Sportswear Leads The 2016 Global Apparel Market

According to the world clothing and shoe net reporter, according to the latest data from Ou Rui International consulting, in view of the turbulent political and economic situation, 2016 global clothing sales increased by 3.8% to 1 trillion and 670 billion US dollars compared with the same period last year, the lowest growth rate since the 2008 economic crisis, which is lower than the 4.5% growth rate in 2015.

Look at the last 5 years of the clothing market over the past three years of growth trend, sportswear for 7% consecutive years of rapid growth, for the overall growth of the apparel market has played a key role.

However, the sportswear here is not entirely the clothes and shoes that can only be worn in the gym and on the runway, but also includes sports and leisure products.

"In spite of functionality

On the scale of the market, it is 78 billion dollars ahead, but sports leisure clothing is the category that promotes the growth of the overall garment industry.

Both sportswear and sports shoes grew very fast, and the growth rates in 2016 were 10% and 6% respectively.

Bernadette Kissane, clothing and footwear analyst at Euro international, said.

When it comes to sports and leisure, even in the Webster's dictionary, the word "Athleisure" is included in the 2016 edition of the dictionary, which is described as a casual dress designed for physical exercise and daily life.

Despite this claim, Nike did not fully agree.

But in any case, most people know that sports and leisure wind are not only well matched, comfortable and casual, but also provide a social hint of "healthy life" and "I have free exercise".

A woman wearing sportswear in New York.

Some brands began to backlog.

In fact, this style of clothing that is closely related to the healthy trend has been talked for at least 3 years, reaching its peak in 2015. It has been described as the "world's largest tightest pants show" once a year in New York marathon.

It has become a new era of jeans, and this concept has gradually been accepted by fashion designers, and it is worth emphasizing that sports shoes have become a single product that will emerge in more and more fashion brands.

Over the past few years, you can see a big brand entering the sports market every once in a while, and this frequency is accelerating.

The latest news comes from Amazon and UNIQLO. The former is the largest e-commerce giant in the United States, and is about to launch its own sports and leisure brands such as Lululemon, Gap and Nike. According to earlier reports, Amazon has surpassed Messi to become the largest clothing seller in the United States. UNIQLO announced the official UNIQLO SPORTS product line at the 2017 spring and summer conference. Its slogan is "sports skills are integrated into daily life". In this way, as a representative of fast fashion brands, UNIQLO has been ridiculed by many media that it has missed the hottest time of sports leisure.

Many performing stars are also catching up with this wave. For example, Beyonce's sports and leisure wear brand Ive Park, the American country music singer Carrie Underwood founded nearly two years of sports brand Calia, and even has become Dick 's ranked third in the women's sports brand.

Intensified market competition has expanded the scale of the sportswear market itself, but this trend is bad for those companies that are originally in the sports industry.

stay

At the peak of 2015, the earnings figures of the major global sports brands were very bright.

Nike brand has completed 25% annual revenue growth; Under Armour's footwear growth has reached 57.3%, and they have recently launched a more fashionable Sportswear product line. Adidas is the most active one in this trend, and its production scale for sports shoes has reached 301 million pairs in 2015, 16% higher than that in 2014.

But at the same time, fierce competition has disrupted the original rules of the industry, produced more opportunities, but also had a great impact on the company that had the power to speak.

Nike's profit margins such as Flyknit, Jordan shoes and other premium products are being compressed; traditional sports retailers are facing more extrusion of department stores and other shops that start selling sports equipment, and the most direct result is the bankruptcy of Sport Aurthrioty of sporting goods store last year.

In essence, this is the rule of the past is broken: the higher the technology content, the more professional equipment can be sold more expensive and better, but now the sports industry rules of the game began to tilt to the fashion industry.

According to the prediction of Matt Powell, a sports analyst at NPD group, a market research firm, the sports market in 2017 will still be a world of retro wind.

People may see more styles coming into the market with vintage vamp design and high-performance soles. Recently, Adidas's Boost EQT series is a typical sneaker.

Earlier, some analysts suspected that the sportswear market had already had a bubble. But from 2016's data, the boom is falling, but it is far from dissipating.

In general, with the uncertainty brought by Trump's power and Britain's departure from Europe, China's economic growth has entered a slow stage. 2017 will be another tough year for clothing brands, and many of them will probably face a problem: do they want to start selling sportswear?

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