Children'S Brand Balbara Suzhou Explores The Way To 2020

January 8th, Barbara 2016 brand development forum in the beautiful ancient city.

A group of more than 170 agents from the whole country gathered together to explore Barbara's road to 2020.

In 2015, the number of Barbara stores exceeded 4000, with annual sales reaching 7 billion, increasing for more than 25% in three consecutive years and becoming a market share of 4%.

The leader.

Data show that in 2015, the size of China's children's clothing market was about 150000000000 yuan, and by 2021, it would reach nearly 300 billion yuan. Nearly doubled space for growth will bring new opportunities and challenges to the development of Barbara in the next five years.

In the first ten years of development, Barbara made China the first from zero. In the next ten years, Barbara strives to squeeze into the world's brand of children's wear.

This forum focuses on the development plan of Barbara brand in the next five years, and puts forward the general strategic goal of building Barbara into a Chinese market and accomplishments of world-class professional children's clothing products.

On the same day, Qiu Guang, chairman of the board of directors and delivered an important speech at the conference, said that the road to 2020 is of great significance and is integrated with Semir's fifth "Five Year Plan".

The company's overall plan is that by 2021, Semir platform will strive to achieve 80 billion sales, truly become China's leading and top 20 world multi brand apparel group; meanwhile, Barbara children's clothing plan achieves 25 billion of sales target, achieving the first cross world lead from China to the world.

To achieve this ambitious goal and create a brand dream, three tasks need to be done to promote the integration of the four.

He pointed out that the three task is to do well in products, services and distribution.

Among them, the key to good product is to design well, make good and sell well, strive to achieve product qualification rate and total warehouse pass rate to 100%, and realize the pformation from supplier OEM to ODM business mode.

To do well in service means innovation organization structure, enhance organizational capabilities, and in-depth amoeba management. At the same time, strengthen the institutionalization, systematization and standardization through the construction of logistics infrastructure investment and the construction of two satisfaction projects, and further enhance customer satisfaction.

The best allocation is to coordinate the interest relationship between the one or two level customers, and to provide benefits for the two or three level customers through the measures such as direct franchise and management. At the same time, we will strengthen the policy support for the first class customer companies, further expand the incentive scope, relocate the distribution mode, and implement equity incentive.

The four integration is the integration of local advantages and platform advantages, the integration of offline channels and online channels, the integration of product operation with consumer management, and the integration of children's clothing with other children's industries.

Finally, Qiu Dong put forward four requests to all agents: first, to be firm in confidence, that is,

We have confidence in the development, confidence in Barbara's 25 billion goals, confidence in Semir's strategy and future layout, Semir's strength, responsibility and culture, confidence in our team and confidence in our choice.

Two is to adhere to the main business, that is, not to be tempted by the interests of the outside world.

Three, stick to the brand, believe in the strength of the brand, and believe in the future of Barbara. We believe that the responsibility of the client, the building of the team, the building of the platform and the mechanism of the partner will bring new strength.

Four, we must persist in innovation and create a management and mechanism innovation template for Semir's future development through innovation in production mode, service innovation, organizational innovation and team innovation.

At the meeting, Xu Bo, executive vice president of the stock company and general manager of Barbara Business Department, gave a detailed analysis of the current industry structure of the children's wear market, and put forward the next strategic development goal for Barbara's current industry opportunities, first mover advantage and resource integration.

He said that the company will further promote the pformation of business mode, focusing on users, upgrading products and integrating supply chain, and orderly promoting the pformation of big city planning and agent system to regional service retailers, so as to create a competitive star product story, and make Barbara a brand of children's clothing that is proud of consumers.

Subsequently, he shared the enterprise's continuous success formula, that is, the right strategic x organizational capability, and put forward new requirements for the Department and customers in strategy and organization.

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