From Nature, Loyalty To Quality -- "Net Red + Live Broadcast" Helps 2017 Red Beans Home Spring And Summer New Releases.

In December 15th, red bean home held a 2017 spring summer new product conference at the yew village Conference Center, taking the theme of "origin and nature" as the theme.

Combined with the new zero distance display to the public.

What is more creative is that the conference invited 5 red net people to broadcast live entertainment video website. The Red Net owners used their influence to fan the fans group and excavated the potential consumers of red beans home, making the brand younger, more dynamic and multiplying multiple attributes.

The conference was unveiled from the introduction of designers. The venue was arranged as T show. The lighting background was magnificent, which made people expect new products.

Designers who have always been behind the scenes come to the stage to introduce new functions and innovations to the public with professional quality and detailed commentary. However, the introduction of designers can not satisfy the audience's curiosity about the new products. In the expectation of the whole audience, the model shows the most intuitive new visual feast.

It is understood that the red bean home 2017 spring and summer new products released are the main products.

Series, supplemented by "yew bacteriostatic, color spinning healthy, red bean cotton slippery, bra comfortable" several key words, details show sincerity.

The three types of underwear are: colored spun underwear, red bean and cotton underwear. It is a new start in 2017. The characteristic is that the inside bottom crotch is made from the knitted fabric of the antibacterial function of the yew fiber (with the certificate of high-tech products, the product number is 120205G0285N). After 50 washing, the bacteriostasis rate is still over 80%. The male design is divided into small angle and lengthened flat angle, wide waist and bright rib, U type bearing, 3D tailoring, perfectly fit the needs of all kinds of consumers. The female design adopts high quality super elastic rubber band, tight waist, intimate waist design, no trace comfort, and also combines with a variety of sprouting theme releases, which is light and lively, and has the characteristics of girls. Underwear series is divided into Taxus antibacterial underwear.

The colored knitted underwear is made of high quality natural cotton, added Lycra fiber, and is not easy to fade and bright. It changes the dull and dull dark underwear style, combines with the yarn path, first dyed and woven, and compiles fine colors.

Red bean cotton slippery briefs are mainly tailored to the summer market. They are made of special super fine modal, which is not worn by ordinary underwear. It is invisible and breathable. It keeps away from the sultry heat and brings an unprecedented cool and refreshing experience in summer.

It is worth mentioning that under such an ingenuity of pursuing quality, the price of this series of products is still at the price range of high performance price ratio, which can be described as quality without price increase, which is derived from nature and loyalty to quality.

The unassailable products match the supernatural value and sexy figure of the show model, and the red bean's underwear culture is fully drenched, and the audience can't help watching it, clapping their hands.

In addition to the underwear series, hibra also comes out with a fresh and natural appearance. The home clothes are presented in a fashion of three sizes of models, highlighting the warmth and warmth of "home culture".

In addition to the dynamic show of model shows, the most attracting attention of this conference is the 5 webcast anchor. They sat down in front of the conference to see the seats. They broadcast the live experience of the red bean home with the mobile phone in the entertainment interactive video website. Xiang Ping audience introduced the red bean brand and product launch.

Due to the fans of the red broadcaster hosts, during the broadcast process, the two stage detonated the popularity of the fermentation, and the viewing data were very impressive. Among them, the number of people watching the "Li Chong" was 105 thousand, and the anchor watched 14 million 550 thousand times. The new forms of the live broadcast and the beautiful appearance of the anchor also attracted other spectators to take photos.

Nowadays,

The new form of distribution is constantly emerging. The video website and social business provider, which are based on the net red star, can stimulate potential consumption according to different needs, and directly turn the click rate into purchasing power.

The way of live broadcast makes the interaction between net red and consumers more authentic and pparent. Intuitive commodity display can bring stronger and faster liquidity.

At the same time, the way of viewing the online audience determines the way they buy, making the online store of the brand get more exposure.

This shows that the red bean home's move "Red Net + live broadcast" helps new product distribution way not only broadens the online marketing channel, mining potential users, rooted in subliminal ads, but also makes intelligent marketing of red beans home, enriching brand tonality and digging deep product attributes to lay a solid foundation.

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