Chinese Tourists Fall In Love With Free Running Luxury Stores In Europe.

After visiting the famous Westminster Abbey, Big Ben, and Houses of Parliament in the city of London, Chinese tourists go to the high-end jewelry store to enjoy a reasonable taste.

But what they may not have realized is that when they have bracelet and Swiss watches in the shop, their trusted tour guides can get 10% of their purchases.

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As a rule, tour guides and travel agencies and luxury retailers agree that the rebate of each tour guide is 10% and the travel agency's rebate is 2.5%.

Kickbacks are usually paid after the event (after a long time after the tourists buy jewelry or watches), and the top tour guides of the Chinese group earn 250 thousand pounds a year. The three lovers who are familiar with the tour guide say so.

This practice is very popular, so the industry says that most famous jewellery and watch brands are involved, causing unfair incentives and even potential bribery.

The tour guide, Eileen Gao, has a Putonghua in Mandarin. Her job is to use Chinese and Pakistani tourists to travel to all the famous places in London.

If tourists take the initiative to offer shopping, she will take them to the famous department stores, which she thinks tourists are happy to go to and they can get kickbacks from them.

"It depends mainly on a better relationship."

Miss Gao said that she received the kickbacks, "the shops are eager to be a Chinese tourist business."

According to statistics from the British Tourism Administration (VisitBritain) of the British Tourism Management Agency, the largest number of Chinese tourists in the United Kingdom are: the average consumption per capita in 2015 was 2174 pounds, which was 3.5 times the average tourist expenditure.

Three years ago, China has not yet ranked among the ten most valuable tourist entry countries in the UK. But with the rise of the middle class in China, its desire for tourism and shopping is also increasing.

In 2015, China was the ninth largest source country of inbound tourists in the UK (a total of 586 million pounds consumed by Chinese tourists).

From December 2016 to February 2017, the number of flights booked from China to the United Kingdom increased by 38% over the previous year, according to the analysis of ForwardKeys data from travel agencies and online bookings.

EastSong Consulting is a company that has cooperation with 10 thousand tour guides in Europe and North America. Its founder and head of the British market is China Peter Peter Recknagel.

EastSong has branches in Frankfurt, London and New York.

Lake Vegl said: although its main business is in the European continent, the performance of the UK market is even brighter because of the depreciation of the pound and tourists' fears that the continent is facing terrorist attacks.

EastSong provides mobile phone version App for tour guides: which stores give kickbacks for tour guides, information about products sold by stores, and how to help visitors to apply for refund of VAT.

EastSong also handles the kickbacks after shopping: the luxury Brand Company pays the corresponding rebates through the computer system to the tour guide.

The major Brand Company can sell themselves directly to EastSong guides on App mobile phones, and EastSong will organize seminars for major brands every year.

EastSong even provides Chinese version of shopping maps for Chinese tourists: list the brand names that they cooperate with.

Recknagel said: "every luxury company always comes to the door instead of EastSong," he called the partner "partner".

Whether all partners give kickbacks to tour guides is unknown, and Recknagel is unwilling to confirm.

He said Chinese tourists were also aware of the kickbacks for the tour guides, and even asked the tour guide to take them to the shops that gave kickbacks.

"Taking a kickback is not a shameful thing at all. It's perfectly natural."

He said.

Recknagel declined to disclose the specific rebate number and what famous brands paid kickbacks.

A global luxury giant, an anonymous manager, said that most world famous companies will pay kickbacks to tour guides, adding that they are interested in knowing the details of the tour guides. Then the company will arrange activities inside the store to build a good relationship with the tour guides and introduce the products they sell.

Once the relationship is established, the tour guide will directly bring tourists to the brand sales point.

Henry Priestley, a senior consultant in retail affairs at RPC law firm, said: "tour guides and Brand Company should pay attention to the relevant laws and regulations". "Henry," said Brand Company.

If a tourist is cheated or subjected to some kind of adverse effect (whether it is providing false information or not providing relevant information, such as tour guide commissions), the merchant violates the consumer protection law.

Priestley said: this may mean that tourists are flickered (if they know the kickbacks, they will not buy them), or the selling price of the items purchased by the shop members to sell them to the tour group.

Said: in extreme cases, some commission payments may violate the UK's Bribery Act. Tourists pay tour guides a certain fee and ask to go to specific shopping shops, but in fact they are taken to a store where tour guides secretly collect rebates.

This does not imply that any person or company mentioned in the article has done such a thing.

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Before the end of last Christmas holiday, the British luxury brand Asprey invited Mandarin speaking guides to its Bond Street store to show its production line, its brand and the relationship between staff and tour guides, so as to encourage the latter to bring tourists to their homes.

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Asprey spokesman declined to respond to "private consultation with tourists" and payment of tour guides' kickbacks.

Austria jewelry brand Frey Wille specializes in the production of artistic inspiring Enamel Jewelry. Its Piccadilly store in London is opposite to the Fortnum &Mason high-end department store. It gives kickbacks to tour guides with 10% tours from the group to the store.

"We must emancipate our minds on how to attract Chinese tourists to shop."

Frey Wille London Regional Manager Pia Bittner (Pia Bittner) said.

The tour guide is always "in line with money," she added.

He said he hoped EastSong would encourage more highly educated and well trained tourists to shop at their stores.

House of Hanover, a luxury department store, is close to the bus stop (between Regent Street and Bond Street). It says its sales are almost entirely dependent on tour groups conducted by Chinese and Korean tour guides.

David Basrawy, a shopkeeper, says kickbacks are usually paid through EastSong after tourists and guides leave.

"I am sure that smart tourists may be aware of that, but the European retail industry is reluctant to make a big difference."

He said.

More and more free travel of Chinese tourists (without Tour Guides) makes it possible to realize the sales practice by paying tour guides rebate.

"The revenue that business and travel agencies co operate to guide tourists' consumption will decrease."

Domenica di Lieto, general manager of Emerging Communications, China Digital Marketing Company, said.

However, as long as the trend is not dominant and tourists continue to shop, tour guides and luxury brands will continue to take kickback practices to the end.

For more information, please pay attention to the world clothing shoes and hats net report.