Is It Difficult For Putian Shoe Industry To Get Rid Of Shanzhai Mode?

Bring forth new ideas

The decline of external demand and the survival of the foundries through the mode of split rent and rent are not permanent solutions.

Putian

We should get rid of Shanzhai mode and upgrade.

According to the world clothing shoes and hats net, Fujian Putian is still producing large quantities of counterfeit brand names.

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According to shopkeepers, the high imitation sports shoes they sell can not be seen by the general people at all. They are sold in many stores in the two or three small cities. "If you want to sell genuine shoes, you have to get 35% off to 18% off from the regular agents, and some of the styles that you sell are not yet available. I am equivalent to 85% off getting the goods and everything."

Reporters who interviewed secretly discovered that those selling fake shoes had high confidence in the quality of shoes.

In fact, it is normal to think about it.

Many shoe companies in Putian are known for their popularity.

It is no problem for the foundry to do well in quality.

But the question is, since we can make high quality shoes, why not simply upgrade and make our own brand?

As the owner mentioned above, the genuine shoe retailers should take 35% off to 18% off of the goods from the regular agents, while the counterfeit shoes only need 85% off to get the goods. The difference between them is mainly brand promotion fees, taxes and so on.

In economics, a mechanism for market quality assurance is brand.

A large amount of money invested by merchants in brand promotion is equal to a large sum of money to be mortgaged in the market. If the businessman can not guarantee the quality and consumers do not buy it, the huge sum will be lost.

When a brand is built up, the value of a brand is called rent value.

Businesses that own brands do not necessarily have to make their own products. They can find people to work on their behalf, so that they can earn profits from the factory, while the brand owners rent the brand.

People often understand that generations of factories are working for brands, but in fact, they can understand in turn that brands also work for factories.

Brand merchants provide word of mouth guarantee, marketing service and so on.

Putian counterfeit shoes, popularly speaking, are genuine goods, but fake brands.

From an economic point of view, counterfeit goods are divided into brand rental value.

There are two problems here: first, there is no long-term motivation to maintain customer reputation; the second is that when the number of customers is too much, the rental value of the brand decreases, and no one wants to make the brand again.

Therefore, Shanzhai has great damage to the brand economy.

The decline of external demand and the survival of the foundries through the mode of split rent and rent are not permanent solutions.

Putian shoe industry should get rid of Shanzhai mode and upgrade.

Another shoe city in Fujian, Jinjiang, has a number of sports shoes brands.

Jinjiang's model is worth learning from Putian.

Actually, the shoe factories in Putian are also willing to create their own brands, but it is very difficult.

For example, the media reported that Song Zonghu, a factory owner in Putian, registered a brand in 2005. "We put in more than 1 billion, and it was expected that it would be as good as Anta."

At one time, some local governments had been engaged in "cage changing birds" and industrial upgrading.

Industrial upgrading is right, but it does not need to be reminded by the government that enterprises themselves will do so.

What local governments should do is to reduce the tax burden and system cost of enterprises as far as possible, so as to encourage enterprises to upgrade.

Recently, Premier Li Keqiang said that the institutional paction costs of enterprises are too high.

For example, the tax paid on counterfeit shoes is low. After the establishment of a brand, can the government still make the enterprise still have a low tax burden? But generally speaking, enterprises create a brand, on the one hand, they pledge a large sum of money to the market, on the other hand, it is also more conducive to the government to investigate taxes and ask for taxes.

After all, counterfeiters can close the booth at any time, and brands can only accept the existing environment.

So if the government can not create a relaxed tax environment, it will make the enterprise lose the enthusiasm of upgrading.

I know two friends who have done a good job in the electricity supplier. They are not very expensive, but they are preparing to create their own shoes brand.

The low tax burden and low paction cost of the electricity supplier mode should be one of the driving forces for them to create the brand.

More interesting reports, please pay attention to the world clothing shoes and hats net.