Ali'S Retail Investment Or Online Retail Bonus Is Exhausted.

"New retail" is an upgraded version of O2O. It is not only the integration of online and offline channels, but also the reconstruction of enterprise organization, reconstruction of user relationship, reconstruction of application scenarios, cost reduction and efficiency improvement, so as to achieve the ultimate goal of improving service level and profitability.

The premise is that "all information is computerized".

In other words, who has access to effective data resources will have uninhabited ecological barriers.

At present, Alibaba is stepping up the pace of "new retail" layout, and its fundamental purpose is to obtain data resources.

Yintai business announced at the HKEx that Alibaba investment and Yintai international holdings of Shen state's flag offered a privatization plan to the company. The privatization price per share was HK $10, which was about 42.25% higher than the closing price of HK $7.03 before the suspension.

The announcement shows that privatization involves 1 billion 438 million shares, representing about 52.94% of the issued share capital, together with the cancellation of the share option. The maximum amount of privatization required is about HK $19 billion 790 million (about 17 billion 700 million yuan).

The joint offer Party is paying the exchange requirements with internal cash resources or external debt financing.

It is worth noting that the proposed paction still needs to be approved by Yintai independent shareholders and the Grand Court of Cayman Islands.

It is reported that through the first investment in July 2014 and the conversion of convertible bonds in June 2016, Alibaba now owns about 28% interest in Yintai.

After privatization is completed, Alibaba will become

The shareholding ratio of the controlling shareholder is expected to increase to about 74%.

With regard to the reasons for the sudden privatization of Yintai business, Zhang Yong, chief executive of Alibaba group, said that the total scale of China's retail industry has reached US $4 trillion and 500 billion and is growing at an annual rate of 10.7%.

Alibaba group is working with offline retailers to restructure traditional formats, innovate consumer experience and embrace practical opportunities to embrace the long-term development opportunities of new retail.

The joint offer

And privatization of Yintai business is another case of deep cooperation between Ali and offline retailers. Alibaba is known as "new retailing" under the high frequency investment line in the short term. In essence, the bonus of online retailing is gradually exhausted.

With the penetration of Internet penetration and online shopping penetration, and the regulation of tax payment for e-commerce platform after the introduction of the e-commerce law, the expected loss of online retail growth is expected.

The sharp rise in the cost of drainage of e-commerce platform merchants and the 2016 Tmall platform's "double eleven" sales growth are much lower than expected, which is the best example.

The cooperation between Ali and Yintai business is aimed at developing the retail business related shopping centers, department stores, supermarkets and other O2O businesses through its retail business network across the second tier cities of China.

The two sides will build a system.

The basic business system is to seamlessly connect commodity pactions, membership services and payments on line and offline.

However, it is worth noting that whether Alibaba has previously arranged for Sanjiang shopping or Jingdong shares Yonghui supermarket, investment targets have chosen the supermarket format.

From this analysis, those online shopping centers with more and more online communities will become the main battleground for the big business tycoons.

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