CHIC2017 (Spring) ODM Zhi Zhi Exhibition Area: Intelligent Renovation Of "Three Dimensions"

Pinghu Pavilion Lin Limited clothing

Left handed rationality, right handed decisiveness, to explain the transformation of enterprises "slaughter decision" is quite suitable.

Some people say that the 2016 garment industry has more pain than joy, but it is precisely because smart entrepreneurs have to turn back and forth, so in 2017, people always feel that hope is greater than worry.

"Over the past three years, we have realized that standardized products can be excavated with limited profit margins and begin to transform high-end product development, hoping to create a new blue ocean in the homogenization competition of China's garment industry." Xu Xiangdong, Party Secretary of the Shanghai Li Rui fashion Limited by Share Ltd, said.

At the forthcoming opening ceremony CHIC2017 (spring) On the other hand, there are a lot of enterprises that have the determination to transform themselves as the Limited by Share Ltd in Shanghai. They have more intelligent vision, strategic thinking and upgrading of ideas, as well as the ability and strength to find and solve sharp problems.

　　 A surge of innovation

As a frequent visitor to CHIC for the four time in a row, Li Rui has made brilliant achievements in fierce competition in the past three years by relying on differentiated competitive strategies and radical technological innovation. Its cashmere printing, leather printing and other technologies have been highly praised by renowned designers and design institutes both at home and abroad.

In Xu Xiangdong's view, the processing enterprises that are satisfied with product management can never become the carriers of the leading trend. Only the high value-added design with integrated professional design level, meticulous service quality and professional innovation ability can get the market stare.

Shanghai Li Rui dress Limited by Share Ltd

But in the process of breaking the reconstruction, the most difficult thing is how to make consumers aware of the changes of enterprises. Therefore, the CHIC exhibition has become an important platform for them to connect with the market and consumers. "This exhibition, we still focus on promoting high-end sewing technology and digital printing technology, especially some designers generally believe that immature or impossible technology has made breakthroughs in the past year. I believe that through the publicity and display of CHIC, more and more designers or Brand Company will know that Li Rui has the ability to undertake innovative design."

In fact, from CHIC2015 (spring) for the first time. ODM Zhi Zhi Since the exhibition, the enthusiasm of exhibitors has continued to rise. Adjustment, transformation and innovation have gradually become the consensus of the entire garment manufacturing industry. technological innovation It has great potential in product development, creative design, channel layout and other links.

Take the Pinghu Pavilion, which is about to debut in CHIC2017 (spring) as an example, whether it is introducing the Nordic COSPLAY dress culture and opening up the new ideas of retail transformation of Chinese children, the love of IFF, or the best intelligent technology, the best way to develop the products in outdoor sports apparel and related products development, or the combination of the most popular net red mode, through the "limited customization + Red effect + fan marketing", has become the LIN clothing for high-end private custom leaders in Pinghu, and it has conveys the vitality of the Chinese garment industry to the public.

Pinghu Pavilion

　　 Overnight talents

Although more and more enterprises are aware of the importance and urgency of technological innovation, the development of any industry is not accomplished overnight. There are sunshine and rain and dew and thorns and swamps in the process of transformation.

"The biggest problem facing transformation is the fault of talents." According to Xu Xiangdong, long line operation has made employees only familiar with a small process in the garment production process, but not a complete concept of clothing, let alone skills.

Haili step dress Limited by Share Ltd

The dilemma of Li Rui is the general situation of the entire garment manufacturing industry. The garment enterprises which are characterized by labor-intensive and alternative processing have lagged behind the training of talents in design, brand operation and supply chain management, especially those who are skilled in design and brand operation, but also familiar with marketing management.

In this regard, Wu Jian, chairman of Pinghu clothing culture and creative park, summed up several experiences: "the first is to organize excellent design talents by holding the Pinghu costume design competition, and the second is to train follow-up talents through long-term cooperation with Donghua University, Zhejiang Sci-Tech University, College of Visual Arts, Jiaxing University and other professional institutions in Shanghai. Third, through the exchange and cooperation with other countries, we introduce famous designers and design institutes to provide intellectual support for Pinghu creative garden and garment industry."

Pinghu Pavilion

Through this series of measures, Pinghu has achieved certain results in the shortage of talents. But Wu Jian also pointed out that the introduction and training of talents is not a matter of a single day. With the advantage of CHIC, it is one of the purposes of exhibiting to publicize Pinghu's advantages and attract talents to the public.

　　 A fusion of change

"In recent years, the most gratifying thing is to see that enterprises have changed their ideas, which makes our work full of value." During the interview, Wu Jian pointed out the changes in Pinghu in recent years. "Pinghu is an old export processing industrial cluster. It is proficient in production. In the past, it had no knowledge of brand design. Transformation means difficulties and uncertain future. But even under such circumstances, through guidance and training, we have explored a development path of design innovation, brand innovation and mode innovation.

Wenzhou Pavilion

At this point, Wenzhou clothing, also known as the manufacturing industry, has the most say. According to Chen Qixiang, Secretary General of the clothing trade association of Wenzhou, in recent years, Wenzhou clothing has been promoting intelligent manufacturing, introducing excellent design talents, promoting the Wenzhou brand culture and fashion capital construction with the help of the Internet wave.

"In particular, the advanced customization has always been our advantage in Wenzhou. In the past few years, we have been thinking about how to change the public's impression of expensive and complicated customization, so that advanced customization can go to ordinary people's homes." Chen Qixiang said, "for this reason, we have built a customized space, in addition to the best volume master, it also combines the catering culture and fashion culture of Wenzhou, and simplify the customization process, so that consumers can inculcate the unique charm of advanced customization from clothing experience through personal experience."

Wenzhou Pavilion Fran M

Although the development paths of various enterprises are different, there is no doubt that, in addition to producing and designing good products, the manufacturing enterprises in the future will have new requirements for the product's cultural background and service attitude.

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