Ralph Lauren When Is The End Of Chaos Restructuring?

According to the world clothing and shoe net, the Ralph Lauren Corp. Ralph Lauren group announced two new appointments, indicating that the group's chaotic reorganization for many years did not know when it was the end.

Prior to the departure of Tom Ford International Tom Mendenhall will be the group's Men s Polo, Purple Label, Double and Double brand President, in charge of all Men's wear Business Design And business operations; Jonathan Bottomley is the chief marketing officer of the group, which is responsible for the global marketing of the entire brand of the group.

For the new management adjustment, Ralph Lauren Corp. Ralph Lauren Group founder, chairman, acting chief executive officer, chief creative officer Ralph Lauren Ralph Lauren Ralph Lauren said that the above two managers' resume is impressive, and when the group enters the next chapter, it will continue to add talents.

The appointment is the latest revision of the group's announcement of the chief executive Stefan Larsson's departure in May 1st.

In February 2nd, the Ralph Lauren Corp. Ralph Lauren group announced the announcement of its quarterly announcement that CEO, once popular among the founders, stepped down and stunned the market and industry. Wall Street was disappointed by the nearly 80 year old Ralph Lauren Ralph Lauren, who could not lead the group out of the predicament, and was unwilling to delegate power to competent professional managers, and immediately punished the company.

The news of the downfall of Stefan Larsson led to a 12.32% drop in the share price of Ralph Lauren Corp., Ralph Lauren group, which was the largest single day decline in more than a year, and the market value also evaporated 900 million dollars a day.

Ralph Lauren Corp. Ralph Lauren group's latest two appointments are also surprising.

The chief marketing officer, Jonathan Bottomley, previously served as the chief strategist in Vice Media, a media company. Before that, he served in the same position as Bartle Bogle Hegarty, a creative agency. Despite the agency's retail service, she had no experience in the company. He will report to Val e RIE Hermann and founder of the group in April 3rd.

Compared to Jonathan Bottomley's "rookie" Tom Mendenhall is very experienced, he served Tom Ford International for more than 10 years, and served as chief operating officer in Tom Ford group. She has served the two famous global brands of Gucci Gucci and Abercrombie & Tan. He will take office in March 29th and report to Val RIE Hermann.

It is worth mentioning that Val RIE Hermann is also a member of the company in 2014 and is currently the president of global brand. Val e RIE Hermann served as Dior garment director and women's clothing director of John Dior. She served Yves Saint Laurent as CEO in -2011 in 2005, then joined Reed Reed as chief executive officer.

Val e RIE Hermann is also a rare senior management that has not been streamlined after Stefan Larsson joined the group in 2015. When Val RIE Hermann Hermann joined the company as president of Ralph Lauren Luxury Collections luxury department, the company did not issue a statement on its promotion to global brand president. Judging from Thursday's appointment, Val e RIE Hermann may be a potential candidate for the group's new CEO.

However, when Stefan Larsson was announced to be "fired", the group said he had disagreed with the founder of the group. The market believes that the lean cost plan of the Stefan Larsson and its rigorous strategy is incompatible with the 50 year old retail companies culture.

The market was extremely disappointed with the founder of the group and the group's namesake. He thought that Ralph Lauren Ralph Lauren misled the investors, because more than a year ago, he made the "decentralization" trend, and regarded Stefan Larsson as "the true son of God", and supported Stefan Larsson to carry out drastically and resolutely reform, including substantial layoffs (including two top executives after Stefan Larsson Larsson), closing stores, streamlining brands, sacrificing short-term sales and profits.

Wells Fargo analyst Ike Boruchow said that Stefan Larsson is the key source of investor confidence for Ralph Lauren Corp. Ralph Lauren group, so his resignation may mean that the reorganization plan of the group can not be completed as expected, and there may be business improvement and financial stability time delay, team members leaving Stefan Larsson and the relationship between new Corp. and founder and execution.

CFRA Research directly lowered the target price of the Ralph Lauren Corp. Ralph Lauren group in December from $78 to $32, and the rating was also lowered to sell to reflect the uncertainty of the group.

The namesake group, founded by Ralph Lauren, Ralph Lauren, is the largest luxury group in the United States, but after the financial crisis, the group struggled, especially without the development opportunities of the mainland market. The brand was obviously in an aging state, and only with its single two woolen mark.

The Ralph Lauren Corp. Ralph Lauren group has released the three quarter earnings report of both sales and profits, which has declined for the seven consecutive quarter, despite the exception of the CEO's downfall.

As of the three quarter of December 31, 2016, the net profit of Ralph Lauren Corp. Ralph Lauren group fell sharply from 37.4% to 82 million US dollars, compared with 131 million US dollars in the same period last year, and the earnings per share fell 36.4%, down from 1.54 US dollars in the same period last year to 0.98 US dollars. Excluding the restructuring fee, EPS recorded a 1.86 US dollar over the three quarter, exceeding the same expectation of Zacks Investment Research and Thomson Reuters I/B/E/S, 1.64 dollars, but still more than that of the 2016 dollar during the same fiscal year. The Non-GAAP EPS in the three quarter is two times the GAAP EPS and also shows the large cost of group reorganization.

Stefan Larsson pointed out in the earnings report that the three quarter of the group reduced its inventory by 23%, and reduced its SKU by 20% of products in spring and summer, which is part of the restructuring plan.

In the three quarter, the Ralph Lauren Corp. Ralph Lauren Group recorded $1 billion 714 million in revenue, down 11.9% from 1 billion 946 million euros in the three quarter of fiscal 2016, and 11% in fixed exchange rates. Retail revenues fell by 2.4% to 1 billion 88 million dollars, compared with $1 billion 113 million in the 2016 fiscal year, while retail sales fell 5% in the same store, 4% in fixed exchange rates, and 582 million dollars in the three quarter of wholesale business, which was more than 786 million dollars in the 2016 fiscal year.

According to the market, sales in group international and North American markets fell by 6% and 15% respectively in the three quarter of fiscal year 2017, and the fixed exchange rate decreased by 5% in the international market.

By the end of the 2017 quarter of December 31, 2016, the Ralph Lauren Corp. Ralph Lauren Group recorded a 10.1% decline in gross profit, from 1 billion 94 million US dollars to US $983 million, and gross profit margin 57.3%. After adjustment, 58.2% had an improvement of 120 basis points over the same period of last year, compared with 10.1%. 128/189

The operating profit period recorded a 22.3% decline, from 189 million US dollars to 128 million US dollars, operating profit rate 7.5%, after adjustment 12.8% year on year has 90 base points decline.

By the end of 2016, the Ralph Lauren Corp. Ralph Lauren group had operated 485 direct outlets worldwide, a year-on-year decrease of 16, 634 franchise stores, a year-on-year net increase of 45, 161 authorized stores with a net increase of 15 over the same period, and a 102 reduction in authorized franchised stores.

The Ralph Lauren Corp. Ralph Lauren Group expects to maintain its expected 2017 fiscal year, with a double-digit decline in annual revenue and a 10% operating profit margin. It is expected that there will be double-digit declines in revenue in the four quarter and a profit margin of 6.0%-6.5%.

Ralph Lauren Corp. (NYSE:RL) Ralph Lauren group closed $78.47 on Thursday, down 0.88%.

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