He Also Had To Change His Style To Cater To This Wave Of Movement.

It is learned that under the background of good development prospects of the global underwear market, online retail giant Amazon also announced this month that it will sell its own brand lingerie on its US website.

It is reported that the underwear industry in the United States is undergoing rapid changes. The millennial generation represented by the 90s prefers healthy and comfortable underwear.

When the industry shuffle, it is the best time to quickly launch a product that is more in line with consumer tastes.

So Amazon feels the opportunity.

The latest report of Transparency Market Research, an American market research firm, shows that

With the growth of sales and the rise of e-commerce business, the global underwear market will grow to 55 billion 830 million US dollars from 33 billion 180 million US dollars in 2015 to the end of 2024.

According to the report, the global underwear market will grow at a compound annual growth rate of 6.4% from 2016 to 2024.

At present, LBrands, LVMH, Jockey International, Hanes International, PVH Corporation and other global underwear brand giants dominate the development of the whole market.

From the perspective of product type, underwear can be subdivided into bra, lady's underwear, household clothes, body sculpting underwear and others.

Among them, bra as a necessities of women, by 2024, the market share will grow to 36%, leading the global underwear market.

Due to the increasing concern about health and fitness, this trend will promote the demand for sports bra in the coming years.

Sales channels benefit from convenience and choice.

For many reasons, the electricity supplier dominated the global underwear market in 2015.

In the future, with the popularity of high-end smart phones in the younger generation of consumers, sales of underwear will be further increased.

From the perspective of regional market, the European market is the largest underwear consumer market in the world in 2015. It will continue to lead in the next few years and will account for 33.6% of the global underwear market by 2024.

In addition, the emergence of more popular brands in China and India will also promote the growth of the global underwear market.

At the same time, "sports wind" swept the underwear market is also an indisputable fact.

There are not only sports brands such as Nike, Adidas, Under Armour, but also countless new brands, and even the Victoria (s Secret), which has always been the main player in Vitoria, has been aware of the need to do something in sports, leisure and comfort after a sharp decline in sales.

Last April, L Brands, a virgin parent company, announced the adjustment of its product strategy.

To develop sports underwear.

Its sports products mainly include sports vest, tights, sports shorts, and its style is more younger and personalized.

It is not only the international market movement underwear consumption hot, in domestic, this trend is also quite obvious.

According to the statistics of the State General Administration of sports, it is estimated that by 2025, the population of China's sports will reach over 500 million, of which the female population will account for 40% (200 million or more).

Under the overall trend, the sports consumption market shows two obvious trends: first, the female market will become a new growth point; two, women's consumption of sports equipment increases by more than that of men.

Sports underwear is developing rapidly because of the rapid growth of women's population. The total market volume will reach 20 billion yuan to 30 billion yuan.

For more information, please pay attention to the world clothing shoes and hats net report.