Li Gang is full of confidence. "2017 is an optimistic year". In the future, our clothing industry will become better and better.

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