Hongkong Fashion Festival, Autumn And Winter Series Finished Successfully, Experts Share The Huge Opportunity Of Fashion Online Shopping.
The forty-eighth session sponsored by the Hongkong Trade Development Council (TDC), Hongkong.
Hongkong Fashion Festival autumn winter series
It concluded successfully in January 19th.
The four day fashion exhibition (16 to 19 January) was held at the Hongkong Convention and Exhibition Centre, attracting about 15000 buyers from 77 countries and regions to visit and purchase.
Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.
Zhou Qiliang, vice president of the Hongkong Trade Development Bureau, said that there is still uncertainty in the peripheral economy, the weakness of the global retail market and the political uncertainty, and the fashion industry is indeed facing a big challenge.
Nevertheless, he said: "if Hong Kong businessmen are flexible, and the online shopping market is developing steadily, if we can grasp the opportunities, we believe that we hope to turn crises into opportunities.
The number of buyers from Italy, Iran, Germany and Israel in this fashion festival is growing well, reflecting that buyers in some places are not as cautious as expected and purchasing confidence is gradually improving.
Emerging market buyers are eager to buy.
To sum up, the purchasing intention of emerging market buyers is stronger.
Muhammad Yasin, founder of Imperial Clothing FZE in the United Arab Emirates, said that it had visited over 100 exhibitors on the first day of the exhibition, and found suppliers of Hongkong, mainland China, Vietnam and Pakistan with about 15 potential furniture. He estimated that it would work with two companies, and the first order was about $ten thousand.
Moshe Silverstain, an Israeli buyer, said that after the exhibition, he would visit Nanjing's workshop to visit suppliers and expect to buy 12 thousand raincoat and 20 thousand jeans.
Ruben Nariyants, director of logistics at Forward Ltd, a sporting goods company that provides uniforms for the Russian national team, said that the company has found 3 potential suppliers in mainland China.
In order to let the product flow smoothly to the local market, and more willing to provide logistics assistance, I believe it will soon be ready.
Hongkong designers series welcomed by the market
Hongkong Fashion Festival has always been a springboard for young designers to test their strength and display their works to international buyers.
This year, 14 new designer brands have jointly processed two FASHIONALLY COLLECTION.
Latest fashion
The show.
Kubota Takano, a buyer of H.P. France, a famous fashion company in Japan, said that through the show, he could find the right Hongkong designer's work and believe that the brand will be ordered, and each brand will have about 5 to 10 styles.
He also likes to see the designer brand in Hongkong willing to accept small orders.
The local fashion website Fashionally, fully promoted by Hongkong TDC, held two fashion shows on the first day of Fashion Festival: FASHIONALLY COLLECTION #8 and FASHIONALLY COLLECTION #9.
Gao Yi, founder of MR. TOP, a retail shop specializing in brand designers in Shenzhen, praises the design avant-garde and wearability of Hongkong designer Lapeewee, and is confident that it will soon cooperate with the brand.
Samuel Wong, a buyer from Singapore, is also a designer. He believes that the local market is particularly vulnerable to designer brands, so the goal is to purchase designer brand series. Among them, Hongkong designer MODEMENT brand is one of the brands that he is buying.
The second day "fashion brand show" shows the IKA BUTONI's women's wear series (left) and the Chinese traditional brand's "Tiangong Pavilion" traditional costumes and high-end custom dress (right picture).
Online buyers form a new purchasing power.
In recent years, the online shopping craze has been increasing. The websites for fashion online shopping market are flourishing, and gradually form a new purchasing power.
South Korea's Shinsegae department store also launched its online store, and its purchasing manager, Mae Hong, said that this trip was the first time she visited Hongkong Fashion Festival to purchase adult and child shirts and knitted sweaters for online stores.
She found 3 potential suppliers on the first day of the exhibition, and is in further contact. If the situation is perfect, at least one thousand products will be purchased.
India electric supplier Flipkart is also the first time to visit Hongkong Fashion Festival. Senior manager Nitin V Tewari said that fashion accounts for a large proportion of the company's business. They hope to find new brands and OEM manufacturers through the exhibition, and have found several suitable handbags and sportswear brands. After the negotiations, they are expected to implement orders of about 5 to 100 thousand US dollars.
Central European countries
Online shopping market
Similarly, Iva Ture KOV KOV, a project manager from SLK Trade s.r.o, Czech, said that the company is a new online store in Czech and Slovakia, and is developing steadily in Central Europe.
Besides visiting different brands of underwear, this visit also hopes to further expand its territory and become a brand distributor in Hongkong and other countries.
Through the TDC's trade matching meeting, the company has found two potential underwear companies to further understand.
Perspective of "full channel retail" business opportunities in fashion Seminar
Giovanni Maria Musillo, head of ZALORA brand procurement, was invited to be the keynote speaker at the fashion festival seminar "ZALORA: the best way to seize the full retail channel".
He said that ZALORA is Asia's leading fashion online shopping platform. Its business has spread to Hongkong, Australia, Taiwan, Malaysia, Brunei, Singapore, Philippines and Indonesia. The website has 30 million visitors per month. "Localization is the key to ZALORA's success. We provide different languages and interfaces to cater to the needs of different markets, and ensure that consumers in different countries and regions can use the most convenient way of payment, so that ZALORA can expand rapidly."
He predicted: "in 2019, the penetration rate of smart phones in Southeast Asia will exceed 100%, which is conducive to the development of e-commerce. In 2019, the penetration rate of fashion in e-commerce has doubled from 8% in 2015 to 8%, and the business opportunities are enormous.
He also mentioned that in recent years, the "Korean wave" craze has been spreading in Asia and Europe, and ZALORA is actively pursuing different brands of Korean brands and hopes to further seize the market opportunities.
The second CENTRESTAGE of Hongkong TDC was held in September.
More than 1500 exhibitors from 21 countries and regions in Hongkong Fashion Festival fall winter series show the latest international brand series, clothing products, accessories, fabrics and accessories.
During the exhibition, more than 20 fashion events were arranged, including ten fashion shows, fashion industry seminars and exchange activities.
The Hongkong TDC will hold the Hongkong Fashion Festival Spring and summer series from 10 to 13 July this year, and the second CENTRESTAGE will be held from 6 to 9 September.
CENTRESTAGE is an ideal platform for Asian and international fashion designers and designers to further consolidate Hongkong's position as Asia's fashion capital.
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