Aspinal Of London Sales Surged 27% Year On Year

British luxury

Brand Aspinal of London recently said that in the most recent fiscal year ending March 31, 2016,

Sales surged 27% last year to 23 million 700 thousand.

The surge in sales of Aspinal of London is mainly due to the expansion of online retail and wholesale business as well as the establishment of new stores.

However, Aspinal of London's investment in stores has also had a negative impact on profits, including flagship stores near the Royal Exchange of London.

According to the world clothing and shoe net, as of the fiscal year March 31, 2016, the net loss of Aspinal of London (calculated according to the profit before depreciation and amortization of EBITDA) increased from 1 million 500 thousand pounds in the last fiscal year to 2 million 300 thousand pounds, and the deficit is expected to continue to the end of 2016.

From October to December last year, Aspinal of London opened new stores in Liz and Edinburgh, and the old stores in Belfast, Dunde Rahm and London also showed steady growth.

Aspinal of London also stressed that the wholesale and online sales of branded goods both achieved a "significant" increase, which mainly benefited from the CRM data of customer relationship management system, which constantly optimized the website shopping conversion rate and improved the website experience.

Aspinal of London said it hopes to increase the number of stores from the current 21 to 30 in the next two years.

Although this is a challenge for Aspinal of London, opening new stores will involve many issues, including the selection of lots and the setting up of stores' preferential activities. The biggest impact is the imbalance of brand revenue and expenditure, and the opening of new stores will involve large sums of money.

Aspinal of London predicts that by March 31, 2018, this plan will bring about 89% increase in retail sales revenue for brands.

Aspinal of London said that the growth rate between March 31, 2016 and August 31st reached 23%, slightly slower than that in the year of fiscal year.

It is reported that during the Christmas and New Year holidays in late December, the performance of Aspinal of London is also among the best in the industry.

Brand introduction

The British Light luxury leather brand Aspinal of London, founded in 2001 by Iain Burton, originally sold small leather products designed and handmade by the Internet on the Internet, and manually bound by British and Italy craftsmen.

Surface notebooks.

Five years later, Aspinal of London opened its first store in Selfridges department store in London.

In 2008, Aspinal of London launched the first brand handbag.

The Kate princess who always stands for the British fashion brand and her sister Pippa are all Aspinal of London customers. Their photos of the brand handbag are widely circulated, which is undoubtedly the best free advertisement for Aspinal of London.

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