The Forerunner Of The "Go Out" Fleet: Global Posture And Internationalization Of Dai Yin Group

Shandong Dai Yin Group invested $100 million in Malaysia two phase 120 thousand combed yarn project at the end of November 2016, and started in the Malaysia Industrial Zone, Johore, indicating that the Dai Yin group has accelerated its overseas layout and has taken a new step.

The construction of a 100 thousand item spinning project in the Malaysia Johore industrial zone was completed in May 2015, and it was realized in May 2015. The start of the two phase project shows the determination of Dai Yin group to further implement China's "one belt and one road" development strategy. The new 120 thousand spindles high level spinning production line with the world's first-class level is planned to launch production in May 2018 and increase the sales revenue by 100 million US dollars. After that, Dai Yin group also plans to invest 200 million US dollars in October 2017 to build three projects. The new 200 thousand spindles spinning production line will further form scale efficiency and build a world-class textile model factory. After the total production, the total production scale will reach 420 thousand spindles, with annual sales income of 400 million dollars and over 30 jobs. Looking back in March 2014, Dai Yin Group invested 100 million US dollars.

In the overseas layout of Dai Yin group, Malaysia project is not the first one.

In the Chinese textile industry's "going out" fleet, the flagship of Dai Yin has already set sail.

As early as in 1999, Dai Yin group took a look abroad. After ISO9002 international quality system certification, ISO14000 international environmental protection system certification and ISO18000 health and safety system certification, Dai Yin group gained the right to import and export independently, and realized the shift from the domestic market to the international market. Production, technology and quality were pferred to the export oriented railway.

We have set up an independent accounting and import and export limited liability company with the right to import and export business, so that the scope of import and export business of the group has been expanding.

Since then, Dai Yin group has established its own franchise network of Dai Yin denim with its own advantages and worked with Italy BBS company. It has established a Shanghai office with the French merchants and established a Shanghai office in Qingdao with merchants from Japan.

The establishment of these cooperative relations will play an important role in stabilizing the market, guaranteeing quality and promoting exports in the future.

With the increasingly fierce competition in the textile and apparel market at home and abroad,

The quota has been decreasing and processing fees have been greatly reduced. In order to find new space for enterprise development, Dai Yin group has established a trading branch in the United States and Canada.

"It is necessary to face the customers face to face and make the service to others' doorway", said Zhao Huanchen, chairman of Dai Yin group.

Through the acceptance and good service of international orders, the international road of Dai Yin has grown rapidly.

According to customs statistics, in recent years, the export of woven garments by Dai Yin has been at the forefront of the domestic market.

Import and export business has become a booster for Dai Yin group's international development.

After that, Dai Yin group entered a stage of comprehensive pformation and upgrading. Not only has it invested in the world's top grade special yarn production line, the high-end denim production line, the senior suit model workshop and the high-end denim clothing model workshop, but also has built the Shandong provincial technology research and development center, giving full play to the advantages of "national textile product development base", and carrying out technical cooperation with the Chinese Academy of Sciences, Donghua University, Tianjin University of Technology and other scientific research institutions and tertiary institutions, so as to comprehensively enhance the competitiveness of Dai Yin's products in the international market.

In the course of future development, Dai Yin group will focus on technological innovation and brand innovation, and promote the industrial process with the development of independent brands. At the same time, while promoting product mix and changing the development mode, Dai Yin will enter the high-end product segment and continue to appreciate along the global value chain.

As Zhao Huanchen, chairman of Shandong Dai Yin textile and Garment Group Company, said, "sustainability is not limited to some kind of inertia. Instead, it must constantly adapt to the changing situation and make good use of the situation and make the best of the future. Hi-tech enterprises must update their products quickly. If we are not sensitive and not timely, they will be abandoned by the market.

In order to expand the living space, adapt to the needs of international competition and do a good job in brand promotion, we must expand our horizons to foreign countries and participate in international market competition.

In recent years, the cost of raw materials and labor in domestic textile enterprises has risen sharply.

The competitive advantage of enterprises is gradually disappearing.

It only corresponds to about 60% of China's raw materials, and the raw material cost is only about 70% trillion yuan in China. The processing orders in Europe and the United States continue to shift to the India, Vietnam, Kampuchea, Malaysia and other neighboring countries with more comprehensive cost advantages, effectively avoiding the current situation of the us and Europe's restrictions on Chinese textiles, improving the current situation of domestic production capacity, stimulating domestic textile exports, promoting the sustainable development of enterprises, achieving the optimal allocation of domestic and foreign spun yarn resources, and creating the international Dai Yin. At the same time, according to the development strategy of China's "one belt and one road" strategy, the international operation has been continuously intensified. After many investigations, the Dai Yin group incorporated the Dai Yin textile Malay west company in Malaysia in 2013, and realized the optimal allocation of spinning resources at home and abroad. Because labor costs

The total investment of the project is 400 million US dollars. In three phases, we will build 42 items of 10 million spindles and high grade combed yarn. Based on high starting point, high grade and high standard, we will introduce the world's most advanced textile equipment, produce high-grade yarn with world-class quality, and strive to build a textile model factory in Southeast Asia.

The planning and design concept, equipment advanced level, labor employment level, product quality grade and economic benefit index have reached the international advanced level, highlighting the differences and characteristics, realizing the high grade, high added value and high technology content of the products, giving full play to the mature spinning process, product development and management experience of the domestic enterprises, so as to make the product quality and comprehensive competitive advantage more prominent.

During the construction of the Dai Yin textile Malaysia Company project, Malaysia government, Ministry of trade and industry, Johore state leaders, industrial parks and other relevant departments, as well as local financial institutions, the Chinese Embassy in Malaysia, the Shandong provincial chamber of Commerce and the Tai'an municipal government, all provided various preferential policies and convenient conditions for the project construction, gave strong support and help, and provided solid guarantee for the smooth completion and operation of the project.

Khalid Nordin, State Secretary of Johore, said that Dai Yin group seized the opportunity of China's "one belt and one road" construction and implemented the internationalization strategy in depth. The successful construction of Malaysia Company is the best witness for China and Malaysia to strengthen economic and trade cooperation and mutually beneficial development.

He spoke highly of the construction and operation of the Dai Yin textile Malaysia phase I project. It pointed out that the first phase project has become an important project to stimulate the industry, promote employment and promote development. The construction of the two phase project will further promote the development of local economy and society, create more employment opportunities, increase local fiscal revenue and earn foreign exchange earnings, and play an active role in promoting friendly exchanges and economic cooperation between China and Malaysia. Dai Yin textile Malaysia Company has become a successful example of Chinese enterprises investing and building factories in Malaysia.

He said that the Johore state government will continue to support the construction and operation of Dai Yin textile Malaysia Company, providing wider space for development, creating a better quality development environment, and helping the company to further expand and create new achievements.

As a large comprehensive enterprise integrating spinning, weaving, clothing, import and export trade and pnational production and operation, the top 20 enterprises in China's cotton textile industry face

With the trend of regional integration, Dai Yin group looks at the trend of industrial development from a global perspective, persists in implementing the strategy of "going global", accelerates the internationalization process, promotes the pformation and upgrading of the traditional textile and garment industry, and speeds up the shift of enterprise development.

Following the establishment of trading companies in the United States and Canada, textile companies were set up in Malaysia and exported to more than 80 countries around the world.

To invest and build factories in Malaysia is the opening work of the Dai Yin group, which is closely following the national "all around" strategy and speeding up the overseas layout. It has established the goal of building a world-class factory from the very beginning.

In the construction of Malaysia Company, Malaysia government, Ministry of trade and industry, investment committee, Johore state government, local industrial park, major financial institutions and other relevant departments have given good policy support, creating favorable conditions for the smooth construction and operation of the project. These care and support inspired the Dai Yin group to make progress and create new achievements.

According to Huang Huikang, Ambassador to Malaysia, more and more Chinese enterprises regard Malaysia as the preferred location for overseas investment under the guidance and impetus of China's "one belt and one road" initiative and the international capacity Cooperation Initiative.

Dai Yin group's investment and construction in Malaysia is a successful case of cooperation between China and Malaysia. While realizing its own development, Dai Yin group promoted the pformation and upgrading of Malaysia's traditional textile industry and made contributions to the economic development of Johor.

Zhao Huanchen, chairman of Dai Yin group, said that through the pnational layout investment, Dai Yin group stood at a new strategic height to overlook the development of the enterprise, and considered the future growth space from the global perspective, and realized its growth and development in the tide of economic globalization. Dai Yin group will rely on the Malaysia textile project to build the largest textile and garment industrial park in Malaysia, to seize the opportunity of China's textile industry to reshape the international competition pattern, and to promote more domestic textile enterprises to enter the development.

In addition, Dai Yin group will take the modern textile industry as the foundation, take clothing as the guide, base on the development goal of "creating a century enterprise", take the direction of scientific and technological innovation and brand cultivation as the main direction, accelerate the cultivation of core products, core technology and core competence, create the famous brand of "Dai Yin" brand at home and abroad, cultivate the "Renault" brand into a world class clothing brand, intensify international operation, realize global procurement, globalization design, global production layout, global sales, innovate management mechanism, build a contingent of talents, foster enterprise culture, foster sustainable competitiveness, and strive to develop into a large textile and garment enterprise group that will maintain vitality and lead the trend, and strive to achieve sales income of 10 billion yuan by 2020.

Looking at the world, the world economic structure is changing all the time. Dai Yin has never ceased to move forward. It has always pursued the open and absorbing attitude, based on the global spirit and the broad mind of the world, facing the new opportunities and challenges, speeding up the process of branding and internationalization, realizing the global layout of production factors, making efforts to create strong textile and garment enterprises that are closely following the times, flying dreams on the new Silk Road, and achieving new leaps and bounds.

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