The Shop Experience Shop Will Become The Carrier Of Brand Soul.

The impact of the electricity supplier makes the entity shop operator panic, which is an inevitable problem.

But the winner in the future is the physical store.

The electricity supplier and the entity store must merge, but the entity store will become the experience shop more, become the carrier of the brand soul.

In this war without smoke, whether you can survive, whether you have improved your core competitiveness, whether you are in the rush to strengthen the profitability of the shop, this is the key.

After every war, some countries will become stronger and stronger. Every competition and impact will produce some stronger and bigger brands. The key is whether you have the confidence to face the competition positively. Do you have a sense of crisis? Just like the competition of mobile phones, Samsung and apple are brave enough to face competition, and finally NOKIA has disappeared.

Would you like to make NOKIA or Samsung or apple?

If you dare not face the competition, do not think about how to improve the fine management of the shops, do not strengthen the system of self-discipline and team building and service, then you may fall down in the impact of the electricity supplier.

Consumers' feelings and feelings are not what e-commerce can do.

For this reason, we must strengthen.

Do a good job of accurate positioning, identify target customers, do a good job in store marketing, do shop data analysis and control, store goods management, store personnel management, store management, inventory management, VIP management, sales management, promotion management and so on.

In this war, your competitors fall down, you are the winner of the future.

Daivd shah, a leading international fashion forecasting expert, predicts that "no matter how strong the electricity supplier is, the store will be the last winner!" at the end of the small lecture on the avant-garde lifestyle, which is the theme of "the end of youth", the international trend forecasting expert, Daivd shah, is referring directly to the trend of future consumer trends with a view to finding excitement for the future of the store.

He thought that

And traditional retailing may not be repellent in the future, but attract each other.

"The development of the Internet is a long process. From now on, the development of China's network is closely followed by countries such as Europe and the United States.

In 1985, people's clothes were still very backward. When the Olympic Games were held in 2008, Chinese costumes were already in line with the international trend.

Objectively speaking, China still follows the popular system of Europe and America.

Nowadays, more and more people realize that the future network sales can not fully occupy the commercial market, and the future will surely be a process of gradual integration.

Said David sand.

When the online shopping was booming, the European market also experienced the decline of physical store sales.

At that time, the European entity's response to online shopping was to immediately add some entertainment content to the shops, such as adding coffee bars, hanging famous paintings in the shops, or making things very comfortable and interesting to attract consumers.

In the flagship store in Burberry, Shanghai, there were huge paintings of Monet.

A department store in London had planned a special one.

In the activity, all the clothes are removed from the trade mark, and there is no business in the shop. The theme of the activity is "Silence". All the people who come to the shop are idle or lying on the sofa or to the sofa, creating a special experience for everyone.

A shopping mall in the center of Dubai has also used 8 kilometers of length to imitate the famous street scenes of the three fashionable capital to attract consumers.

"Now, shopping centers are getting bigger and bigger, and they will improve their services."

David Sha said that hospitals in Europe are going through the clinic and then going to the drugstore to prescribe the medicine for the pharmacists. Now they are going directly to the drugstore to serve the customers.

In the future, people may enter physical stores to print their favorite products with 3D printers according to their hobbies.

For online shopping, we can experience its convenience and knock on the keyboard at home to receive goods.

But there may be two changes in the future: one is that future competitors will become friends.

If a barber shop can become a restaurant, a bicycle shop may become a coffee shop, and Samsung and coffee are in a store.

The other is that there will be more and more commercial forms in the future.

Food and game venues, folding shops, etc., according to customer needs at any time to adjust the commodity.

At the Barcelona Airport in Spain, some shops were made in the stage of the revolving stage in the theater.

From these phenomena, David sand believes that physical stores will not disappear because of online shopping. It is possible to adapt to this change and adjust business models.

In the future, there will be a physical store, because people need it, that is, they want to retail through discussion and dialogue.

"In the future, there will be some nostalgia in China's consumption trend, such as the retail mode of teahouse, which is a sensory experience that can not be replaced. You can smell some aroma, you can try to drink, and then touch these things."

David Sha said that in the future, more and more businesses will put the real core technology in the physical store, and satisfy customers' sensory needs through service. Entertainment and convenient shopping experience is the key to enhance service.

It is only a matter of time for the electricity supplier and the entity store to integrate.

For more information, please pay attention to the world clothing shoes and hats net report.