The New Generation Of Fashion Designers Is Becoming The New Favorite Of The Fashion Industry.

According to the world clothing and shoe net reporter, Sheng Yijie, the 9th generation new generation fashion designer, won the twenty-second "China excellent fashion designer" as the founder of Sheng Jie media.

With simple and vivid design concept, we draw inspiration from two stories about embroidered skirts: one is to embroider the pattern of "Green Peacock" on the cheongsam; the other is the story of the token of love from the grandparents, which left a deep impression on the heart.

At that time, grandma was a lady of a big family. Grandpa was only a small tailor in Shanghai. But the two of them did not work hard against the family members. Later, grandpa made a beautiful cheongsam for grandma, and a white magnolia flower on top of the cheongsam.

Finally, the family was moved by their love and fulfilled them.

The white magnolia flower has become the finishing touch and fashion interest of clothing.

As a designer, noticing every woman's external form of decoration is the basis of understanding the women's clothing market and the customer group. The inner meaning: the "Green Peacock" special meaning -- "the queen in the bird", a word that expresses the aspirations of Sheng Jie, the support and selfless love of her family is the source of her efforts.

In this design idea of love and being loved, accepting love and giving back love, it encapsulated the designer's true mental journey.

Each season's work draws inspiration from my life or intuition from the throb of mood, telling the strong feelings that life brings. "Sheng Jie said that the brand had already taken shape in the early 2006 when it was in school, and it took 10 years to formally appear.

Like a child living in his own heart, it is the other.

It is understood that Sheng Jie was born in Jiaxing, Zhejiang province in December 16, 1993, and graduated from the Shenzhen Graduate School of Tsinghua University in 2012. She received a doctorate degree in the field of clothing.

Her keen sense of industry and her almost paranoid pursuit of fashion made her decide to join the fashion industry.

Speaking of awards, Sheng Yi Jie said, "winning is due to accumulation, and every season's fashion week's work is a good opportunity to learn and draw inspiration from it."

"I am a little bit more honest in my work, and I am free and straightforward in my life. Just like my philosophy of design, I am simple, vivid and elegant. Besides the designer identity, I have a more important occupation. I am a fashion designer.

Every day, I can spend time with many children who love to design, and this kind of warm and passionate atmosphere often infects me.

Sheng Yijie said, "in 2013 engaged in the capital market financial related work, in 2014 went to Europe to study fashion management and clothing design, after two years of career and product marketing experience accumulated, in 2016 set up its own studio Hyper Studio and its brand Altesse Grace.

In 2016, he founded the Sheng Jie Media Co., Ltd. in Shenzhen, and registered the Altesse Grace senior garment brand. Altesse Grace represented "simple vivid elegance charm", which is also the character tag of Sheng Jie.

It is understood that Sheng Yi Jie, once the founder of the brand, was invited to attend the Cannes International Film Festival, and the bazaar charity banquet and other public occasions gradually entered the public view.

With its unique fashion acumen and clothing, it has appeared in the major international fashion week and stars.

It is reported that this China

Over the past 9 days, 73 designers, 93 Chinese and foreign brands and 135 design rookies from home and abroad have gone through 78 special conferences, displaying the design concept of fashion leaders from many angles.

Sheng Jie media Altesse Grace brand is based on the story of Baiyu Lanfang and love for hundreds of years, extending the meaning of love.

Combined with the European clipping concept and retaining the elements of Chinese style, the traditional classical aura is the main style in China, demanding the quality of the upper material and satisfying the love of the women in the new era.

In recent years, a number of excellent fashion designers such as Zhou Xiangyu, Wang Zhi, Zhang Na and Sheng Yijie have emerged in the field of culture and media clothing. They have continued to release fashion shows in the fashion week of China fashion week. Their works have won praise from both professional and industrial fields, and have won the title of "excellent Chinese fashion designer" in those years.

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