C2M Mode Shows New Opportunities For Garment Industry

Under the B2C mode of electricity supplier, it is still unable to overcome the pressure of inventory. C2M has realized the direct connection between users and factories, removed all the intermediate price increase links, and provided users with high-quality, civilian prices, personalized and exclusive commodities, bringing new opportunities for the traditional garment industry.

Manufacturing costs are increasing, profits are decreasing year by year, and inventory pressure is increasing. In recent years, China's apparel industry has been in a dilemma.

Self help, the traditional clothing industry has set foot in the electricity supplier, but in the increasingly fierce competition, the electricity supplier is not the lifeline of all traditional industries.

Especially for the clothing industry, the B2C mode of e-commerce is still unable to overcome the inventory pressure, and in the past two years, the concept of C2M (Customer-to- Manufactory) has begun to enter the line of view.

C2M, namely "customer to factory", is a new e-business mode of reverse customization.

In theory, C2M realizes direct connection between users and factories, removes all intermediate price increase links, connects designers and manufacturers, and provides users with high quality, civilian price, personality and exclusive products.

The C2M mode also subverts the traditional retail thinking from factories to users, drives production by user demand, reversely orders through e-commerce platform, the number of users subscribe, the number of factories produced, eliminates the inventory cost of factories, reduces the cost of factories, and the cost of users purchasing products naturally decreases.

In recent years, more and more practitioners are practicing C2M. Not only Tmall, Suning and other business giants have begun to try to work together with brands to customize electronic business for products, but also have a pure C2M business platform like necessary mall.

Recently, another C2M pioneering brand, "quality shirt", announced in Beijing that its custom shirt platform was launched on trial for 10 months.

It is understood that the volume of business started less than a year, the angel stage has gained 50 million yuan valuation, its founder Yu Li Da from the traditional clothing manufacturing industry, has 20 years of experience, facing the current clothing industry's dilemma, Yu Li Da thinks that we must break the traditional cost pricing model and restructure the chain, which has become the starting point of the quantity shirt test water customization platform.

User needs are upgrading

In today's material life is extremely rich today, consumers seem to have many choices, but in fact they are not.

For men

For example, there are two ways to choose consumers' channels: one is offline shopping malls, the other two is online e-commerce platforms.

Offline shopping malls meet the needs of consumers to try, experience and see for real, but the high rent of offline shopping centers has led to the high rate of increase in the price of major clothing brands.

Another reality is that the traditional brand of large industrial production lines produced in the mall shirt, the proportion of consumers fit is only about 35%.

In order to control inventory, many brands control their sizes within a certain range, which is difficult to meet the individual needs of consumers.

For online channels, the advantage is that it can shorten the distance between the brand and the users and master a large amount of user data.

However, a large number of online brands are still built on the traditional supply chain, and still can not get rid of the problems of inventory and other problems. Users are also faced with the problem that the demand is hard to meet.

More importantly, the pparency of online channels has made the price competition of brand players more intense, and the protection of quality has become a new problem.

As for example, it is not the case of ironing shirts. The pattern of quantity is that each shirt is customized to the door-to-door volume, and everyone has his own volume master and edition data.

After the volume master comes to the user volume, the user's version data will be sent back to the background, and the factory will print the garment according to each data.

When users customize again, they only need to find the volume teacher who interacts with WeChat and tell "another one".

The core is supply chain revolution.

The front-end user experience of one person, one version means the pformation and reconstruction of the back end supply chain.

But it is not easy to change the supply chain mode of traditional clothing industry.

Usually there is a two year clothing order meeting. At the order meeting, the dealer orders the brand according to the prevailing trend of the year, and the brand then orders the factory according to the volume of the year.

Traditional clothing brands also have their own databases. They will place orders according to the size of clothing. Usually, the number of sizes sold well in history is higher, while some large or special small sizes are produced as little as possible.

In garment production line, in order to improve efficiency and reduce manufacturing costs, a garment sample may be tens of thousands of orders behind, one shirt is split into more than ten processes on the production line, each worker only processes one process, and the efficiency is very high.

However, under the traditional fashion supply chain mode, the theme of brand negotiation is to keep prices down. Chinese manufacturers often lose their orders because they can not reduce the price of $0.1. The traditional manufacturing supply chain that costs costs has shifted European and American brands to Vietnam, Kampuchea and other places.

If we want to change this survival situation, we must restructure the supply chain.

The on-demand C2M mode is gradually accepted and looked good in the industry.

However, the business model of clothing customization is not new, and there are many entrepreneurial companies.

The reason is very simple. Individuation and scale are two extremes of contradiction. It is difficult to have a better solution.

Especially at the end of the supply chain, clothing is a highly scale and streamlined industry. If clothes want to be done, they will have to return to traditional manual workshops, with low efficiency, and the result of inefficient pmission to users is that users will pay with high prices.

Based on this kind of Supply Chain Revolution, the C2M mode came into being, and established a connection directly from users to factories.

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