Barbara Leads The Fashion Trend, Seven Children'S Wear 3.15

In March 15, 2016, the domestic children's clothing industry leader balaba led seven children's clothing, jointly launched the "children's wear in China Fashion" as the theme of Juhuasuan children's clothing joint activities, this joint activities, adhere to the quality of feedback to consumers, and strive to provide more cost-effective fashion products, so as to create a new way of children's clothing industry online brand association.

The seven brands are strong and United.

It is understood that the total sales of the joint event reached 15 million, which is the largest joint brand activity in the children's wear industry.

On the same day, the five largest brands in the seven brands (balbala, minibalabala, piglet, Mickey Dink, one bay city) were easy to squeeze into the children's clothing industry trade index TOP5. For the first time to try the joint activities of large multi brand cooperation, the results were commendable, creating a good story in the industry.

3.15 voice for consumers, seven children's clothing to pmit positive energy

Entering the March, New York, Milan, London and other major fashion week began to compete, and the 3.15 of the traditional protection of consumers' interests also arrived on schedule. At such a time point, the seven children's wear brands (Barbara, minibalabala, buddy, pig, Gobel, Mickey DIN, a bay city, and Mai Mai) jointly launched Juhuasuan.

With the 4999 seven fashion capital tourism funds returning to consumers, the fashion of 3.15 children's clothing is becoming fashionable. It is not only for the children's clothing industry in China to make fashion voice, but also to practice consumer oriented and always take quality as the first priority.

Global fashion inspection as an opportunity to play a new way of playing online children's clothing Union

According to the person in charge, the grand joint event came from a global fashion survey led by pig pig early this year. The group of seven children's clothing brand leaders went to Europe, Dubai, Spain and other cities. At the same time enjoying the fashion and gluttonous feast brought by the fashion capital of the world, it also surprised to find that the gap between the children's clothing industry at home and abroad has been shrinking and the unique advantages of the children's clothing in China.

After visiting the motherland, the seven brands decided to take advantage of the pursuit of the 3.15 winds to carry out the grand joint activities, and to seek new and different ideas in the way of activities. Seven brands of fashionable urban sites with their own brand tonality (Bala New York station, mini Bala Greece station, Bardi Bardi Seoul station, one bay Royal City London Station, little pig banner Paris station, Mickey DIN Milan station, Mai Ke Bell Madrid station) to demonstrate the fashion city style series represented by them, and send them to the 4999 Travel Fund of seven fashion sites respectively.

At the same time, the combination of play has also made the seven brands taste the fruits of the first prize, and the different way of displaying sales in the store is that the new media communication has a significant effect on the preheating. At the WeChat end, Barbara's hair has been spread by the big character poster with the theme of "children's clothing is in fashion, or something different", and the help of Arbor Day activities. In the circle of friends, it has attracted a share of the wave of popularity. At the micro-blog side, the BARBALA seven brands have co sponsored the voice, launched the 3.15 proposal, promised the genuine products, guaranteed 30 days free return, and the award forwarding mode made the communication effect expand in an all-round way.

This grand joint event has triggered a heated debate on the online brand category of mother and infant, and even the whole children's clothing industry. It has had a great impact on the traditional marketing mode before the children's wear industry. Shao Feichun, general manager of Semir's electricity supplier, said: "the joint activities of multi brand, multi-dimensional and multi play are also a bold attempt for Barbara. In this bold attempt, we have not only gained beautiful sales data, but also gained the praise and recognition from the industry, which will also be a brand new start for Barbara's efforts in Chinese children's clothing." therefore, the far-reaching impact of this grand joint event is not only a refreshing of data, but also a good opportunity to stimulate the new vitality of the children's clothing industry. And

The joint activities have achieved gratifying results, and the advantages of the platform are very important.

E-commerce high-speed development period, platform advantages of self-evident, and platform advantages of self-evident, and the platform advantages of self-evident, this joint activity went smoothly, and the joint activities went successfully successfully, and the success of the uninunininus of the world and launch of the world of all the uninuninuninuninuninuninuninuninuninuninuninuninuninuninuninuninuninunininus of the whole out of the launch of the whole out of the launch of the whole out of the launch of the whole out of the launch of the whole out of the launch of the whole out of the launch of the whole out of the launch of the whole out of the launch of the whole out of the launch of the whole out of the uninunininus of all the uninuninuninuninuninuninuninuninuninuninuninuninuninuninunininus of all inuninunininus the role.

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