Tai Zi Lung Men'S Wear Sideline Encountered Waterloo, The Main Industry Broken Arm To Protect Life.

According to the world clothing shoe and hat net reporter,

Because of its continuous losses and poor management, Tai Zi Long's clothing industry and commercial real estate, cultural and creative sideline industry have been in a state of deficit for a long time. Owing to the arrears of huge sums of money for up to a year, they have been jointly complained by a number of enterprises.

In arrears with more than 100 suppliers

The clothing industry has entered the cold winter in recent years. The net profit of enterprises has declined and the capital chain tension has become a "new normal".

A head of a supplier in Guangzhou recently complained to reporters that the Zhejiang Tai Zi Long Dress Limited by Share Ltd began to default on the supplier's loan amount of more than 20 yuan from the beginning of last year. Up to now, there are still more than ten million yuan outstanding.

According to the above person in charge, there are still many enterprises are in arrears of money, of which a larger amount is owed to tens of millions of dollars, and another enterprise has been defaulted for three years.

The reporter then contacted the head of the supplier who provided fabric for the prince. According to the introduction, the loan amount owed by the prince was over 600 yuan.

According to the responsible persons of the two enterprises, "in the past few years, the boss of Tai Zi Long has invested money in commercial real estate, invested more than ten billion yuan, and made a commercial body like Wanda, which is not good enough to sell, but now he is dragging his old bank to death and owes many manufacturers money."

In micro-blog, Cai Dongdong, the chief executive of Limited by Share Ltd in Zhejiang, the message from Wei ton textile chief said that Prince Tai Long had been in arrears with the loan and said that the capital chain tension was due to the diversion of funds from Tai Zi long to develop the real estate Yi Le City project.

According to reporters, in recent years, Prince has claimed that he is making loans, and will repay the loan, but so far, the debt repayment of Prince Tai Lung is only a drop in the bucket.

Zhejiang Prince Dragon

Vice president of Limited by Share Ltd then telephoned the reporter and said that the arrears of payment did exist, and the local government was aware of this.

"Tai Zi Long Dress due to the problem of guarantee, resulting in enterprise capital chain tension."

The deputy general said that the garment business of Tai Zi Long was difficult to operate and was communicating with suppliers and actively resolved through installments and other means.

At the same time, the vice president revealed that some suppliers who tried to expose themselves through local media and provincial TV stations were blocked by the local government.

According to the vice president, the total amount of loans owed by more than 100 suppliers is currently in arrears, and the amount of arrears per supplier is between 1000 yuan and ten million yuan.

Reporters rough statistics, Tai Zi Long delinquent payments have been over 100 million yuan.

At present, some deposits in Tai Zi long have been frozen by the court.

In response, lawyers said that enterprises could sue to the court, if the other party had property, they could apply for property preservation at the same time.

Animation and real estate suffered huge losses

As a matter of fact, since 2005, Taizi has started to make animated dramas without dressing up, and is trying to create a multi industry ensemble like Disney by creating the original IP Dragon Prince.

The reporter interviewed the public information system of national enterprise credit information and found that the Zhejiang Tai Zi Long Dress Limited by Share Ltd was established in 2008 with a registered capital of 150 million yuan, and both the legal person and the chairman are Wang Peihuo.

In addition, Wang Peihuo has also held nearly 30 corporate and board chairmen, such as Tai Zi Long Holding Group Limited, Zhejiang yalecheng Real Estate Co., Ltd. and Zhejiang long Dishi Culture Communication Co., Ltd., covering industries including clothing, wholesale, real estate, cultural media, retail and textile industries.

In 2005, the Tai Zi long holding group set up a culture communication company and began to enter the cultural industry.

Since 2008, Taizi has invested heavily in filming 156 episodes of large-scale children's anime, dragon and legends, ancient Chinese scientists, and then filmed "Dragon Prince", "Prince of dragons and Dragons", "Dragon Prince's Galaxy adventure" and other animated cartoons.

According to incomplete statistics, the investment of Prince Tai in animation and drama has reached nearly 300 million yuan.

According to Ma Guojun, assistant president of Tai Zi long holding group, the cultural animation and film base, which covers an area of 3500 Mu and has a total investment of several billion yuan (Tai Zi long holding 30% shares), has started construction in Zhuji in 2011, and is expected to be put into operation in a few years.

However, there is still no news about the construction of the prince city.

In fact, in the past ten years, with the call and promotion of local governments and related policies, many enterprises in Zhejiang have been involved in the "beautiful looking" animation industry.

However, some people in the industry calculated their debts.

A cartoon cost per minute is 10 thousand -2 yuan, while selling to TV station is likely to be only 1000-2000 yuan / minute. The price of broadcasting system is upside down. After the local government launched the subsidy policy, the bargaining power of the TV station is stronger, and the price of the purchase animation is also lower. The animation industry chain can not be formed for a long time.

Tai Zi Long clothing vice president also said that animation can not be profitable.

"Making animation investment is huge, even if there are local government subsidies, even if the animation is broadcast on CCTV and many other TV stations, after making and broadcasting hundreds of episodes of animation, the prince is still losing money."

Subsequently, Taizi long holding group aimed at the image of "Dragon Prince" in series animation, and intended to promote the development of the main industry from the perspective of amusement and children's wear.

In 2013, the group built a commercial and recreational project of YLE City Cultural Plaza, with a total construction area of over 180 thousand square meters, including three themes, namely, "Yi Le City, outlets", "Dragon Prince Edward Happy Valley" and "Yi Le City e-business building".

At the end of May last year, Taizi long invested 1 billion yuan in the construction of the "Dragon Prince" big IP to build an integrated tourism and leisure complex covering 100 acres. "Dragon Prince Happy Valley" opened in Zhuji International Trade City, YLE City Cultural Plaza.

However, as of now, there are only 2 comments on the website.

According to the supplier, the chief executive said that after the opening of the project, the efficiency of the project was not good enough, leading to the tight capital chain.

Taizi dragon clothing deputy general said, Prince Happy Valley is located in Zhuji, Zhuji as a county-level city, passenger flow, tourism resources and customer capacity is not ideal.

"At that time, it was good to invest in Prince Edward Happy Valley, but now it is really not possible, and the main business has been dragged down."

In August 2015, Kaiyuan Hotel Group announced the strategic cooperation with Tai Zi Long group, which will open up the industry sharing section of chain stores, hotels and tourism.

Loss of main business

The main business of Prince Tai has been poorly managed since 2014.

At that time, the lawsuit against Prince Han Wanqiang and franchisee came into great uproar. Then, Han Wan Qiang reported that he was suspected of tax evasion.

Han Wanqiang's report letters showed that Prince Tai was in breach of the law and violated the financial management system in the process of cooperation with franchisees.

Han Wanqiang once revealed that in July 2012, he found him through third parties. He said, "Tai Zi Long has nearly 10000 stores in the country, and every business is very good, especially in Anhui District, which sells millions of yuan a year, and now the company is actively preparing for listing, and there are many preferential policies" to join him.

The two sides tentatively agreed that Han Wanqiang would provide a house. The prince was responsible for decoration, goods and management. The turnover was 40% to the individual, and the expenses in the shop were borne by Han Wanqiang.

After establishing the basic cooperation plan, Han Wanqiang rented four facade rooms in Shouxian County South Street, Anhui.

In August 5, 2012, the two sides signed the Tai Zilong franchise contract with a term of three years.

Han Wanqiang began operating Tai Zi Long clothing store in September 2012.

However, after a period of operation, Han Wanqiang turned to

Company staff send SMS messages, the main content is "our business has been dismal, serious loss, inability to pay rent since its opening, so it can not be operated, and the company has never settled accounts.

I declare the operation closed immediately. "

In an interview with the media, Han Wanqiang said that Prince Tai did not inform him of the franchise information of the company according to the "franchise management measures", and there was a situation that he boasted about the number and operation of the franchised stores. Later, he realized that most of the shops in Anhui were poor.

What's the operation of the prince's Dragon store with nearly 10000 stores? A reporter's survey found that since July 2015, Tazi lung began to try out the social distribution system. On the "cloud business" platform that the brand has already been on, Tazi long recruited consumers as "business partners", that is, distributor of micro dealers.

According to the official description of Taigi lung, as long as consumers buy a garment under the cloud business platform, they are eligible to become the business partners of Taigi long.

Consumers can share the products of dragon products in social channels. After the paction, orders are received and shipped by the official platform of the prince's Dragon. The distributors do not need to hoard goods, and can get the sales commission directly (about 32%).

Tai Zi lung said that the project attracted tens of thousands of people to join in 15 days and became a brand partner.

It is reported that the "cloud business" platform of the prince is currently in contact with WeChat's third party service providers such as micro Union, or pave the way for the establishment of the micro business system.

From the micro business system published by Prince TSE lung, the brand distributors are divided into three levels: the Dragon Pavilion, the sub clan hall and the Tai nationality hall.

Deputy chief of the prince's clothing said that in the current situation, it's hard to make money.

The official said that there were more than 1000 stores in the best stage of operation, and there were only about 200 stores still operating, and all the stores in Beijing were closed.

He said that in order to increase revenue and reduce expenditure, the company would also cut down the size of enterprises and reduce the scale. In addition, the company was actively communicating with suppliers, and plans to repay the debt from two years to the end of this year.

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