MK'S Revenue Rose After Facebook'S Advertising Campaign.

The first ad case book was published, and the number one lab mouse was

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After four days of advertising campaign in September last year, the United States

Physical store trading volume grew by 31%, and revenue rose 25% year-on-year.

If Mark Zuckerberg has succeeded in making Facebook the largest social network in the world in the past ten years, he is now trying to get more users to buy advertisements.

The MichaelKors before us is a model case.

It uses a combination of advertising tools on the platform to attract potential customers to the surrounding entity shops.

Whether catalogues, prices or promotional information will change along with the geographic location of Facebook users, recommend goods to nearby shops.

The asymmetry of online and offline real-time information is broken.

LisaPomerantz, a senior vice president of global communications and marketing at MichaelKors, told reporters that Facebook's advertising revenue return (ROAS) increased by 5.3 times compared with the same period last year.

Besides MichaelKors, the first batch of brands that joined the experiment included Abercrombie&Fitch, Macy 's, Target and so on.

The important reason for impressing them is that the final effect of this round can be estimated by data.

After comparing customers' mobile phones and e-mail, Facebook can count the number of people who buy advertisements and go to stores, so that retailers can accurately customize the next wave of advertisements.

YoryWurmser, an analyst at eMarketer market research firm, believes that this marketing mode is especially suitable for large retailers, because the more mature retail management system can update warehouse information in real time, and then pmit it to users through mobile terminals to inform them of the merchandise information in their stores.

According to the world clothing and shoe net, the influence of smart phones on purchasing behavior is increasing day by day. 49% of offline consumers are guided by digital marketing, half of which are from mobile terminals.

It can be said that it is too early for people to take out their mobile phone orders at the thought of shopping, because the 90% paction still takes place in the real world.

For Facebook, a technology company based on the Internet world, it can not reflect its greatest value by online advertising, but it can actually earn real gold and silver.

In the first quarter of December 31, 2016, Facebook advertising revenue increased by 53% over the same period last year.

Although the purchase keys on Instagram and the auction house Marketplace on Facebook enhance user experience, "our focus is still advertising," said SherylSandberg, chief operating officer of the company.

The latest Internet advertising revenue report released by the Interactive Advertising Bureau shows that the mobile advertising market in the US is about $22 billion.

Another active player besides Facebook is Google.

When users enter the goods that they want to purchase on the Google search engine, the local inventory advertisements display the shops selling the goods nearby.

"Brands are opening their pockets and waiting to be launched, and social platforms are rushing to launch all kinds of new advertising models."

L2, a market research firm, found that Instagram and Snapchat both follow suit to develop advertising business.

What we're seeing today is the MichaelKors case report. Who will be next?

More interesting reports, please pay attention to the world clothing shoes and hats net.