In The Cold Winter, The Clothing Retailing Industry Is Hard To Be Independent.

According to the world clothing and shoe net reporter, in recent years, the domestic real economy is generally sluggish. Under such circumstances, the domestic retail industry is also hard to get alone. Losses and failures continue to be staged in the domestic retail industry. Since this year, the loss of the first half of the Hualian super League has fallen by over 90%, while the profits of the new world, Wenfeng shares, Han business group and Ginza share have fallen by more than 50%. The profits of the Yu Garden mall, China 100 group and friendship group have fallen by more than 50%.

　　

A set of data provided by the Institute of Business Economics of Beijing Technology and Business University is shocking. The data show that between 2012 and 2015, 138 department stores closed down, 262 supermarkets closed, and 6209 sports brand shops closed. These failed retailers became a microcosm of the overall downturn in the domestic real economy. The clothing industry was no exception.

Fatal defects in traditional clothing industry

Clothing and footwear industry as an integral part of the real economy is also not optimistic. Statistics show that only in the first half of 2016, Daphne closed 450 stores, 29 stores of Lang Zi stock, 47 stores of CABBEEN clothing and stores, 50 of Li Long Guan shops, 19 of Li Bang Guan shops, and 156 of the Hasen commerce and trade outlets. However, the domestic clothing giant Metersbonwe has been in a quagmire of losses and customs since its first loss in 2015.

At the moment when everyone is talking about the upgrading of consumption, why are these garment enterprises so depressed? In the eyes of many people, this is caused by the price war of electronic business, but in fact it is not.

What is the upgrading of consumption? For consumers, function is no longer the most concerned aspect, but the quality of products and the additional attributes behind it are more particular.

"Today, for consumers, brand and quality have become the most important labels, and other prices such as prices are no longer important," said Wei Da, deputy general manager of October mom.

Clothing as a commodity, its most important value is to meet the needs of consumers, this round of consumption upgrading, in essence, is the upgrading of consumer demand, grasping the consumer psychology and demand is the best policy.

At present, the new generation has become the main consumer of the clothing industry. This generation is growing with the Internet. Information is no longer blocked. It is natural for them to be free and open to show themselves and personality. Individualism, fickleness, self and emotional are their labels.

How to meet the psychological needs of consumers, especially the psychological needs of the new generation of consumers, has become the key to the success of the garment industry. This is the three point which is necessary to do new, accurate and fast.

The fatal flaw, the so-called new, is that we need to find out the latest trend of the industry and catch up with it in a timely manner. The criterion is that we need to accurately perceive the consumer psychology and perceive the changes of the consumers' psychology instead of following the trend alone.

The essence of the new retail era is the comprehensive popularization of new technologies.

Last October, Ma Yun put forward five new directions in the public speech of yunqi conference, namely, new retail, new manufacturing, new finance, new technology and new resources.

For a while, new retail has become a hot topic, which has aroused widespread concern and discussion in the society and industry.

Ma Yun said the new retail refers to the Internet era, the traditional retail industry has been the impact of the Internet business, in the future, offline and online retail will be deeply integrated, coupled with modern logistics, service providers use big data, cloud computing and other innovative technologies, constitute the concept of new retail in the future.

The era of pure electricity will soon be over, and the form of pure retail will also be broken. New retail will lead to a new business model in the future.

Obviously, in the entire industrial chain of the new retail industry, including production, warehouse storage management, logistics and pportation, technology will play the most crucial role. It is no exaggeration to say that the essence of new retail is the full popularization of new technology.

RFID technical students at the same time, detonate the new development of garment industry.

Unlike many of the peers in the clothing industry, they are faced with the difference between closing stores and losing money. The Hai Lan family, known as the "man's Wardrobe", has recently made an eye-catching performance. It opened more than 460 stores in 2014, opened more than 260 stores in 2015, and opened 650 stores in the first half of 2016.

The brand is also named by the foreign media as China's most popular casual wear brand third.

In fact, Hai Lan's home was aware of the great value of RFID technology for clothing retailing. In 2014, Hai Lan home officially launched the research and development of RFID pipelining reading system.

Prior to that, Hua Ting, head of Strategic Information Center at Hai Lan home, said: "manual operation is prone to error loading, leaky loading, multi loading and so on. It is necessary for us to check when we receive the goods. Although we have done a detailed division of labor for each worker on the water line, we have simplified various processes to improve operational efficiency and accuracy, but a skilled worker can only scan one or two garments per second."

After the introduction of RFID technology, this part has been reduced manually to 1/3, and the efficiency has increased by 5 to 14 times. Hai Lan home has become the first garment enterprise in China to apply RFID technology to large-scale Internet of things.

Like the home of Hai Lan, fuanna group is also well aware of the value of RFID technology. The application of RFID supply chain management scheme with Mdt InfoTech Ltd of Guangzhou Rovinj successfully solved the problem of anti-counterfeiting and anti fleeing. Through the RFID tag in the production process, it was implanted into the interior of the commodity to realize the monitoring and data collection in the whole process of production warehousing logistics sales, avoiding the dumping of fake goods and channeling goods to the Internet, thus effectively safeguarding the interests of enterprises and agents.

The benefits of RFID technology to the retail industry are obvious. Yang Hua, the Limited by Share Ltd in the United States, said that RFID technology has a strong complement to the retail industry characteristics. Retailers can use RFID technology to control the information of commodities from procurement, storage, packaging, loading and unloading, pportation, distribution and sales to all aspects of services. The retail industry has met the convenience brought by RFID massive applications, and the two fields can complement each other and promote each other.

Abroad, Spain's fast fashion brand ZARA also benefited from it.

In the first half of the year, Inditex group's parent company's sales rose 11.1% to 10 billion 470 million euros, and its profit rose to 7.5% from 2016 euros to 1 billion 260 million euros.

Tang Jun, President of Shenzhen information technology Limited by Share Ltd, said in a media interview that the core competitiveness of the retail industry is low cost and efficient logistics supply chain system.

At present, the problems of high inventory cost, low service efficiency and low accuracy of information have caused great distress to retailers.

The application of RFID technology can effectively solve the "pain point" of the retail industry.

It should be said that the success of garment enterprises such as ZARA and Hai Lan Jia is just the same as the three principles of new, quasi and fast, and RFID technology plays a key role in it.

What needs to be explained is that if RFID technology wants to achieve the desired effect, the cooperation between the upstream and downstream industries chain is indispensable, which is essential for the active participation of equipment providers, hardware and software integrators, retailers and end-users.

As the forefront of global RFID technology, China is also one of the most widely landing areas of global RFID technology, playing an important role in the global RFID field.

After nearly ten years of development, China International Internet of things exposition has become one of the most influential exhibitions of the Internet of things in the world. Representatives of the industry famous enterprises, Shenzhen City, Wang Yuan Gu, Limited by Share Ltd and Sou Hui Hui Polytron Technologies Inc will give participants a wonderful speech on "RFID application difficulties and core technology analysis of the retail industry" and "analysis of value and elements through the application of La Natsu Bell RFID full supply chain" respectively. It is worth mentioning that the solution of the label + device + software used in the famous clothing chain brand UR and La Chapelle has become a typical application case and has received extensive attention from the industry.

In the exhibition section, the giant Wang Yuan Valley and Xiamen XinDa Limited by Share Ltd will show the participants the latest and most advanced clothing retail solutions, and the industry can not miss it.

It is reported that the ninth 2017 China International Internet of things exposition "spring exhibition" will be held on March 29, 2017 -30 at the Suzhou International Expo Center. At the same time, it will display a complete industrial chain of the Internet of things, covering the Internet of things perception layer, network layer and application layer. It involves RFID (RFID) technology, sensor network technology, short distance communication technology, financial consumer mobile payment technology, precise control technology of middleware, big data processing, cloud computing, real-time location technology and other IOT technologies in the pportation, industry, smart grid, smart home, material flow, anti-counterfeiting, personnel, vehicles, military, asset management, clothing, books, smart city, environmental monitoring and other comprehensive solutions and successful applications.

More interesting reports, please pay attention to the world clothing shoes and hats net.