Euro International Shares Views On Sports And Leisure

Euromonitor recently held a briefing in London to share their views on the most dynamic atheisure in recent years. The negative reports of sports and leisure have been enlarged. This category of products has developed to a new stage and will be further strengthened.

Although researchers believe that sports and recreation are equally dynamic in the future, Euromonitor also believes that sports and leisure need to make some changes to adapt to the current trend.

According to the world clothing shoes and hats net, Luxury goods Consumers will pay more attention to the consumption experience in the future, and believe that sports and leisure will have more impact on daily wear, because "invisible leisure" has become more common. Euromonitor believes that sports and leisure growth will accelerate because sports and leisure have been from fashion The trend is changed into a lifestyle choice for healthy consumers.

Market potential

Euromonitor clothing MagdalenaKondej, the footwear executive, said that sportswear and leisure clothing, including sportswear, professional performance clothing and outdoor clothing, is gradually changing from a fashion trend to a lifestyle, which conforms to the vision that consumers can always take into account fashion and comfort.

At present, the value of the global clothing and footwear market is 1 trillion and 700 billion dollars, and the value of the global sports apparel industry is 282 billion dollars. Magdalena Kondej said: "every 6 dollars we spend on clothing, we need 1 dollars for sportswear and footwear. This is a very big cake, and the absolute value is for the producers to fight for it."

The growth rate of global sports apparel 6.5% is much faster than that of the general clothing market, and the growth rate of sports footwear is higher than 9.5%. Therefore, Euromonitor predicts that by 2021, the value of sportswear will increase by US $61 billion.

The growth of developed and emerging markets is very fast, and India is the fastest growing (22%). Britain's current consumption in sports and leisure fashion is about $144, while that in the United States is more than 300 dollars. Magdalena Kondej said: "Britain and Europe performed worse before, but that means they have more room for growth."

She also said that Chinese consumers are gradually accepting sports and leisure costumes. In 2012, she said, "fashion business achieved two digit growth in 2012, but last year the growth rate was only 5%; at the same time, sportswear increased by 12%, marking sports and leisure as a new favorite in China."

Market competition

Magdalena Kondej said that the current market view of sports and leisure is divided into two parts. First, sports and leisure as a pure fashion trend, the heat is decreasing. Two, sports and leisure as a product category have a more extensive influence of sustainable strength.

"Many sports and leisure activities in the past year have been very popular, but now they are dying," she said. Is it true? There are some ideas that it may survive with some brands. "

She cited the bankruptcy of Yoga Smoga and highlighted the revival of denim clothing. In 2015 and 2014, sales of cowboys in the United States continued to decline. Last year, jeans grew 2% in the United States and the global growth rate was about 4%.

But it may be because some people give up sports and recreation and start buying jeans, but this may be because sports and leisure have entered the field of jeans, she said.

"Jeans industry is now looking for ways to integrate sports and leisure trends. Many brands are designing new elastic fibers and fabric denim for men and women. These denim feels very similar to jogging pants." She takes Replay's HyperSkin as an example to prove that cowboys are also very comfortable.

Euromonitor hopes that the influence of sports and leisure can extend to other categories of clothing, such as underwear, swimsuit, casual wear and beauty products, such as sunscreen make-up, prompting manufacturers to develop technology that can make clothing more comfortable.

Due to its wider influence and importance, Euromonitor predicts that non sports brands and stores such as Jack Wills, Debenhams, Maidenform and House of Fraser will accelerate the entry into this field.

Luxury market

However, although the mass market is very important, Euromonitor believes that the high-end luxury market is very important for the development of sports and leisure, especially with the growth of global wealth, more consumers value the experience that products bring to them.

Fflur Roberts, director of Euromonitor luxury goods company, said: "it is very important that people are very concerned about their health. They have health awareness of what they do, what they eat and what they wear."

She added: "health is a new wealth. Consumers increasingly regard health as a way to show their identity, including personalized fitness courses, private education and so on."

Fflur Roberts gives some examples of products sold by enterprises and product experience, such as LVMH's cooperation with advanced bicycle brand Pinarello, Selfridges Body Studio and Fit Crawford of Lane Crawford.

Fflur Roberts: "we asked consumers about the definition of health. The millennials stressed the importance of proper diet and exercise. This healthy diet and exercise trend made us realize that people buy high-end clothing for sports. People want to keep fit while they are in the gym.

Euromonitor said that from 2011 to 2016, the growth rates of sports clubs and Gymnasiums in developed and emerging markets were 9%. In the next five years, the growth rate in developed markets was about 10%, while that in emerging markets reached 13%.

Consumers who use large amounts of disposable income for fitness and health are the main audiences of sports and leisure products. They will be the main buyers of higher priced products, especially when this product becomes more fashionable.

In 2016, the fashion company launched its own capsule sportswear series, and the number of designers and sportswear brands to launch products increased significantly.

Bernadette Kissane, an apparel and footwear analyst at Euromonitor, said that after becoming a mainstream lifestyle, sportswear and sportswear will pay more attention to professional sportswear, which is expected to increase to $30 billion and sportswear accessories to $24 billion.

Not only that, there will be more professional brands, such as Nakeid, a female riding clothing brand, which originated from indoor cycling studios Psycle and Soul Cycle. These brands themselves represent sports as a way of life, rather than a simple fashion trend.

Euromonitor says that performance conscious consumers are also potential audiences for wearable technology products.

BernadetteKissane cited the sports giant Under Armour for in-depth discussion of wearable technology. The company has introduced matching technology running shoes to tell wearers whether their muscles are ready for exercise, and also introduces sleep clothing to help muscles recover from fatigue.

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