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    Race Is Still A Sensitive Topic In Fashion Industry.

    2017/2/16 12:50:00 39

    FashionDesignerBrand

     T station

    According to the world clothing shoes and hats net, race problems exist.

    fashion

    Industry has always been a sensitive topic.

    This is not difficult to see. Otherwise, European and American fashion week will not be widely publicized for its new era because of the use of many Asian and African American models.

    And this year, FIT, the Museum of fashion technology in New York, held the first African American fashion.

    Designer

    "After the exhibition, the problem of race has been pushed to the public opinion. We can not help asking whether it is necessary to explain to the public the necessity of making contributions to an industry separately.

    Discrimination is sometimes caused by repeated reminders and intentional emphasis. In many cases, this is an overcorrection.

    In fact,

    brand

    Before the designers came out to emphasize their equality, there were many cases of discrimination.

     T station

    American media Observer wrote about Versace's lawsuit last year.

    A former California training manager of Versace outlets has instructed employees to ask employees to pick up the black clothes in front of the store to show labels when they met with African American customers who wanted to enter the store. The clothes were labeled "D410".

    The manager is also well founded. He thinks this is a method of God's ignorance and does not hurt anyone. "They do not know what you are talking about," he explained.

    Such stories have appeared in many brands. Alexander McQueen has been approached by former employees for three times at the store on Madison Boulevard. The former employee said he was always called the "bread face" or "Mexico corn cake smoker" by the boss. It is easy to guess that the former employee came from South America.

    In 2014, Barneys, a luxury retailer, had to deal with complaints from consumers and employees. These discrimination occurred in every segment of everyday life and came from everyone's attitude. To tell the truth, it is difficult to completely eliminate the brand's foundation.

    Most of the fashion brands have clear ANTI RACISM provisions, but they are always omissions in implementation.

    The reason why they always arouse social concern is that the situation that people suffer in stores and the image of brands in TV and advertisements are too big.

    We all know that fashion was once elitist, but race is a public problem. ABC news data show that only 60% of African Americans have been racially discriminated in their lives in the United States. This is what Obama, President of the United States, also realized: "almost all African Americans have experienced bad things in department stores."

    This is not the one or two time to shout slogans at the show ground or to print slogans on T-shirts.

    Vietnamese model Bethann Hardison is also a fashion activist. She told Observer, "from the ideological foundation, African American customers will be set to steal more easily.

    Maybe they can't afford to buy a Hermes jacket unless they are a member of a basketball player or a rich man who has already worn many famous brands.

    Even though the brand has explicitly stipulated that the discrimination should be eliminated, it has reminded employees to pay more attention to colored customers.

    This is mostly from stereotypes. According to the world clothing and shoe net, African American consumers will reach a 1 trillion and 300 billion level by 2017. This has already been a tipping point.

    And it just proves that in the field of designers, T and so forth, the degree of diversification of fashion is too low.

     T station

    In 2016, there were 110 designers on the official schedule of New York fashion week, but only 10 were not white, including Tracy Reese, Telfar Clemens and Kanye West.

    According to the Fashion Spot2017 spring report, 70% of the models who could reach the main show were white, while The Row brands were only auditioning for white models.

    This is now continuing after the 1990 supermodel era.

    Many fashion activists want to improve their form in this direction. Hardison is doing more to promote the diversification of T models.

    This has achieved some results, Hardison said. "Now, unlike in the past, the fashion industry has made many choices. Some girls from central Europe, Asia and India are also very good, but God, when you see the sample room or the girls in the elevator stand together, you will still feel white."

    The main force of improvement is sometimes not only at the end of the designer, but also the will of the business management team.

    In July 2013, Raf Simons launched 6 African American models at the Dior conference.

    Later, Prada chose African American models for the first time in nearly 20 years, but it was said that they were all warnings by industry associations.

    Even though the Asian region has become the largest annual contribution of earnings and Africa has become a new market that can be excavated, there are many colored models, but this is not due to the improvement of the subjective view of colored people.

    Hardison thinks that the current level is obviously not enough, "business has changed a lot."

    Being a designer is a commitment, an experience and a lot of money.

    It is also a responsibility, so I can understand the loss of African American designers.

    But this does not explain the single ethnicity of buyers, business or fashion editors, which are easier to achieve diversification. "

    The rising path of the colored race in the fashion industry is still blocked. For now, most of the industry's executives are white. The system inside the company is difficult to overturn in a short period of time. Few of them are willing to mention the sensitive topic of race in their daily operations.

    Moreover, it is difficult for the high level to truly supervise the work of the staff at the grass-roots level.

    The task of fashion activists is still heavy. Perhaps the fashion industry needs a stronger stance.

    Harison said, just like in 1960s, some people would tell designers if they did not use African American models, they would be boycotted and even let social media participate.

    Of course, this is a bit too much, but it is only a matter of law.

    But the consensus is that few people admit that the models or advertising posters that are becoming diversified nowadays are due to the choice of avoiding racism, and they will say it from an artistic point of view.

    Maida Gregori Boina, model director of Calvin Klein and Dior, said in an interview that the appointment of a non white model was not due to criticism, but because the series emphasized multicultural ideas.

    Riccardo Tisci, the creative director of outgoing Givenchy, has also expressed his views on brands that only use white models: "I think they are lazy.

    People sometimes think, "we are used to the same old way, so effortlessly."

    The difficulty is that these aesthetic considerations are always ambiguous. Their supporters will say that young people's aesthetics is partial to whites, but critics will ask if it means that clothes are not good for black people.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

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