Is It Necessary To Enter The International Market?
According to the world clothing shoes and hats net, recently, the new Busan opera "ghost" of Gong Yoo, is playing a new role. Once again, a Korean wave has been caught up among Chinese fans.
Korean dramas with high value, good acting and wonderful plot can always bring the development and sale of hot peripheral products, but Korean dramas have always been insulated from Chinese elements, not to mention domestic products.
brand
And related scenes.
But the ghost has broken the tradition in an unprecedented way. The male Gong Yoo is not only happy with the woman, but also in the famous brand.
Shopping
But also bought a very sprouting plush doll for him.
It is also precisely because of "ghost" that people suddenly find that the famous and excellent products everywhere on the streets have successfully entered the international arena.
market
It has become one of the unavoidable main scenes of TV plays in many countries.
Korean drama brand is implanted, using high standard Gong Yoo to take the Korean main store.
Korean drama is not only a cultural output, but also a commercial output, which spread the influence of Korean brands.
"Dae Jang Geum" has increased the number of visitors to Korea by 15%; "you from the stars" have exported 201% of Korean beer to China. After the broadcast of the sun's descendants, a female Song Hye Kyo with a canvas bag of the same month has a monthly sales volume of up to more than 3000.
The most popular hot drama is the commercial heights of big brands that are hard to come by.
For example, the producer of KBS2 TV series is very popular, but because Kim Su Hyon is the leading actor, the competition in the placement of advertisements is also fierce.
The new generation of male Gong Yoo's new play, the lonely and brilliant God ghosts, has rarely seen the appearance of famous and excellent products. This is undoubtedly the new sign that domestic brands go abroad and expand their influence.
But what needs to be recognized is that Korean dramas require very high brand implants, and every brand will be strictly screened and audited.
At present, in the hit show "ghosts", from the fifth episode, the male Gong Yoo and the female owner appear in the shop of the famous product.
Bright red background, MINISO LOGO, clean and neat shops appear all the time. These seem to have become the most distinctive signs of famous products.
Although Korean dramas are directly oriented to Korean audiences, the famous products that are already popular in China are recognized at a glance.
In the drama, the crowd in the shop is very wet, and consumers' preference for the products sold by famous brands is obvious.
The "ghost" doll is a customized product, but it is free to give fans.
Although foreign brands are selling well, their quality is not necessarily better than those made in China.
In recent years, consumers are keen to buy foreign products from Japan and Korea. Even cold medicines and toilets are bought in foreign countries, but they are found to be made in China.
This is a sad thing made in China. It seems that domestic brands lack core competitiveness such as quality and design.
This is also one of the main reasons for domestic brands' aphasia in Korean dramas.
But many female viewers found that Gong Yoo's shopping cart contained two very plush toys, which were warmly welcomed by domestic fans.
Curious, many netizens went to search for Taobao, but found that these two plush toys cost hundreds of yuan in China.
Why is the price of these two products so high in the famous brand products of the ten yuan shop?
It is reported that these two products are in fact famous products, specially designed for the ghosts, which are sold in South Korea.
With the popularity of "ghosts", these two pets have been welcomed by the domestic market unexpectedly, but they want to buy them.
This once again confirms that domestic brands are not lack of original design, but lack of good communication with consumers.
In order to meet the needs of consumers, the famous products have made 3000 special products, and sent them to the fans who have long waited for ghost.
Thousands of famous brands and global brands have opened up.
The famous product is not deliberately landing on the Korean drama market, but because of its own influence, the ghosts set the scene for its initiative.
It can be seen that famous brand has become a brand with global reputation and market influence.
This is confirmed by relevant data.
In the past three years, there were more than 1800 famous and famous products in the world, and maintained 80 to 100 stores a month, becoming the fastest growing retail business in the world.
It is estimated that by 2020, the name of the top quality products will achieve the goal of 6000 stores in the world, achieving 60 billion yuan in revenue and becoming one of the top 500.
In addition, in the manufacturing chain, the creation of famous products is more revolutionary.
By Miyake Junya, Ola Yates, Philip Blo and other international designers joined the top design team, launched a minimalist brand style.
The explosion of the "ghost" doll is just out of the hands of Miyake Junya and others. We can see that the famous brand has already had the originality and creativity of the international brand.
In the final analysis, the Korean brand has been able to take the initiative to join in the scene of famous and excellent products. In the final analysis, the Korean market has recognized the quality of the famous brand.
In order to improve the quality of products, Ye Guofu is seeking to cooperate with all the top brands in the world.
Suppliers such as Chanel, Diaoyutai State Guest House, CITIZEN and other brands have already become part of the famous manufacturing chain.
When there are still a small number of hostages in the country who suspect that the best quality product is "ten yuan shop", Gong Yoo, the popular male god, has taken the initiative to visit famous products.
It can be seen that Ming Chuang has already landed in the hall of elegance and has the responsibility and style of an international brand.
I believe there will be more and more scenes like this in the future. The famous brand products have already taken the lead in the market development on behalf of domestic brands.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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