Can Cultural Heritage Co-Exist With Commerce?

According to the world clothing shoes and hats net, perhaps it is because

The early spring series, which was held in Westminster Abbey in London last summer, is too popular.

After meeting with the Greek government, he speculated that he would go to Acropolis to take the show.

This is good, first the Greek Ministry of culture refused publicly, and Gucci hurried out to refute the rumor.

Greek culture minister Lydia Koniordou recently declared publicly on national television: "the Acropolis in Athens is listed as a world cultural heritage of the UNESCO, and we have an obligation to protect it."

In fact, the Acropolis is rarely open to commercial purposes.

In addition to the 2008 singer Jennifer Lopez's permission to take pictures in Acropolis, only The Two Faces of January, which was released two years ago, was allowed to view the scene here.

However, Gucci soon came out to refute the rumor that the brand spokesperson pointed to the false report of the La Repubblica (Italy).

In a report posted on the Internet, it quoted from Greek media that Gucci intends to issue a cheque of 56 million euros for cultural cooperation projects with Acropolis.

"We did discuss the possibility of long-term cultural cooperation with the Greek government, but this is nothing new."

For example, he said, "Gucci partners in recent years include the Castro Qi palace in Florence, Shanghai people's livelihood Museum of Contemporary Art, chateworth, manor and Losangeles County Art Museum".

He stressed that no matter whether Italy or the Greek media, the project funds involved in their reports had no basis, "and no one came to us to prove it."

Gucci has agreed to provide 2 million euros for the renovation of Athens Acropolis in exchange for a chance to show up at pat Nong temple.

The most powerful testimony of Gucci is that I already have my own publishing site.

The Gucci Hub, opened in September last year, is located in the eastern suburbs of Milan, adjacent to the new headquarters of the Prada foundation, Gucci.

The exhibition hall, which was built by the factory in the early twentieth Century, was built.

Exhibition hall, management office, marketing department and information center.

The brand once said that the future fashion distribution will also be held here.

The misunderstandings of the media are not groundless. In recent years, luxury brands often fly to various overseas markets to organize early spring / autumn series releases, repeat shows and thematic exhibitions in addition to regular shows in the four fashion week.

For example, Louis Vuitton and Chanel chose Rio De Janeiro and Havana last year, and Gucci hosted "No / Longer/Not" in Shanghai Minsheng Museum of art.

Since last year, first-line brands seem to prefer historic buildings.

In June 2016, Dior specially sent guests to the Blenheim Palace to see the 2017 early spring series.

The classic British garden was listed as a world cultural heritage in 1988.

In June 2016, Gucci selected the 2017 Spring Festival site in Westminster Abbey in central London, and used the grid and blue and white elements in the British flag.

It was listed as a world cultural heritage 30 years ago.

In July 2016, Fendi arranged the Rome's trevir fountain as the venue for the 2016 autumn and winter show.

Prior to that, the brand announced 2 million 500 thousand euros (about 18 million 550 thousand yuan) to subsidized Rome foundry restoration project.

For us, the most familiar Exhibition on historical sites should be the Fendi China show in 2007.

The challenge lies in the idea that it is a difficult time for cultural heritage and commerce to coexist.

In early 2007, the mass media bombarded Starbucks's branch in Beijing and thought it was spoiling traditional Chinese culture.

Six months later, Starbucks couldn't resist the pressure of public opinion to evacuate the Imperial Palace.

Apax, a Chinese production company co operated by Chanel, has been preparing for two years before and after 88 years of foreign fashion.

Although Gucci denied the amount of investment, it could at least not rule out the possibility of future show.

After the Japanese animated film "Saint Seiya" grew up, most of China's post-80s will have longing for Athens. If the patnon temple really becomes a fashion show someday, it will be a super hot spot.

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