Nike Hands Li Na To Launch The First Chinese Athlete Joint Series

According to the world clothing shoes and hat net, after two years of retirement, Li Na finished the event of women's life with amazing speed.

Nowadays, Li Na has completely lost the domineering spirit on the court, and the whole person appears a lot of peace.

Only introducing my own joint series.

Only then did I have a little bit of the original appearance.

"It's unrealistic to say that I am involved in the design. I just tell the designer what I think, and then we will decide what design to use together." Li Na introduced his own joint logo. "The final version and the first edition are actually quite different, but when they showed me this design, I said I wanted it."

The Li Na series is designed by LOGO.

In February 23, 2017, the American sports giant

Li Na announced the launch of Li Na's personal joint series in Beijing. In this regard, the former retired female tennis superstar, who retired more than two years ago, became the first Chinese athlete to launch a personal joint series in Nike.

This is the first Li Na series to launch the campaign for women's sports and fitness. In the first quarter of spring and summer 2017, the Li Na series includes women's fitness and women's lifestyle.

Products from sports underwear, training vest, tight pants to T-shirt, Hoodie and woven sports pants.

The entire Li Na series will feature a personal logo of Li Na, a circular pattern consisting of two initials of "L" and "N", with feminine tenacity and elegance.

The whole design is inspired by Li Na's love and loyalty to tennis, just like the tennis track after a perfect stroke.

The series will be launched in March 1, 2017 in the Greater China region.

For today's athletes, signing a sports brand means getting started, and it is a step to really launch the joint name.

American sports giant Nike has signed many Chinese athletes such as Liu Xiang and Yi Jianlian, but this time the first joint series is Li Na.

Such support is especially valuable for Li Na, who has been busy with family life after retirement, but seldom in the mall.

Li Na said: "after 20 years of cooperation, it can be said that Nike has witnessed me from a little girl who can play a little tennis to become a Grand Slam champion.

There were many sponsors in the past and now, but not every sponsor has witnessed this way from beginning to end like Nike.

There were a lot of Midway sponsors, and some of them ended up cooperating at the hearing of Li Na's retirement.

Li Na, who attended the joint series press conference.

At the end of Li Na's career, with her two grand slam championship, business value also reached its peak.

But in 2014 this year, from the beginning of the Grand Slam championship to mid year injuries, and finally retired in September, sponsors quit and terminate the contract, rumors and truth are endless.

At the time of retirement, Li Na once threatened to do tennis school after retirement.

However, more than two years later, Li Na now admitted that she still wanted to be simple, and pursued perfection. She found that the idea was not consistent in her communication with her partners. Therefore, although she insisted that she would insist on doing tennis school, the project timetable was extended indefinitely.

Under such a background, Nike's leaving behind is deeply moved by Li Na.

"I think after all, Nike is a sports brand, they know more about the hearts of athletes, even if Li Na retired, and now the cooperation may even be closer than before," Li Na sighed. "To this day, looking back and seeing Nike for 20 years is not just about the relationship between sponsors and athletes, but then I think we will become more and more like family members."

Chinese women's football goalkeeper Zhao Lina shot hard shots for the Li Na series.

Despite two and a half years of retirement, this time there is no doubt that Li Na has set a new example for Chinese athletes.

After the Rio Olympic Games in 2016, many athletes became net red, but filming, platform and micro-blog advertising were not long-term solutions.

Now, Nike and Li Na have made a demonstration to these new sports superstars: for athletes, they can enhance their brand status as much as possible through sports achievement and field calling power, and then launch their personal joint series to further enhance their commercial value; and for sports brands, the star's personal series is both an affirmation and a deep attempt for the commercial value of the contracted athletes.

Li Na, a retired woman who has finished a child and a daughter, will be fully resumed in 2017. In addition to the joint series with Nike, she will open the restaurant with the new elements in Wuhan in March. The restaurant will have the only menu in the country, the main dish is Li Na's favorite Wuhan dish, and Li Na, Li Na and Peter Chan director, is expected to start shooting in the second half of the year.

More interesting reports, please pay attention to the world clothing shoes and hats net.