In 2017 Months, Inman Achieved Brilliant Results And Exceeded 28 Million

It is reported that the chairman,

Fang Jianhua, the founder of the brand, announced in February 2nd that the line performance of emann (excluding other brands of Hui Mei Group) had exceeded 28 million in the first month of 2017.

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"It is said that the real economy is bleak and the electricity supplier is also difficult, which is actually not that bad.

The effect is more intense, and the new economy is changing the minds of many people.

Fang Jianhua said so.

It is understood that Yin Mei Group's parent company, Mei Mei Group, has officially launched the construction and operation of the channel under the line from 2015, including the project of "Yin man + thousand city stores", co operating with department stores to set up "shop in store" and so on. It also stated that 1000 entity stores will be opened in 2016.

According to the previously listed prospectus of Hui Mei Group, by the end of 2015, 163 contracts have been signed by Yin man + 1000 City stores, of which 101 have been opened.

In 2015, the total income of the group from the offline business was 22 million 980 thousand yuan, accounting for 2% of the total revenue.

In addition, the gross profit margin of the channel under 2015 is about 43.4%, slightly lower than the gross profit margin of online channel 45.7%.

"Pure e-commerce clothing enterprises start O2O strategic entry line sales link is a new kind.

There are huge differences in the way of personnel deployment, operation mode, supply chain integration and so on, and even need to pay some trial and error costs before exploring.

If the O2O strategy of the company is not as effective as expected, especially the benefits of offline sales share growth can not cover the loss of benefits caused by the decline in online e-commerce traffic dividends, it will have a negative impact on the company's performance.

Mei Mei group mentioned this in the prospectus.

INMAN, founded in 2008 by Fang Jianhua, chairman of Guangzhou Humei Garments Co., Ltd., is the fastest growing and most representative online retailer in China.

Yin man advocates the elegance and conciseness, individuality and no publicity style of clothing design. He advocates the healthy and comfortable life that is close to nature and returns to nature under the original ecological theme, and pursues the realm of dress with the unity of heaven and man. He is committed to becoming the "world cotton brand of China".

The ingenman brand takes the modern 70 - 80 urban white-collar workers, the SOHO group, the urban chick, the petty bourgeoisie of the city town, the female civil servants, the female civil servants, the teachers, the medical workers, the fashionable girls and other mainstream youth online consumer groups as the target market. The cotton linen fabric with soft touch and comfortable skin is carefully matched with the original fashion and free and relaxed design style. It is fully matched with the fashionable Chinese fashion elements in the style.

Through tailored fashion style, create a relaxed, comfortable, natural, leisure work, life, atmosphere of communication, advocate an elegant, tranquil, casual, free, pleasant, comfortable city life attitude, create a feminist fashion with the characteristics of sex.

The essence of simplicity and individuality is not to publicize the brand of Yin men, and strive to create a modern urban natural style, a casual new dress.

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