What Can We See From Zhou Dafu'S Spring Festival Revenue Data?

The release of revenue data during the Spring Festival period is a regular announcement by Zhou Dafu Jewelry Group. For the Spring Festival data in 2017, Zhou Dafu officials only explained why the sales of jewellery and jewelry in the mainland dropped to 20%. The Spring Festival and Valentine's day did not coincide with that of last year. If the revenue of last year's Valentine's Day was excluded, the Spring Festival sales in 2017 did not change much from that in 2016.

In February 7th, Zhou Dafu Jewelry Group released business data from January 14, 2017 to February 3rd during the Spring Festival. Compared with the same period last year, sales and retail sales in Hong Kong and Macao decreased by 7% and 11% respectively, while sales and retail sales in the same store increased by 1% and 4% respectively.

From the product point of view, jewelry inlaid

On the other hand, the sales of the mainland and Hong Kong and Macao are down 20% and 37% respectively, and the sales of the same stores in the mainland and Hong Kong and Macao have increased by 14% and 13% respectively.

Comparing the data of Spring Festival revenue released by Zhou Dafu last year, Zhou Dafu jewelry inlaid jewelry revenue not only declined significantly in 2017, but also decreased by 30% and 3% respectively in mainland China, Hong Kong and Macao during the 2016 Spring Festival.

That is to say, the 2016 Spring Festival coinciding with Valentine's day did not bring a positive increase in revenue for Zhou Dafu.

In addition, 36Kr has further contrasted the data of Zhou Dafu's revenue during the Spring Festival in 2014~2017, and found that at least three points are worth noting:

(1) Zhou Dafu Jewelry Group's overall revenue declined during the Spring Festival.

In 2014 and 2015, retail sales increased by 34% and 9% respectively, while in 2016 and 2017, they decreased by 29% and 11% respectively.

In terms of overall revenue decline, Zhou Dafu, the 2016 year old official, explained that more mainland tourists chose to travel outside Hongkong, and the average price of jewelry declined, resulting in a decline in revenue during the Spring Festival.

Although Liu Fu, Zhou Shengsheng and so on

No data released during the same period, but Sasa international retail sales in the past two years during the Spring Festival overall revenue trends consistent with Zhou Dafu, down more than 10% over the same period.

(the decrease in 2016 was obvious, and there was a rebound trend in 2017. The sales revenue growth rate was reported to be 3.5%.

)

(2) compared with the warming of gold, Zhou Dafu jewelry inlaid jewelry revenue declined.

Zhou Dafu's gold products showed negative growth during the Spring Festival in 2015 and 2016, down by 14% and 29% respectively, and 2017 years later, the growth rate was about 13%.

In contrast, jewelry inlaid products increased by 26% during the Spring Festival of 2015, and decreased by 20% and 37% in 2016 and 2017 respectively.

Gold is warming up in 2016.

The continuation of the rise.

(3) there is a significant difference in revenue between Hong Kong, Macao and the mainland.

Zhou Dafu's retail sales in Hong Kong and Macao grew by 28% in 2014, while the same store sales increased by 11%. From the 2015 year of the year, there was a negative growth in Hong Kong and Macao. Retail sales volume decreased by 24%, 13%, and 11% respectively in the year of 2015~2017, while 2015~ sales in 2017 decreased by 29%, 22% and 9% respectively.

However, there is no obvious trend in the growth rate of retail sales in the mainland and the same store sales rate, except for 2016, which declined by 30% and 31% respectively, and showed negative growth.

The performance of regional differences, in addition to the sales of local guests in Hong Kong and Macao, dropped by 3.3%, but also because the average price of Zhou Dafu products in Hong Kong and Macao fell by 4.6%.

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