Women'S Shoes Customized Electricity Supplier Shoesofprey Strive To Increase Sales By Two Times

According to the world clothing shoes and hat net, to achieve the grand goal of two times sales growth in 2017, the United States

Customized

Shoes of Prey hired Seven For All Mankind and TOMS former executives -Andy Griffiths and Phillip Griffiths respectively.

Vice president of marketing and product management director.

Andy Griffiths has served as vice president of marketing in The Seven For All Mankind for four years. Before Oasis, Stores and Diesel served as a key communications department, in November, it officially joined Shoes Shoes.

During the tenure of The Seven For All Mankind, he produced an ad by ZoeSaldana, Lindsey Wixson, Miranda Kerr and James, and chose to quit after he sold it to the company.

Phillip Broyle came to Shoes of Prey in June last year to manage digital products and mobile services in public fashion shoe brand TOMS. Before that, the new mobile platform E! Online was responsible for product management.

Shoes of Prey co-founder Jodie Fox said: "I think the scale of customized services will be the trend."

Jodie Fox served as a lawyer in banking and financial institutions, and founded Shoes of Prey together with two former Google employees in 2009.

In the second half of 2014, Shoes of Prey opened its first factory in Dongguan, China, with a total of 160 employees.

A year later, they moved their headquarters to the beach near Santa Monica, California, and completed a $15 million 500 thousand B round of financing.

So far, the total amount of financing has reached US $25 million. Investors include Khosla Ventures, Greycroft Partners, Bonobos CEO Andy Dunn and Nordstrom.

Shoes of Prey provides a full range of shoes and shoes customized services, based on materials, piping, heel height and insole color. Each pair of shoes sells for about $225, and its annual sales are close to $50 million.

The company collaborated with various companies and celebrities, including nail polish brand Butter London, an Emmy Dress designer Janie Bryant, beauty editor Eleanor Pendleton and a well-known blogger Kim Jones, which plans to launch a marketing campaign later this year.

Shoes of Prey focuses on direct consumer oriented websites, and sells some styles on Nordstrom's website.

JodieFox once sold shoes in 6 Nordstrom stores, but when she realized that her customers were very used to online shopping, they stopped selling them.

For millennials who are considered "self generation", she added: "they want to be themselves more than ever before, pay more attention to consumption experience, and care more about whether consumption can manifest themselves."

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