Chen Anqi: The Internationalization Road Of A Post-90S Designer

Over the past 22 years, Mercedes Benz has been an important advocate and partner of international fashion events.

At present, the brand is actively participating in the activities of more than 50 international fashion platforms, including Mercedes Benz Fashion Week in Beijing, Madrid, Amsterdam, Istanbul and Berlin. It is also an important partner of Yale international fashion and Photography Festival.

As part of the brand support for the international fashion industry, Mercedes Benz continues to support the development of many talented young designers through Mercedes Benz international designers exchange program, providing a unique platform for cutting-edge and well-known designers to enable them to display outstanding works in overseas markets and bring outstanding designs to more international audiences.

This program was first established in 2009, and is one of the important initiatives launched by Mercedes Benz in the field of fashion. It is widely implemented in all Mercedes Benz Fashion cooperation platforms all over the world.

It was launched by Mercedes Benz and was strongly supported by the industry authority.

Mercedes Benz is committed to training and helping potential designers, and the international designer exchange program confirms the efforts of the brand in this regard.

2017 the official calendar of the second day of Milan fashion week in autumn and winter, the name of a Chinese designer has attracted many people's attention. She is Angel Chen Chen Anqi.

But you know that she was born in 1991, and is an incredible post-90 designer.

Chen Anqi interviewed written records:

1, what is the mood of the great show when it comes to a successful conclusion?

I am very excited now, because I didn't watch the monitor and I didn't know what had happened in front of me, but I wanted to show the best side to the audience.

2, let's introduce the design inspiration for this season.

This season is about a modern tribe, with a lot of elements coming from Africa, Morocco and Nigeria.

You will see that a lot of hand embroidery or beads or even small gifts are related to handwork, fabric and printing.

We also worked with a French fabric company to develop many kinds of fabrics, such as the colored angel on the fabric, and the color printed fabric, including fur, which is redeveloped.

So, this show is a series with cultural color, presenting in a more modern way.

I think I am very lucky because I have seen some designers sponsored by Mercedes Benz, and I am the youngest, so I feel very lucky and grateful.

Mercedes Benz has given us the best support, from our show in Milan, the arrangement of personnel, arrangements for public relations and invitation to the media, even styling, music, all the best things have been given to us.

So I really appreciate it.

4, the design of Mercedes Benz GLC coupe has attracted widespread attention with its fashionable appearance. Mercedes Benz has also been closely associated with the fashion industry for many years. How do you view their fashion design concept?

I think behind their fashion design concept is that they want to do their best.

They have a slogan I think is cool, "best or nothing", you may see it looks very fashionable, but in fact, every detail wants to do the best, including my cooperation with their team, is not that it is the most fashionable, but the best.

It should be said that the 3 point is 1.

Very rich color 2.

The character line is very vague, neutral, breaking through the line of character 3.

More about the development direction of young culture, the younger generation.

My brand consists of these 3 points.

Because the brand has just started, we put more time on products, such as we will spend a lot of time in France to pick fabrics, design their own fabrics, spend more time on technology and products, so I am not worried about being eliminated, there will be new designers, I care about whether I can satisfy myself.

7, the next plan?

From London to Milan, I think Milan is a very good start. Before I visited Milan, I visited the local shops and went to fabric fair, and I also studied many local fabric companies. So, next, we may have some development, including the company and showroom, probably starting from here. It seems that this Mercedes Benz put me in Milan show. In this more internationalized environment, I saw more possibilities for me. In order to pull myself to this height, I should arrive at a new level as soon as possible in the future brand strategy, so the next direction must be more internationalized.

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